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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Attitude Adjustment

June 3, 2014

One of the privileges of my job is the opportunity to speak at uplifting season-ending or year-ending events of MHSAA member schools. No matter how busy or burdensome the day has been, these evening assignments always improve my attitude. They sharpen my vision of the core values of school sports and deepen my commitment to the cause of educational athletics.
This was the case when I accepted a last-minute invitation to address senior athletes, parents and staff on a Monday evening in May at a Class A school near Lake Michigan. I was there to address this audience; but the best part of the evening for me was to hear administrators, coaches and boosters talk about student-athletes and observe parents soaking up the moments and messages.
This school gave special recognition to three seniors who participated in all 12 seasons of their high school experience. The school honored 49 students who had earned four or more high school letters, including 22 who had earned six or more. Clearly, there is an important place for the multi-sport student at this school, and this school places a high value on the multi-sport experience.
Twelve students (ten girls and two boys) will be receiving some type of financial aid to college with the expectation that they will play intercollegiate athletics, but only one of those is to a Division I university; and that’s for women’s track & field. She’s the school’s record holder in both the shot put and discus, but she looks more like a ballerina.
That’s part of the joy of these events . . . seeing the different ways our high school student-athletes are packaged. I always smile when, for example, the 112-pound wrestler, six-foot volleyball player and rail-thin golfer are called up to receive the same award; and I’m always charmed when a coach calls his petite softball player a “bulldog.”
My commitment to providing a diverse, values-driven athletic program in a school setting – with opportunities for the tall, short, slender and stout – has never been greater, encouraged once again by sharing an evening with those who are the heart and soul of school sports.