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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Simons Says

December 12, 2014

As an almost inveterate traveler – one who begins planning his next adventure to sweeten the sadness during the return trip of the current adventure – I took special note of and pleasure in this statement of Eric Simons in his book Darwin Slept Here:
“Optimism may be one of the biggest benefits of travel. When you spend all your time in a small area, trekking back and forth to work, getting all your news on the Internet, it’s easy to think the world is a lot worse off than it is. Then you get out in it, even for a short bit, and you get a summit view or find a friendly person who cares about nature just like you do, and then even when you go home, you remember: Hey, it’s not all bad. We’re really doing ok.”
When I see advertisements that promote travel as an escape, I cannot agree. For me, travel is a change from the daily routine, but it’s hardly an escape. In fact, I see more sights, hear more sounds, smell more scents and taste more flavors when I travel. I interact with countless more people – in airports, markets, parks, museums. But even moments of isolation – perhaps on a remote beach or trail – are somehow richer, more contemplative, when traveling.
It is not escape but engagement with new cultures and customs that travel causes; and it creates opportunities for personal reflection that routine obscures.
As Simons says, “Traveling connects us to the world and renews our capacity to wonder.”