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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Seeding Thoughts

December 9, 2014

The 2014 MHSAA Update Meeting Opinion Poll asked for constituent attitudes about two ideas for seeding MHSAA tournaments; and each idea received support from approximately two-thirds of more than 500 survey respondents.
The slightly more popular idea is to seed at the highest level of team tournaments where all finalists are gathered in one place, as we do at present for the MHSAA Team Wrestling Tournament.
Nearly as popular is the idea to seed at the lowest or entry level of team tournaments, placing the best two teams of each of the geography-based entry level tournaments (usually the District level, sometimes the Regional level) on the top and bottom lines of the tournament bracket, followed by a blind draw to fill the other bracket lines.
There is nothing inherently good or bad about seeding. It’s possible that seeding is good for one sport, but not another. If it can be done without too much controversy and if it has the potential to increase crowds without increasing travel costs for schools and the MHSAA, then seeding may make sense.
The constituents involved in one sport may see value in seeding, while those in another sport may not. Different decisions have been made in boys lacrosse and girls lacrosse; the same may occur in softball vs. baseball, for example.
The route to seeding is through the MHSAA Classification Committee for general review and through each respective sport committee for detailed analysis and development of specific proposals to the Representative Council.