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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Fracking in School Sports

May 1, 2015

First there were rumors, then there were reports, and now there are beginning to be results from geological surveys warning that the process of fracking in oil and gas exploration and deep ground extraction is increasing the frequency of earthquakes in several parts of the United States.
I want to say, “Duh! How could it not?” Why would it surprise any rational human being that the delicate blue marble we inhabit would not get off kilter when we bore deep into the surface with drills and explosive charges and then pump water at high pressure into the tunnels we create and the crevices we exploit? When I put that picture in my mind, I shudder.
Often I picture the world of school sports like this marble we inhabit. Sometimes I see exploiters drilling deep into our core, dropping explosives, applying pressure, and extracting what they believe are valuable resources while laying waste to everything else, including very much that is very precious to very many other people – in fact, to most athletes, coaches, administrators, officials, parents and spectators.
We should pay attention to the times when we feel our foundation shaking, even just a little. We should make it difficult for the exploiters to extract our elite, especially when they disregard and lay waste to everything else that holds our world – educational athletics – together.