Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

No Guns in Schools

April 29, 2015

It seemed crazy to me when I first learned that “gun-free zones” really were not free of guns.
Apparently, while many school sports administrators and officials hustled to replace blank-shooting starter pistols with different kinds of devices for signaling the start of races at cross country, swimming and track events, state laws were carving out exceptions to allow other people to carry guns into those very same events.
Now there’s an effort by some to trade a ban on “open carry” in exchange for permission to carry concealed weapons onto school grounds.
We’re proud to know our colleagues at the Michigan Association of School Boards and the Michigan Association of School Administrators and the Michigan Association of Secondary School Principals are all saying “No” to any such deal.
I suspect that many of those very same school board members, superintendents and principals are gun owners. But they also seem to appreciate that “gun-free” should mean what it says; that except for law enforcement personnel in the exercise of their official duties, guns have no place in our schools or at school events.