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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Balance

May 12, 2015

Recently, there has been a lot of sports talk banter, as well as texting, tweeting and blogging, about the preferred value that major college football coaches place on the multi-sport high school athletes during the recruiting process.
Ohio State’s Urban Meyer tweeted that 42 of his first 47 signed recruits at OSU were multi-sport high school athletes. Utah’s football coaching staff followed with a report that 37 of 47 players on their two-deep roster last season played at least two sports in high school. Other programs have produced similar statistics.
College coaches from coast to coast report a preference for high school athletes who have competed in multiple seasons and who have developed, for example, greater quickness and agility during wrestling or basketball season, or better speed during track season.
Against these preferences are the pressures of youth sports organizations which program year-round as well as the misguided impressions of parents who believe single-sport focus is essential to obtaining a college athletic scholarship. Escalating college costs add fuel. And sometimes nonfaculty high school coaches who are hired for a single sport overemphasize the single-sport experience in students’ lives.
Those who lead school sports know the score – the foolishness of chasing college financial aid on the playing field. The chances of getting any financial aid based on participation in a single sport – much less a full “scholarship” – are extremely low. It’s closer to a gamble than a good investment.
As is the case with so much in life, good balance is best.