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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Remarkable Student-Athletes

May 8, 2015

Every spring I have the privilege and pleasure of participating in several league or local school events that acknowledge and reward the careers of student-athletes who distinguished themselves as multiple-sport participants with very high academic grade point averages. One of those events this year was the 2015 Senior Athlete Recognition Ceremony of the Capital Area Activities Conference. It was remarkable in several ways.
It was my fourth time in attendance at the event, which started when the league was smaller and simply called the Capital Area Conference. I was the speaker at one of its first recognition ceremonies. In later years I attended as our first son, and then our second, were among the evening’s honorees. But I found the 2015 CAAC event remarkable in two other and more important ways.
First, as the Master of Ceremonies Tim Staudt read off the intended college majors of the 200 honorees (10 per school), I noticed that not one of the students had declared the intention of being an English major, which was my college major and to which I credit much of the pleasure I’ve enjoyed as a human being and the success I’ve experienced as an administrator of school sports. I’m hoping some of these 200 of the CAAC’s best and brightest – a truly impressive group – will decide or even just stumble into an English major – a place to learn how to think and to communicate.
The second remarkable feature of this remarkable group of 200 was that the number of boys almost equaled the number of girls. This almost never happens, and that has always concerned me – that boys settle for athletic achievement alone while girls strive to achieve in athletics, academics, activities and much more of what a comprehensive education has to offer.
It is extremely important to the future of our society that we demand much more of boys than we are getting. If we expect them to be productive in life and to be good citizens, husbands and fathers, boys need to learn in high school that “settling” is not sufficient and that a life which revolves around sports alone is a life that will be disappointing.