Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Political Fallout
April 22, 2016
It has been my long-held belief that there is a link between the quality of sportsmanship in our schools and the quality of citizenship in our society ... that if we made our games more respectful, society would tend to be more civil.
I’ve held this belief even though I’ve watched deteriorating standards of behavior in almost all aspects of society drag down the standards we’ve raised up for school sports. And frankly, I’ve admired that the standards of school sports have declined so little in comparison to the standards of society that have plummeted so far.
But now I read that the lack of decorum in this year’s presidential campaign has infected conduct at school sports events in at least three states, two of which border Michigan.
Student spectators would not shout chants about building walls to keep immigrants out of America if politicians had not created such slogans and campaigned on such themes.
Shallow, spiteful politics is doing deep damage to America, even to school sports. Of course, our coaches and administrators will attempt to use these ugly incidents as teachable moments.
But why should they have to? Why can’t those who claim they should lead the nation act like leaders? Why can’t they try to lead us to a higher level of humanity instead of inviting us to such hurtful or even hateful behavior?