Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Secret Sauce
April 19, 2016
The MHSAA has appointed a task force to meet throughout 2016 to develop strategies to promote multi-sport participation by student-athletes. In that spirit I have departed from tradition and will be identifying current students by name in this space, approximately once each month, who are the Superstars of Multi-Sport Participation.
Last month (March 11) it was Plainwell High School senior Jessica Nyberg. This month’s “Superstar” is Saugatuck High School junior Blake Dunn, who is on course to earn 16 high school letters ... four years of four sports.
My first thought was that maybe four sports each school year is too many and might get in the way of academics. But Blake is carrying a 3.95 GPA so far; so he appears to have that priority in the right place.
My second thought was that he must be an abnormally large and gifted physical specimen. But no, Blake is a pretty normal 5-11, 180-pounder. It’s hard work that people have described as his secret sauce.
My third thought is that Blake is fortunate to have coaches who will accommodate his passions and be flexible with practice demands so that he can be a part of two teams at the same time during the spring and also during the inevitable overlap of seasons from fall to winter and winter to spring.
School sports is a team sport. It’s adults working together to allow students to learn and grow in a variety of activities. It’s placing adolescents’ needs above adults’ desires, which might be the secret sauce in promoting multi-sport participation.