Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

MHSAA Membership

May 9, 2016

May is the month that begins membership renewal in the Michigan High School Athletic Association, when the 2016-17 Membership Resolution is mailed to school districts across the state.

New for 2016-17 is that schools may join the MHSAA at the 6th-grade level and up (not 7th). This change, resulting from a 561 to 87 vote by member school principals last October, has three obvious benefits:

  1. Makes it easier for small schools to include 6th-graders in their counts and on their 7th- and 8th-grade teams.

  2. Makes it easier for districts where 6th-graders are in buildings with 7th- and 8th-graders to participate on those junior high/middle school teams.

  3. Allows all districts, but requires no districts, to provide athletic opportunities for 6th-graders under the auspices of the MHSAA (on separate teams or with 7th- and 8th-graders).

Membership in the MHSAA is optional. It is a choice schools make through their local governing boards. Schools may conduct a comprehensive program of interscholastic athletics and may participate against MHSAA member schools in regular-season competition without joining the MHSAA.

Membership in the MHSAA is free of charge. There are no membership dues. While MHSAA tournaments are limited to MHSAA member high schools in good standing, there are no tournament entry fees for qualifying schools. Catastrophic Accident Medical Insurance and Concussion Care Insurance is purchased by the MHSAA and provided free of charge to all eligible student-athletes in grades 6 through 12. It applies to all levels of MHSAA sports in both practice and competition.

The expectations of member schools include:

  • Educating student-athletes, staff and other involved personnel about MHSAA rules and procedures.

  • Monitoring compliance year-around.

  • Investigating possible violations and reporting findings.

  • Administering penalties.