Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Tournament Scheduling
May 3, 2016
Scheduling of MHSAA tournaments in ways that minimize conflicts is a difficult task, made easier by following several principles, yet certain to be upsetting to some people.
Spring tournaments pose potential for more conflicts than fall or winter tournaments because of many school-year-ending activities that are important to students and parents – like graduations, proms, baccalaureates, honors banquets, open houses, etc.
The Michigan High School Athletic Association publishes a seven-year calendar of MHSAA tournament dates, first rounds through Finals, that provides schools and their constituents an early alert; and within most sports is a range of dates on which early round contests may be played so that hosts and participating schools can work out the best scheduling for the teams assigned to each site.
Those are two of the scheduling principles that guide the MHSAA – flexibility for the early rounds and firm dates set many years in advance for Finals.
Not only do these principles assist with avoiding all variety of local conflicts, they also assist with avoiding conflicts for students who participate in more than one sport during a single season. Schools can, and do, choose days and times that allow students to participate in the Districts of one sport tournament as well as the Finals of another. Not all conflicts are avoided, but most are.
Another principle that guides MHSAA scheduling is to minimize conflicts with the academic classroom day. While schools, students and parents often make choices that seem contrary to this principle, the MHSAA works harder to avoid academic conflicts than any other conflicts, including social or religious or ceremonial. This is, after all, educational athletics; and one of our core values is to support – not conflict with – the academic mission of member schools.
Not only does the MHSAA publicize its tournament dates seven years in advance, the MHSAA also identifies six to nine months in advance potential conflicts between MHSAA tournament dates and anticipated standardized testing dates, and publicizes the alternative dates for students to complete those tests.
The MHSAA is sponsoring nearly 2,000 tournaments during the 2015-16 school year. Some tournaments will conflict with other activities for some of the nearly 300,000 participants in those events – regretfully, but unavoidably and understandably.