Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Ali
July 8, 2016
My wife has never held famous athletes and coaches in very high regard. Much of this has to do with her disdain for misplaced priorities – so much attention and extravagant spending devoted to entertainment and sports when so much of the world’s population is without most basic essentials of life.
Because of my work, my wife occasionally has been in the company of some of the biggest names in American sports; but only one clenched her in rapt attention. It was Muhammad Ali.
We were attending a banquet at which Ali was honored. We sat at adjacent tables, with the back of my wife’s chair almost touching the back of the chair to which Ali was being ushered, slowly because of his disease.
We all stood as Ali entered. My wife’s eyes were on Ali; my eyes were on my wife, for I had never seen her give respect to a sports personality in this manner.
After the banquet, and at times since then, and certainly again after his death June 3, my wife and I have talked about what it is in Ali that she hasn’t seen in other prominent sports figures.
We noted that he brought elegance to a brutal sport, and charm to boastfulness. We cited the twinkle in his eye that outlasted his diseased body.
We recalled the tolerance and dignity he brought to his faith, and how he demonstrated his faith commitment at the most inconvenient time in his career.
We recalled his poetry when he was young and talked too much, and his use of magic to communicate after disease stole his words, as he did that night we were with him.
Years after that banquet, when Ali lit the Olympic flame at the 1996 Olympics, my wife cried. She had tears in her eyes again when that moment was replayed on the day after Ali’s death.
Ali ascended to worldwide fame in a different era – when professional media tended to be enablers more than investigative journalists, and before social media pushed every personal weakness around the planet overnight. It’s possible Ali would not have been as loved if he had emerged in public life today. It’s also possible he would have been even more beloved.