Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
“Just A Spectator”
July 6, 2016
I have often employed one of two strategies for my attendance at MHSAA tournaments.
The one I have used least frequently is to stand where spectators enter and welcome them or, after the events, position myself at exits and thank spectators for attending. I’m an introvert, so this doesn’t come naturally and I don’t do this often, even though I’m gratified by receiving a “Thank You” from nearly every spectator who responds.
The strategy I have used more often is to be “just a spectator” – to stand in line to purchase a ticket, find my unreserved seat and listen to the people around me – folks I don’t know and who don’t know me. I’m more comfortable with this anonymous undercover approach, and I tend to learn more.
I learn that there is a general appreciation for the differences between school-sponsored sports and sports on all other levels by all other sponsors.
The spectators appreciate the inexpensive admission prices, but they complain about the cost of concessions at the college and professional venues in comparison to the school venues which host MHSAA tournaments.
I see that, generally, girls compete with more obvious joy than boys. I see that injuries are few; but, when they occur, they are taken seriously and attended to professionally. I see that the players exhibit better sportsmanship than anyone else at the venue.
The spectators expect and generally accept that mistakes will be made – by players, coaches and officials. They are hardest on officials; but many parents are hard on players, coaches and officials alike. I find this the most discouraging aspect of attending high school athletic events, which otherwise re-energizes me for the MHSAA’s work.
And I see that the MHSAA has much work to do, and that our work of the past several years to enhance the spectator experience is important, and that our work is far from finished – not just at our most high profile finals, but also (maybe especially) at lower profile championships and earlier round tournaments of many sports. This is a priority for which the MHSAA is getting more help in 2016-17 – engaging professional expertise to enhance our amateur events.