Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Secret Weapon
October 25, 2016
The rapid rate of turnover in the ranks of local school sports leadership might suggest a program that is in disarray and has lost its way. But that’s not the case most of the time in most of our schools, which operate with a North Star sense of direction and regular recall of the core values of educational athletics. This is because school sports has a secret weapon.
In schools across this state there are coaches and administrators whose lifetime profession and passion has been school sports. People who chose to stick with sports when there were other opportunities in education with more regular, less demanding hours. People who chose to stay at the secondary school level when there were opportunities at higher levels. These folks are sold out for school sports, and they are the secret weapon of school sports.
For these people, school sports has been the life-affirming, life-shaping, sometimes even life-saving business of educational athletics.
For these people, school sports has been a calling, nearly a mission, not quite a crusade.
For these people, everything they do is connected, is intentional, is purposeful.
When these people conduct a coach or parent meeting, or a pep assembly or a postseason awards night, they know why they are doing so.
When these people coordinate homecoming week festivities or create their school’s student-athlete advisory council or its Hall of Fame, they know why they are doing so.
It’s because they know interscholastic athletic programs are good for students, schools and society in ways that other youth sports programs can’t come close to matching.
The why of their work guides them and drives them. It gives meaning and motivation to their days. It assures our success.