Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Turnover
October 21, 2016
Turnover in local leadership is one of the biggest challenges facing all of youth sports, and it’s partly responsible for the disconnect between the policies of state or national sports organizations and the actual practices of local programs. It is beginning to occur almost as rapidly in school sports as non-school youth sports programs, eroding yet another advantage that school-sponsored programs have enjoyed over non-school programs (other examples being that participation in school sports has generally been less expensive for families, and school coaches more often have been trained educators).
Turnover not only challenges local schools, it causes, or at least contributes to, many of the challenges the Michigan High School Athletic Association faces – everything from administering the transfer rule to conducting District and Regional tournaments.
One of every seven MHSAA member high schools has an athletic director this year who has not served in that role for at least the past five years. Each of these 108 new ADs attended a required orientation program at the MHSAA office in late summer. We provide a follow-up program in November.
More than 80 athletic department administrative assistants or secretaries attended a session at the MHSAA office in September. MHSAA staff conducts a second session for this appreciative audience every March during the Michigan Interscholastic Athletic Administrators Association conference in Traverse City.
MHSAA Athletic Director In-Service programs are conducted at several league meetings during late summer and in conjunction with most MHSAA Update meetings across the state during September and October. Attendance will exceed 500 persons.
Given the increasing complexity of life and the effect on school sports, more needs to be done. Our next efforts may include quick electronic tutorials to help coaches, athletic directors, principals and superintendents keep abreast of what is most important in school-sponsored, student-centered sports.