Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Officiating’s High Calling
October 28, 2016
One of the sports world’s better wordsmiths is Referee Magazine publisher Barry Mano. He’s also a fine thinker, as these artful lines demonstrated at the 2016 Officiating Industry Luncheon in San Antonio:
“Let me provide, in all subjectivity, some observations about our environment, about our fellow citizens. We are:
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“More generous but less forgiving.
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More open but less discriminating with that openness.
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More informed but less knowledgeable.
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More litigious but less willing to abide by the rules.
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Quick to seek an expert opinion, then just as quick to get a second opinion, one that agrees with ours.”
Barry is president of the National Association of Sports Officials (NASO) which helps contest officials at all levels aspire to be discriminating and knowledgeable adjudicators of fair and healthy competitive athletics.
At a time when the number of registered officials with the Michigan High School Athletic Association has sunk to a 30-year low, Barry’s words are a clarion call to young men and women of character to consider sports officiating as an avocation, or even vocation, that will enrich their lives immensely.