Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The National Anthem
November 1, 2016
The National Anthem has been in the news this fall ... across the nation when players have demonstrated discontent during its playing at sporting events ... in Michigan over administrators' decisions about how frequently it was played when multiple sporting events were at the same venue on the same day or night.
Frankly, my biggest complaint is not about peaceful demonstrations of deeply felt feelings. And my complaint is not about game management determinations to have the National Anthem played or performed just once when there is a JV and varsity double-header at a site.
In fact, I welcome those debates, because at least it causes people to think. For my biggest complaint for many years has been the lack of thought that goes into most occasions when the National Anthem is a part of sporting events. How casual we often are. The National Anthem is so frequent and routine at most high school events that, sometimes, spectators barely notice.
I don't mind that most spectators don't sing the National Anthem – it's an almost un-singable song. And the words – glorifying war – are hardly what I'd like recited at sporting events, which too often are stupidly equated with war.
What I do mind is forgetfulness, both of the sacrifices that have secured this free country and of the toleration for freedom of expression that our secured freedom protects.