Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
It’s Not Where, But How
April 28, 2017
As happens from time to time, but too often, the urgent has crowded out the important for the Michigan High School Athletic Association this spring. For example ...
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A flooded soccer field at Michigan State University has forced relocation of the MHSAA Girls Soccer Finals in June.
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The extravagant demise of The Palace of Auburn Hills following the relocation of the Detroit Pistons to the new Little Caesars Arena in Detroit is forcing relocation of the 2018 MHSAA Individual Wrestling Finals.
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Lack of availability at MSU‘s Breslin Student Events Center on the dates of the three-day MHSAA Girls Basketball Semifinals and Finals in 2018 and boys championships in 2019 is forcing changes for those tournaments.
When, after countless hours of study and discussion, these and other venue changes are announced, they generate many media reports and considerable constituent comment – in fact, much more attention than two years ago when the MHSAA announced three actions that were unprecedented nationally to promote participant health and safety: mandated concussion reporting, free concussion care gap insurance, and two sideline concussion detection pilot programs.
Where MHSAA championships are staged is not inconsequential, but it is infinitely less important than how interscholastic athletic programs are conducted during practices and contests at the local level all season long.
When we are consumed with where we play, we divert valuable time and energy away from necessary attention to what we should be doing and how we should be doing it.