Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
MHSAA Tournament Sports
April 25, 2017
It is far from a rare occasion that the Michigan High School Athletic Association receives correspondence from a constituent – and most frequently from students – to provide an MHSAA-sponsored and conducted tournament for a sport they love, but which is not yet among the 14 sports for girls and 14 for boys which the MHSAA currently serves and supports with a statewide tournament.
The most recent additions to MHSAA tournament sports were boys and girls bowling and boys and girls lacrosse tournaments during the 2004-05 school year. In each case the MHSAA joined a small list of states with tournaments in those sports and quickly became one of the leading states in terms of the number of sponsoring schools and participating students, even as the sports spread to an increasing number of states across the U.S.
In neither case has the assimilation of the sport been problem-free. Lacrosse has struggled with travel limitations, and bowling with rules related to amateur status. Lacrosse has experienced issues related to game officials, and bowling has had to overcome venue challenges.
At the end of each school year the MHSAA asks its member high schools to report what sports they officially sponsored on a competitive interscholastic basis and how many students participated. This is one of the indicators of what might be added next to the lineup of MHSAA tournament sports. The most popular non-MHSAA tournament sports on last year’s survey (2015-16) were as follows:
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For girls . . . |
For boys . . . |
MHSAA policy advises the Representative Council to consider serving and supporting sports that are sponsored by 64 or more member high schools. It’s always a two-way street. Do those involved in the sport desire an MHSAA tournament and all the services and restraints that entails, and does the Representative Council believe the MHSAA can provide unique and necessary guidance and assistance? That mutual agreement occurred with bowling and lacrosse; it did not occur with equestrian; and there have been no conversations as yet regarding weightlifting.
We know that MHSAA tournament sponsorship gives a sport a bump – it leads to more schools sponsoring the sport. We know that students benefit – and with that, so does society – when schools provide a broad array of sports with which to engage students. But we also know there are limits – time, money, facilities, personnel – which are local realities that moderate our idealism.