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Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
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Student-Centered Coaching
August 1, 2017
The November 1929 Bulletin of the Michigan High School Athletic Association includes this editorial reprinted from the Oct. 7, 1929 Grand Rapids Herald which invites discussion about what more we might do to promote leadership and sportsmanship in school-sponsored sports today.
“Football teams of Greenville and Ionia high schools Saturday introduced an innovation the nature of which challenges consideration of other Michigan schools. From the time the first whistle blew for Saturday’s game until its close the professional coaches employed by the two schools had no contact with players. Between the halves the usual harangue by the coach was dispensed with in favor of a review of play by players. * * * The result of such a policy is unsullied amateurism along the lines we often have urged. The players are on their own. They do their own thinking as well as playing. Under the system as usually followed the coach sits on the sidelines. If he sees an opportunity for a plan of play differing from that being followed he sends in a substitute who carries instructions: ‘Stick to forward passes. Bang away at their left end,’ etc. Between the halves the coach points out faults and emphasizes opportunities for the final half. In net effect the coach directs the play. The initiative of captain or quarterback is permitted only so long as the coach approves. Under the Greenville system the captain is the only recognized leader of the team. He directs substitutions, orders plays, advises players, etc. At Greenville school boys played against school boys. On other western Michigan gridirons a coach is the 12th member of every team. * * * The plan adopted at Greenville was suggested by President Angell of Yale in his annual report for 1927-28. He urged that, ‘There is a wide and well-grounded sentiment that the control of our games should be put back more fully into the hands of the players.’ Yale has not heeded Prexy Angell’s advice, but the New York State Public High School Athletic Association has adopted it as also have some Detroit high schools. It takes the sting of professionalism out of the scholastic game. The able coach still has ample opportunity to prove his worth in teaching the fundamentals of the game and in developing ‘football brains’; but when the whistle blows it is high school team against high school team. What’s the matter with trying that in Grand Rapids? What, if any, are the arguments against it?”