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Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
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Hat Trick
July 31, 2017
When asked recently to identify the most important work of the Michigan High School Athletic Association at this particular time in the history of school sports in Michigan, I paused only briefly, because there is one initiative that scores a hat trick. It’s the MHSAA Task Force on Multi-Sport Participation.
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It is a forum for helping us define and defend educational athletics.
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It is helping us focus on the future of school sports – on the junior high/middle school level, and even younger athletes and their parents, where attitudes are being formed and decisions are being made.
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It is helping us focus on THE most serious health and safety issue in all of youth sports, which is specialization in one sport that is too early, too intense and too prolonged, leading to overuse injuries that tend to cause a lifetime of chronic injuries and related health problems.
The Task Force has convened five times over 15 months. It is moving now from the phase of identifying issues and challenges to developing tools for administrators and coaches to promote the multi-sport experience for young people.