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Little League Lessons

September 12, 2014

Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.
Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said:  “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”
One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.
Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.
Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”
We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.

Robust Benefits

February 6, 2015

Here are some research-based opinions that track with the personal experiences of most of us who have given our careers to educational athletics. The words are those of Kevin Kniffen, who teaches leadership and management at Cornell University (from NYTimes.com [Oct. 22, 2014]):

“Research shows that people who play high school sports get better jobs, with better pay. Benefits that last a lifetime.


“Those lessons presumably help to account for the findings that people who played for a varsity high school team tend to earn relatively higher salaries later in life. Research to which I contributed, complementing previous studies, showed that people who played high school sports tend to get better jobs, with better pay, and that those benefits last a lifetime.

“Hiring managers expect former student-athletes (compared with people who participate in other popular extracurriculars) to have more self-confidence, self-respect and leadership; actual measures of behavior in a sample of people who had graduated from high school more than five decades earlier showed those expectations proved accurate.

“We also found that former student-athletes tend to donate time and money more frequently than people who weren't part of teams.

“In other words, there are clear and robust individual and societal benefits that appear to be generated through the current system of school support for participation in competitive youth athletics.

“With respect to whether youth athletics should be part of educational institutions, it’s certainly true that there’s no necessary relationship between the two; but, what would happen if schools were to drop all of their interscholastic sports programs?

“Any policymakers who took such action would effectively be privatizing – and, in turn, limiting – an important set of opportunities that schools presently provide in a significantly more democratic and open fashion than likely alternatives would. Beyond raising a basic barrier for anyone to gain the kinds of experiences that appear to be rewarded in the workplace, the privatization of competitive youth sports would also create the largest barriers – and cause the greatest long-term losses – for those whose families are not able to bear the costs of participation outside of the public school system.”