Little League Lessons
September 12, 2014
Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.
Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said: “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”
One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.
Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.
Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”
We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.
The Investment
February 3, 2015
Last month, Steve Christilaw who writes for the Spokane (WA) Spokesman-Review, ended an opinion piece with these statements:
“. . . a strong, vibrant society invests in its future by investing in young people. What our youth can learn from playing sports are life lessons we, as a society, place at a high value.“How we pay for it all – education, the arts and athletics – has become a political football . . . and it deserves to be treated as the serious and significant investment that it truly is.”
Previous to that conclusion, Christilaw opined from his experience that the values of participation in school-sponsored sports are different than what young people gain in non-school club teams where the focus is more often on one’s self than cooperating with a team and representing a school or entire community.
There are those, of course, who see athletics as a distraction from the educational mission of academic institutions. I don’t doubt that can be the case in some places on some occasions; and I know from experience that leadership must be vigilant to keep a lid on the program and resist those who wish to take school sports to extremes.
But athletic programs which are true to the mission of supporting the educational mission of schools are far more the rule than the exception, most often operating at small fractions of the school budget, and most often involving large majorities of the student body.
A “serious and significant investment” indeed.