Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.
Secret Weapon
October 25, 2016
The rapid rate of turnover in the ranks of local school sports leadership might suggest a program that is in disarray and has lost its way. But that’s not the case most of the time in most of our schools, which operate with a North Star sense of direction and regular recall of the core values of educational athletics. This is because school sports has a secret weapon.
In schools across this state there are coaches and administrators whose lifetime profession and passion has been school sports. People who chose to stick with sports when there were other opportunities in education with more regular, less demanding hours. People who chose to stay at the secondary school level when there were opportunities at higher levels. These folks are sold out for school sports, and they are the secret weapon of school sports.
For these people, school sports has been the life-affirming, life-shaping, sometimes even life-saving business of educational athletics.
For these people, school sports has been a calling, nearly a mission, not quite a crusade.
For these people, everything they do is connected, is intentional, is purposeful.
When these people conduct a coach or parent meeting, or a pep assembly or a postseason awards night, they know why they are doing so.
When these people coordinate homecoming week festivities or create their school’s student-athlete advisory council or its Hall of Fame, they know why they are doing so.
It’s because they know interscholastic athletic programs are good for students, schools and society in ways that other youth sports programs can’t come close to matching.
The why of their work guides them and drives them. It gives meaning and motivation to their days. It assures our success.