Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Southfield's Marshall Has More History-Making in Mind as Senior Season Revs Up
By
Keith Dunlap
Special for MHSAA.com
August 31, 2023
SOUTHFIELD – No matter what Southfield Arts & Technology senior quarterback Isaiah Marshall accomplishes from here on out in football, he can claim one distinction not even many all-time greats have achieved.
When Marshall was in seventh grade, he got a college scholarship offer from a Power 5 college program.
Yes, you read that correctly. He was in seventh grade.
While University of Michigan head coach Jim Harbaugh was at the school to scout another player from Southfield A&T at the time, Marshall’s father Brian and uncle Aaron gave Harbaugh a tape of Isaiah’s highlights up through his seventh-grade year.
That was good enough for Harbaugh, who offered Marshall a scholarship then despite his youth.
“I was surprised because getting an offer wasn’t on my mind when I was in seventh grade,” Marshall said.
So, that was the beginning point of Marshall’s courtship to play college football. It hasn’t stopped since, and now the question is whether it will continue all the way up to signing day in December.
Starting his last year of high school, Marshall – also known as “Zeke” – has established himself as arguably the best quarterback in the history of any Southfield program, and certainly one of the best dual-threat signal callers in the state.
Marshall might be committed to Kansas and plans to enroll in January after this Southfield A&T semester is done, but odds are good that won’t stop other programs from continuing to pursue him, especially if he has the big senior season many expect.
“There are still some coaches that talk to the head coach of my school,” he said. “But I personally haven’t talked to any.”
Last year as a junior, Marshall threw for 2,571 yards and 27 touchdowns and ran for 1,065 yards and 18 scores as Southfield A&T finished 8-3 and won the Oakland Activities Association White championship.
Marshall’s coach is his uncle, Aaron Marshall, who obviously could see seeds of greatness being planted in his nephew from a young age.
“As he grew up and grew older and training him, he really kind of embraced everything,” Aaron Marshall said. “He was always a really good listener. He was always mild-mannered (and) had signs of someone who wanted to do something, not really being forced to do it. As a kid, you definitely saw some foreshadowing that he had something special because of his focus and attention at such a young age.”
His senior year got off to a great start Saturday, when he went 15 of 25 for 210 yards and three touchdowns passing and rushed for 80 yards and the game-winning score in a 29-27 Southfield A&T win over Detroit Cass Tech.
Marshall rushed for the clinching touchdown with 54 seconds remaining, a 16-yard scamper to the end zone on a 4th-and-5 play.
“If I have a hole, I’m going to take it,” Isaiah Marshall said. “Just like that last play when I scored, I told myself that if I had a hole, I was going to take it.”
While he is a major problem for defenses when he runs, Marshall is actually trying to improve his ability as a pocket passer this year as he prepares for college.
“Just staying in the pocket more, staying balanced, staying consistent and making great reads,” he said. “I’ve tried to do less (running) and try to get the ball to my receivers more. But at the end of the day, I’m going to try and do what I have to in order to help my team win.”
Marshall, the son of past Northwestern University player and Bloomfield Hills Brother Rice standout Brian Marshall, has grown up around Southfield A&T football – Brian is among Aaron Marshall's assistants – and has seen many good teams and future college players come through the program.
But the Warriors have never advanced to a state championship game, and making program history is obviously a major motivation.
“We have 29 seniors, so I think that’s a big part of what we can do this year,” he said.
Given how he’s watched Isaiah grow up physically and in the game, Aaron Marshall knows if anyone can lead the Warriors to history, it’s his nephew.
“He’s even more vocal now as a senior,” he said. “Kids really latch on to him because of his work ethic. He wants the best for everybody, and he’s such a team guy. When he speaks, they really pay attention.”
Keith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties
PHOTOS (Top) Isaiah Marshall (red jersey) is off to another fast start as a senior this fall for Southfield A&T. (Middle) Marshall (97) works with his offense during a practice earlier this month. (Photos by Ricardo Thornton/RT Studios.)