Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
August 31, 2023
While opening weekend is always going to be among the most highly-anticipated every football season, Week 2 this fall could provide quite an encore.
This weekend’s schedule statewide leads off with a trio of massive matchups that include teams from the Grand Rapids and/or Muskegon areas, with perhaps the top two teams in both the Lansing area and entire Upper Peninsula also set to face off and a possible Flint-area league championship also potentially being previewed for the second-straight season.
Four games were scheduled to be played Wednesday, with 241 today, 53 on Friday and two Saturday. Broadcasts of several will be available on MHSAA.tv with subscription, and come back all weekend to the MHSAA Scores page for results as they come in.
Here’s a look at some of those matchups that jump off the page most:
Bay & Thumb
Linden (1-0) at Goodrich (1-0), Thursday
Three of four meetings between these two over the last four seasons has been decided by six points or fewer. They met twice last season, first in a Flint Metro League non-divisional tune-up – won by Goodrich 6-0 – and then in the league championship game after both won their divisions, with the Martians prevailing again 21-0. After going separate ways a second time, Goodrich ended up in the Division 4 Final and finished runner-up, and Linden reached a Regional Final in Division 3.
Keep an eye on these THURSDAY Richmond (1-0) at Croswell-Lexington (1-0), Ithaca (1-0) at Standish-Sterling (0-1), Cass City (1-0) at Harbor Beach (1-0). FRIDAY Traverse City Central (1-0) at Lapeer (1-0).
Greater Detroit
Rochester (1-0) at Rochester Adams (1-0), Thursday
Look past that Adams has won this matchup 26 times in a row, and the rivalry has had a different vibe of late as Rochester has continued to improve. The Highlanders won both meetings last year, 34-18 in Week 2 but also 28-14 in a Division 1 District Final while facing the Falcons in the playoffs for the second time in three seasons. Rochester High has strung together three straight winning seasons and lost last week by just a point, 22-21, to Utica while Adams opened with a 22-8 win over Orchard Lake St. Mary’s.
Keep an eye on these THURSDAY West Bloomfield (1-0) at Birmingham Groves (1-0), Detroit Loyola (1-0) at Warren Michigan Collegiate (1-0). FRIDAY Hastings (1-0) at Pontiac Notre Dame Prep (1-0), Clarkston (0-1) at Southfield Arts & Technology (1-0).
Mid-Michigan
Mason (1-0) at DeWitt (1-0), Thursday
These two both were one more win away from giving Ford Field an all-Capital Area Activities Conference Division 3 Final last season, as they both finished with losses in Semifinals on the opposite sides of the bracket. They may be mid-Michigan’s top two teams this season. DeWitt again is a favorite in the CAAC Blue and showed plenty of mettle in coming back to defeat Haslett in their opener 27-17. Mason returns nearly its entire starting lineup from last year’s 12-1 run and opened last week with a 52-14 win over Holt, a Division 1 playoff team last fall.
Keep an eye on these THURSDAY Hudsonville (1-0) at East Lansing (0-1), Portland (1-0) at Olivet (0-1), Lansing Sexton (1-0) at Lansing Catholic (1-0), Fenton (1-0) at Haslett (0-1).
Northern Lower Peninsula
Frankfort (1-0) at Maple City Glen Lake (1-0), Thursday
These two frequent league title contenders didn’t determine any championships last year, but Frankfort did win their matchup 22-6 to finish runner-up in the Northern Michigan Football League Legacy. Both teams opened with wins last week, Frankfort in the Legacy 38-8 over Mancelona, and the Lakers 34-18 nonleague over Manton. After a mostly-dominating 20-teens, Glen Lake has had a few tough seasons of late – but winning this matchup would be a nice boost as first-year coach Jesse Smith establishes his program.
Keep an eye on these THURSDAY Hudson (1-0) at Benzie Central (1-0), Johannesburg-Lewiston (1-0) at East Jordan (1-0), Gaylord (1-0) at Kingsley (1-0). FRIDAY Elk Rapids (0-1) at Boyne City (1-0).
Southeast & Border
Riverview (1-0) at Carleton Airport (1-0), Thursday
Riverview was able to clinch the outright Huron League title last season in part because of an 18-13 win over Airport in Week 7, with the Jets going on to tie for second. This matchup could be part of the equation again, especially after Airport claimed an impressive 31-10 win last week over Gibraltar Carlson – winner of nine games both of the last two seasons – and Pirates more than doubled up Detroit Renaissance to run their regular-season winning streak to 29.
Keep an eye on these THURSDAY Whitehall (1-0) at Tecumseh (1-0), Detroit Country Day (1-0) at Parma Western (1-0). FRIDAY Edwardsburg (0-1) at Chelsea (0-1), Dexter (0-1) at Saline (1-0).
Southwest Corridor
Traverse City St. Francis (1-0) at Lawton (1-0), Friday
This season’s Gladiators picked up some key experience on the fly last week with a 41-40 overtime win over Charlevoix as they work to replace many of last year’s leaders who took the team to a Division 7 runner-up finish and along the way defeated Lawton 42-7 in Week 8. The Blue Devils were in a similar spot a year ago as the 2021 Division 7 runner-up and rebounded from the St. Francis defeat to win a District title before falling by just a point to eventual champion Jackson Lumen Christi in the Regional. St. All four teams mentioned here are in Division 7 this fall, and Lawton opened with a 51-20 win last week over Benton Harbor.
Keep an eye on these THURSDAY Schoolcraft (1-0) at Centreville (0-1), Delton Kellogg (1-0) at Parchment (1-0), Niles (1-0) at Stevensville Lakeshore (0-1). FRIDAY Battle Creek Harper Creek (1-0) at Battle Creek Central (0-1)
Upper Peninsula
Negaunee (1-0) at Gladstone (1-0), Thursday
The conversation went back and forth last season about which of these two was the Upper Peninsula’s best team until Negaunee won their first meeting 24-6 in Week 7, and the Miners wrapped that up again with an 18-12 Regional win on the way to finishing Division 6 runner-up. It’s too early to have that conversation yet this year, but judging by last week’s results – Gladstone won 36-7 over Marquette and Negaunee doubled up Ishpeming 32-16 – both may be in the conversation again.
Keep an eye on these THURSDAY Bark River-Harris (1-0) at Iron Mountain (1-0), Cadillac (0-1) at Escanaba (1-0), Menominee (1-0) at Hancock (1-0), Kingsford (1-0) at Houghton (0-1).
West Michigan
Warren De La Salle Collegiate (0-1) at Muskegon (0-1), Friday
As noted, there are some monster matchups on the west side of the state this weekend – see below for others – but it’s hard not to dive into this one even though both fell in season openers last week. Both also finished last season at Ford Field – De La Salle as repeat Division 2 champion and Muskegon as Division 3 runner-up. The Pilots were leading Davison last week before storms forced their game to finish up the next day and the Cardinals prevailed 31-26. The Big Reds, meanwhile, took on another Division 1 contender in Rockford and lost 27-7 in a game that also no doubt will pay off in experience and playoff points.
Keep an eye on these THURSDAY Portage Central (1-0) at Grand Rapids Forest Hills Central (1-0). FRIDAY River Rouge (0-1) at Grand Rapids Catholic Central (0-1), East Grand Rapids (1-0) at Grand Rapids South Christian (1-0), Rockford (1-0) at Muskegon Mona Shores (1-0).
8-Player
Posen (1-0) at Rogers City (1-0), Friday
Rogers City was the North Star League Big Dipper champion last season, and Posen was the Little Dipper runner-up, and the Hurons claimed their Week 3 meeting 12-6. Both are coming off big season-opening wins last week, with Posen nearly doubling up a Pellston program that’s had a nice run of success most of the last half-decade. But this matchup likely will tell us much more about both teams, especially relative to the 18-1 regular-season run Rogers City has put together since the start of 2021.
Keep an eye on these THURSDAY Merrill (1-0) at Morrice (1-0), Lake Linden-Hubbell (1-0) at Indian River Inland Lakes (1-0), Colon (0-1) at Mendon (1-0), Munising (0-1) at Newberry (1-0).
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PHOTO A St. Clair Shores Lakeview ball carrier works to break a tackle during last week’s 28-0 win over Warren Woods Tower. (Photo by Chris Mudd/National Photo Scout.)