Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Friday Nights Always Memorable as Record-Setter Essenburg Begins 52nd Year as Official

By Steve Vedder
Special for MHSAA.com

August 31, 2023

GRAND RAPIDS – All Tom Essenburg could think of was the warmth of a waiting bus.

Five decades later, that's what Essenburg – then a senior defensive back at Holland High School – remembers most about a stormy Friday night before 2,100 thoroughly drenched fans at Riverview Park. He recalls having a solid night from his position in the Dutch secondary. He remembers a fourth-quarter downpour, Holland eventually winning the game and trudging wearily through the lakes of mud to the team's bus.

But what never dawned on Essenburg until much later was that he had been the first to accomplish something only three defenders in the history of Michigan high school football have ever done:

Intercept five passes in a single game.

"I knew after the game that I had a bunch of them, but (at the time) we were in a 0-0 game and my mind was on just don't get beat (on a pass) and we lose 7-0," he said of the Sept. 21, 1962, contest against Muskegon Heights.

It wasn't until the next morning's story in the Holland Evening Sentinel that Essenburg grasped what exactly had happened. He didn't realize until then that he had picked off five passes in all, including two over the last 1:52 that sealed a 12-0 win over Muskegon Heights. One of the interceptions went for a 37-yard touchdown, which Essenburg does vividly remember.

"I remember thinking to myself that I had to score," said Essenburg, who has been involved with high school sports in one fashion or another for more than 60 years. "There was a Muskegon Heights guy who had the angle on me and I pretty much thought I was going to get tackled, but I got in there."

Essenburg's recollection of the first three interceptions is a bit hazy after 61 years, but the next day's newspaper account pointed out one amazing fact. The Muskegon Heights quarterback had only attempted six passes during the entire game, with five of them winding up in the hands of the 5-foot-8, 155-pound Essenburg – who had never intercepted a single pass before that night. He would later intercept two more in the season finale against Grand Rapids Central.

It wasn't until the middle 1970s that Essenburg began wondering where the five-interception performance ranked among Michigan High School Athletic Association records. What he remembers most about the game was the overwhelming desire to find warmth and dry out.

"I just wanted to get to the bus and get warm. We were all soaked," he said. "For me it was like, 'OK, game over.' I was just part of the story."

Curiosity, however, eventually got the better of Essenburg. A decade later he contacted legendary MHSAA historian Dick Kishpaugh, who in an attempt to confirm the five interceptions, wrote to Muskegon Heights coach Okie Johnson, who quickly verified the mark.

It turns out that at the time in 1962, nobody had even intercepted four passes in a game. And since Essenburg's record night, only Tony Gill of Temperance Bedford on Oct. 13, 1990, and then Zach Brigham of Concord on Oct. 15, 2010, have matched intercepting five passes in one game.

Three years after Essenburg's special night, Dave Slaggert of Saginaw St. Peter & Paul became the first of 17 players to intercept four passes in a game.

Essenburg, left, and Al Noles officiate an Addix all-star game in Grand Rapids.Essenburg laughs about it now, but his five interceptions didn't even earn him Player of the Week honors from the local Holland Optimist Club. Instead, the club inexplicably gave the honor to a defensive lineman.

It was that last interception Essenburg cherishes the most. His fourth with 1:52 remaining at the Holland 17-yard line had set up a seven-play, 83-yard drive that snapped a scoreless tie. Then on Muskegon Height's next possession, Essenburg grabbed an errant pass and raced 37 yards down the sideline to seal the game with 13 seconds left.

In those days, running games dominated high school football and defensive backs were left virtually on their own, Essenburg said.

"I kept thinking don't let them beat you, don't let them beat you. No one can get beyond you. In those days, once a receiver got in the secondary, they were gone," said Essenburg, who describes himself as a capable defender but no star.

"I wasn't great, but I guess I was pretty good for those days," he said. "I'm proud that I'm in the record book with a verified record."

Essenburg's Holland High School career, which also included varsity letters in tennis and baseball, is part of a lifelong association with prep sports. After playing tennis at Western Michigan, he became Allegan High School's athletic director in 1971 while coaching the tennis team and junior varsity football from 1967-73.

But he's most proud of being a member of the West Michigan Officials Association for the last 47 years. During that time, Essenburg estimates he's officiated more than 400 varsity football games and nearly 1,000 freshman and junior varsity contests. In all, he's worked 83 playoff games, including six MHSAA Finals, the most recent in 2020 at Ford Field. An MHSAA-registered official for 52 years total, he's also officiated high school softball since 1989.

Essenburg also worked collegiately in the Division III Michigan Intercollegiate Athletic Association and NAIA for 35 years, including officiating the 2005 Alonzo Stag Bowl.

Essenburg said the one thing that's kept him active in officiating is being a small part of the tight community and family bonds that make fall Friday nights special.

"I enjoy being part of high schools' Friday night environment," he said. "All that is so good to me, especially the playoffs. It's the small schools and being part of community. I used to say it was the smell of the grass, but now, of course, it's turf.

"I can't play anymore, but I can play a part in high school football in keeping the rules and being fair to both teams. That's what I want to be part of."

While it can be argued high school football now is a far cry from Essenburg's era, he believes his even-tempered attitude serves him well as an official. It's also the first advice he would pass along to young officials.

"My makeup is that I don't get rattled," he said. "Sure, I hear things, but does it rattle me? No. I look at it as part of the game. My goal is to be respected. 

"I've never once ejected a coach. It's pretty much just trying to be cool and collected in talking to coaches. It's like, 'OK Coach, You've had your say, let's go on."

While Essenburg is rightly proud of his five-interception record, he believes the new days of quarterbacks throwing two dozen times in a game will eventually lead to his mark falling by the wayside. And that's fine, he said.

"It'll get beaten, no question. It's just a matter of when," he said. "Quarterbacks are so big now, like 6-4, 200 pounds, and they are strong-armed because of weight programs. They throw lots of passes now, so there's no doubt it's going to happen."

Until Essenburg is erased from the record book, he'll take his satisfaction from his connection with Friday Night Lights.

"I love high school sports and being with coaches and players," he said. "My goal was once to work for the FBI or be a high school coach, but now I want to continue working football games on Friday nights until someone says no more."

PHOTOS (Top) Tom Essenburg holds up a copy of the program from the 1962 game during which he intercepted a record five passes for Holland against Muskegon Heights. (Middle) Essenburg, left, and Al Noles officiate an Addix all-star game in Grand Rapids. (Photos courtesy of Tom Essenburg.)