Logo

Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Negaunee's Kai Lacar gets a few yards before being tackled by Kingsford's Wyatt Scott (24) and Caleb Kleist (30).

1st & Goal: 2023 Week 4 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 18, 2023

We're just a few days past the fourth week of this high school football season. A few of Michigan's high school leagues have yet to even begin play.

MI Student AidBut for several others, we already are getting ideas of which teams might be celebrating championships when the regular season is done – and we're likely to look back at Week 4 as playing a big part.

Several conference favorites and other early impressers met over the weekend, and a number of standings shifters are highlighted below: 

Bay & Thumb

HEADLINER Gladwin 44, Clare 28 The Flying Gs (4-0) took over first place alone in the Jack Pine Conference, but only after flipping this game during the final 25 minutes. Clare took a 21-3 lead with 1:07 left in the first half – but Gladwin responded with a touchdown pass with 29 seconds left before the break, and then Jhace Massey threw another after an onside kick to get the margin to just five points by halftime. Clare (2-2) pushed the lead back to 12 to start the second half, but Gladwin then scored 28 unanswered points, and Massey finished with those two passing touchdowns and three more running the ball. Click for more from MI Sports Now.

Watch list Almont 29, North Branch 22 Almont (4-0) gave up just its first points of this season in starting the heart of the Blue Water Area Conference schedule with this win over the reigning co-champion Broncos (2-2), and with the other co-champion Armada and current co-leader Croswell-Lexington up over the next two weeks, respectively.

On the move Ubly 56, Harbor Beach 20 Ubly (4-0) stands alone atop the Greater Thumb Conference East standings after scoring its season high to get past the Pirates (3-1). Montrose 29, Ovid-Elsie 22 Montrose (4-0) will play Chesaning for first in the Mid-Michigan Activities Conference this week now having defeated reigning champion Durand and the reigning runner-up Marauders (2-2). Midland Bullock Creek 28, Saginaw Michigan Lutheran Seminary 0 Bullock Creek (2-2) is seeking its first winning season since 2019 and avenged a 14-13 loss to MLS from last year to get back to even this fall with both losses so far by only seven points apiece.

Greater Detroit

HEADLINER Lake Orion 17, West Bloomfield 13 Lake Orion (4-0) is off to its best start since finishing 9-2 in 2019, its four wins equaling last year’s total and the team’s most since that last winning season. The Dragons went ahead for good with 1:24 to play, giving them their first win in the annual matchup since 2013. Lake Orion’s defense came up especially big, holding the Lakers (3-1) to their fewest points in a regular season game since also scoring 13 in the 2018 finale. Click for more from the Oakland Press.

Watch list Detroit Cass Tech 14, Detroit Martin Luther King 7 The result of this matchup generally means a Detroit Public School League division title for the winner, and Cass Tech is among three teams without a loss early in the PSL Blue after De’Mari Hendrix put them ahead to stay with a score during the final minute.

On the move Southfield Arts & Technology 42, Birmingham Groves 35 The Warriors (4-0), No. 8 in the Division 1 coaches poll, got the weekend rolling with a Thursday night win over Division 2 No. 5 Groves (2-2). Novi 39, Brighton 21 Novi avenged last season’s 41-6 loss to the Bulldogs (1-3) and is 3-1 for the first time since 2013. Pontiac Notre Dame Prep 40, Detroit Country Day 0 NDP (4-0) avenged last season’s 35-19 District Final loss to Country Day (1-3) while winning its third-straight game by 40 or more points this fall.

Mid-Michigan

HEADLINER East Lansing 40, DeWitt 34 East Lansing (2-2) scored first and then held off a second-half Panthers comeback attempt to remain one of three teams undefeated in Capital Area Activities Conference Blue play. The Trojans also ran their winning streak over DeWitt (1-2) to two in adding to last season’s 36-30 win, as this has become one of the annual must-see games in the Lansing area. Click for more from the Lansing State Journal.

Watch list Lansing Sexton 28, Charlotte 0 By moving to 4-0, Sexton has equaled last season’s win total and all but guaranteed its best finish since its most recent winning season in 2017. The J-Dubbs shut down a Charlotte offense that averaged 42 points per game during the Orioles’ 3-0 start.

On the move Mason 37, Williamston 12 Mason (4-0) just keeps churning, this time extending a winning streak over Williamston (2-2) to four after the last two matchups between them had been decided by eight points or fewer. Belding 49, Comstock Park 21 Belding (3-1) has run its Ottawa-Kent Conference Silver winning streak to eight with all but one of those victories by double digits as it seeks to repeat as champion. Beal City 50, Houghton Lake 8 Beal City is winning its games by an average score of 47-7 after this one over a much-improved Bobcats team that sits 3-1.

Northern Lower Peninsula

HEADLINER Charlevoix 50, East Jordan 6 Charlevoix (3-1) has handed the first loss this season to its last two opponents, and East Jordan (3-1) very well could go on to contend in the Northern Michigan Football Conference Legacy. This provided the Rayders with more momentum as they head into this week’s matchup with Benzie Central that could eventually decide the NMFC Leaders title. Click for more from the Petoskey News-Review.

Watch list Kingsley 64, Boyne City 13 Kingsley (3-1) is averaging just under 50 points per game after putting up a season high against the Ramblers (2-2), another contender in the NMFC Leaders.

On the move Frankfort 55, Johannesburg-Lewiston 0 Frankfort (4-0) earned its second-straight shutout of the Cardinals (2-2), but the Panthers’ defense has shined all season giving up just under 11 ppg. Traverse City St. Francis 28, Grayling 22 The young Gladiators (2-2) might be finding their stride after two straight losses, settling in against a Grayling team that’s 2-2 and had topped 30 points in all of its first three games. Gaylord 9, Petoskey 0 An impressive defensive stand put Gaylord (4-0) in position to play Cadillac this week for sole possession of first place in the Big North Conference, with Petoskey (2-2) among those hoping to stay in the race with another chance or two coming up to impact it.

Traverse City West defenders pursue a Grand Blanc ball carrier during the Bobcats' 43-7 win.

Southeast & Border

HEADLINER Jackson Lumen Christi 28, Detroit U-D Jesuit 6 Lumen Christi’s first game as part of the Detroit Catholic League saw the Titans (4-0) give up their first points of the season, and only six in adding to the impressiveness of this victory over last year’s CHSL AA champion Cubs (3-1). Click for more from the Jackson Citizen Patriot.

On the move Napoleon 42, Manchester 21 The Pirates took an important first step as they seek to repeat as league champions, this time of the new Cascades Conference East. Manchester (3-1) had given up only 29 points total over its first three games, but Napoleon (4-0) upped its early scoring average to 42 ppg and its regular-season winning streak to 14.

On the move Adrian 29, Tecumseh 7 Adrian is 4-0 for the first time since 2010 and hadn’t defeated Tecumseh (1-3) since 2011. Grass Lake 42, East Jackson 8 Grass Lake (4-0) also is undefeated at the top of the Cascades Conference East, with Napoleon up next. Ann Arbor Father Gabriel Richard 34, Riverview Gabriel Richard 6 AAGR avenged last season’s 11-point loss to RGR (1-3) to move to 4-0 – giving the Fighting Irish one more win than all of last season and guaranteeing their best finish since 2019.

Southwest Corridor

HEADLINER Constantine 27, Schoolcraft 21 Constantine (3-1) twice led by double digits and held on to run their winning streak against the Eagles (3-1) to two. The Falcons will start Southwestern Athletic Conference Lakeshore play this week on the best-possible note, especially key as all six league teams area 2-2 or better heading into the league schedule. Click for more from the Three Rivers Commercial-News.

Watch list Dowagiac 39, Parchment 14 Dowagiac has had a mostly rough last three seasons, going a combined 5-20, but head into Lakeland Conference play this week with more wins than all of the last two seasons combined and after handing Parchment (3-1) its lone defeat.  

On the move Benton Harbor 34, Buchanan 27 Benton Harbor (2-2) opened Lakeland play with its third-straight game decided by seven points or fewer, but this one a win over the reigning league champion Bucks (2-2). Watervliet 18, Coloma 16 These two played for the 111th time – ranking 11th among Michigan high school rivalry games – and after the rivalry took a break the last two years. Paw Paw 40, Vicksburg 17 A testament to their tough schedule, the Red Wolves (4-0) made the playoffs last season at 4-5 – and all four of their wins so far this fall are over 2022 playoff teams.

Upper Peninsula

HEADLINER Negaunee 13, Kingsford 12 The Miners started the Western Peninsula Athletic Conference Copper schedule a win down, losing to Gladstone two weeks ago. But the reigning champs are right back in the mix after handing Kingsford a narrow defeat in the teams’ first meeting since 1994. The Flivvers (3-1) had reached 34 points in all three of their wins before Negaunee slowed them down. Click for more from the Iron Mountain Daily News.

Watch list Menominee 44, Calumet 0 With Gladstone, Negaunee and Kingsford handing each other defeats, Menominee (4-0) sits on the top of the Copper standings with those three coming up, but also having given up only six points this season with three shutouts.

On the move Houghton 34, Ishpeming Westwood 16 After two losses to open the fall, Houghton (2-2) has bounced back with two wins and gets Menominee next. Sault Ste. Marie 21, Escanaba 7 The Blue Devils (3-1) met a slightly more familiar opponent in their second game as part of the Big North Conference, adding a second win in two seasons over Escanaba (1-3). Manistique 52, West Iron County 0 After taking an eight-point loss to Ishpeming in Week 2, Manistique has two straight wins (and two straight shutouts) to get to 2-2 – after winning two games total in 2022 and 2021.

West Michigan

HEADLINER Rockford 42, Caledonia 16 The Rams (4-0) hurdled perhaps their toughest obstacle early as they pursue a fifth-straight Ottawa-Kent Conference Red title. Rockford’s defense shut down a Caledonia attack that averaged 42 points per game over its first three, and in doing so also avenged last year’s one-point District Final loss to the eventual Division 1 runner-up Fighting Scots (3-1). Click for more from the Grand Rapids Press.

Watch list Muskegon 42, Muskegon Mona Shores 21 The Big Reds (2-2) ran their streak in another of the state’s most competitive rivalries to three straight wins, with M’Khi Guy throwing two touchdown passes and running for another score against the Sailors (2-2).

On the move Allendale 61, Hamilton 38 The Falcons (4-0) are another team on the rise, with their four wins equaling their totals of both of the last two seasons and this victory the only loss for a Hamilton team that at 3-1 has already bested its 2022 finish. Saugatuck 15, Union City 14 The Trailblazers won just two games last season but are 4-0 for the first time since 2016 and with this win over the reigning Big 8 Conference champ Chargers (3-1) their most impressive. Big Rapids 25, Reed City 14 The Cardinals (3-1) earned their first win over Reed City (1-3) since 2009, and in doing so stayed in a tie atop the Central State Activities Association Gold.

8-Player

HEADLINER Carson City-Crystal 45, Merrill 30 Carson City-Crystal (4-0) made its move to 8-player football this season coming off five straight 11-player playoff seasons. The Eagles’ first three wins this fall came against teams that are a combined 1-11, but this one over the reigning Division 1 runner-up Vandals (3-1) tells plenty about how quickly they are advancing in the new format. Click for more from the Greenville Daily News.

Watch list Gobles 53, Martin 16 The Tigers (4-0) have absolutely dominated this season, outscoring their opponents by a combined 237-24 – and that includes this win over reigning Division 1 champion Martin (2-2), which had won the last two meetings with Gobles by a combined 110-6.

On the move Brown City 46, Deckerville 28 The Green Devils (4-0) are in their second season of 8-player and first as part of the North Central Thumb League Stars – and they are tied for first after handing annual contender Deckerville (3-1) its only defeat. Pickford 44, Rudyard 42 By nearly the closest of margins, Pickford (4-0) ended a two-game losing streak to Rudyard (3-1) and after falling 34-6 last season. St. Ignace 30, Indian River Inland Lakes 28 The Saints (4-0) just keep climbing as well, with Inland Lakes (3-1) the third team they’ve handed a first loss this season.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and X (Twitter) @mistudentaid.

PHOTOS (Top) Negaunee's Kai Lacar gets a few yards before being tackled by Kingsford's Wyatt Scott (24) and Caleb Kleist (30). (Middle) Traverse City West defenders pursue a Grand Blanc ball carrier during the Bobcats' 43-7 win. (Top photo by Cara Kamps. Middle photo by Terry Lyons.)