Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 15, 2023
As we rumble into Week 4, the various rankings from media and the Michigan High School Football Coaches Association have begun weighing in on which contenders they view to be in the best in every division.
We include those MHSFCA rankings on our “Rankings” page, but check out as well the MHSAA’s metric for measuring success – the playoff points page – which factors wins and losses, but also strength of schedule, and with those points used to select the playoff field and seed brackets for the opening rounds of both the 11 and 8-player tournaments.
Those numbers update in real time as results are reported – and there surely will be shifts this weekend thanks to several of the matchups detailed below.
If you don’t attend a game in person, make sure to tune in on MHSAA.tv and check the MHSAA Scores page for the latest. (Games below are Friday unless noted.)
Bay & Thumb
Harbor Beach (3-0) at Ubly (3-0)
Ubly is pushing toward a decade as one of the elite small-school 11-player teams in the state, coming off last season’s Division 8 runner-up finish and led by fourth-year quarterback Evan Peruski who also the team to Ford Field to cap the 2020 season. The Bearcats have won 24 straight regular-season games and two straight over Harbor Beach, including 42-0 a year ago. Before Ubly’s recent rise, the Pirates were the team to chase both from the Greater Thumb Conference East and among Division 8 contenders from that part of the state. They meet this time after deciding the last two GTC East titles and having both opened with three wins against playoff teams from last season.
Keep an eye on these FRIDAY Frankenmuth (2-1) at Birch Run (3-0), Bay City Western (2-1) at Midland Dow (2-1), Almont (3-0) at North Branch (2-1), Davison (3-0) at Saginaw Heritage (2-1).
Greater Detroit
Detroit Cass Tech (1-2) at Detroit Martin Luther King (1-2)
Although West Bloomfield/Lake Orion would be the game any other week, history gives this matchup top billing at least heading into Friday. Look past the records; King’s losses are to championship contenders in Ohio and Indiana, and Cass Tech’s came to another Division 1 contender in Southfield Arts & Technology and arguably the top team from New Jersey. Throw in last year’s series – King won the first meeting 28-23 on the way to clinching a division title, and Cass four weeks later won the Detroit Public School League final 28-14 – and it matters less that many of the top contributors this fall are filling those spots for the first time.
Keep an eye on these FRIDAY West Bloomfield (3-0) at Lake Orion (3-0), Warren Michigan Collegiate (3-0) at Romulus Summit Academy North (3-0), Macomb Dakota (3-0) at Sterling Heights Stevenson (2-1), Canton (2-1) at Northville (3-0).
Mid-Michigan
East Lansing (1-2) at DeWitt (1-1)
East Lansing’s 36-30 win over DeWitt last season kicked off a wild ride through the Capital Area Activities Conference Blue that actually didn’t end with either of them winning or sharing the league title for the first time since 2017. But they’re expected to be back in the mix again and well-tested already this season. DeWitt didn’t have a game last week but came back to defeat Haslett in its opener and lost to arguably the Lansing area’s best in Mason in Week 2, while East Lansing came back big against Okemos last week after opening losses to Portage Central and Hudsonville.
Keep an eye on these FRIDAY Gladwin (3-0) at Clare (2-1), Montrose (3-0) at Ovid-Elsie (2-1), Williamston (2-1) at Mason (3-0), Charlotte (3-0) at Lansing Sexton (3-0).
Northern Lower Peninsula
Beal City (3-0) at Houghton Lake (3-0)
Beal City is pursuing a third-straight Highland Conference title and hasn’t lost a league game since 2020, and hasn’t been tested a ton this fall giving up only 21 points total with its closest call a 32-14 win over Ravenna in the season opener. Houghton Lake is climbing from a much different place; the Bobcats were 1-8 last season and 2-7 the year before, but have outscored their three opponents this fall by a combined 98-19 – those 98 points one more than they scored all 2022. Two of those wins also avenged losses from last season.
Keep an eye on these FRIDAY East Jordan (3-0) at Charlevoix (2-1), Kingsley (2-1) at Boyne City (2-1), Johannesburg-Lewiston (2-1) at Frankfort (3-0), Petoskey (2-1) at Gaylord (3-0).
Southeast & Border
Manchester (3-0) at Napoleon (3-0)
Manchester is coming off its best season since 2015 and has continued the surge with all three wins this fall over opponents that finished 6-3 or better in 2022. Next comes an even bigger test, as Napoleon won the Cascades Conference last season and defeated the Flying Dutchmen 30-25 in league play and 42-13 in a Division 7 District Final. The Cascades split into two divisions beginning this fall, and these two are in the East as this opens the league schedule for both.
Keep an eye on these FRIDAY Grass Lake (3-0) at East Jackson (2-1), Tecumseh (1-2) at Adrian (3-0), Detroit U-D Jesuit (3-0) at Jackson Lumen Christi (3-0), Richland Gull Lake (2-1) at Parma Western (3-0).
Southwest Corridor
Schoolcraft (3-0) at Constantine (2-1)
After these longtime rivals had to cancel their 2021 game, the series restarted last fall with Constantine emerging 56-22 to break a seven-game Eagles winning streak in the matchup. The Falcons have to be riding high as well after last week’s 22-10 win over Lawton. But Schoolcraft should provide another challenge, especially defensively, as the Eagles have given up only 34 points so far and all of those to 2022 playoff teams Centreville and Kalamazoo United in double-digit victories over the last two weeks.
Keep an eye on these FRIDAY Saugatuck (3-0) at Union City (3-0), South Haven (2-1) at Lawton (2-1), Dowagiac (2-1) at Parchment (3-0), Portage Northern (3-0) at Kalamazoo Central (1-1).
Upper Peninsula
Kingsford (3-0) at Negaunee (2-1)
A top performance would add another big night to the impressive start of the season for Kingsford – but the Flivvers surely are being cautious despite their early success. They’re rivaling Iron Mountain as the top story in U.P. 11-player football after last week’s 35-12 win over Gladstone – which had defeated Negaunee in Week 2. But the Miners did bounce back last week to get past Calumet, and they likely need a win to keep repeat hopes alive in the Western Peninsula Athletic Conference Copper as Kingsford and Menominee have moved to the top of the standings early.
Keep an eye on these FRIDAY Menominee (3-0) at Calumet (1-2), Escanaba (1-2) at Sault Ste. Marie (2-1), Hancock (1-2) at Gladstone (2-1), Iron Mountain (3-0) at Gwinn (1-2).
West Michigan
Caledonia (3-0) at Rockford (3-0)
This has been one of the state’s most anticipated matchups after one of the most memorable series of 2022. Rockford defeated Caledonia 38-15 in Week 9 to clinch the Ottawa-Kent Conference Red title outright, while handing the Fighting Scots their first loss. Caledonia won the rematch in a Division 1 District Final two weeks later, 14-13, handing the Rams their only loss while taking a massive step on a run that ended with a runner-up finish at Ford Field. The teams are in different playoff divisions this time – Caledonia will play in Division 2 – but the league title may be up for grabs and some of the most important contributors from last season are again leading the way.
Keep an eye on these FRIDAY Muskegon (1-2) at Muskegon Mona Shores (2-1), Grand Rapids Forest Hills Central (3-0) at Grand Rapids Forest Hills Northern (2-1), Hamilton (3-0) at Allendale (3-0), Whitehall (3-0) at Montague (2-1).
8-Player
St. Ignace (3-0) at Indian River Inland Lakes (3-0)
St. Ignace’s 7-3 finish in 11-player football last fall was its best since 2016, and the Saints have carried that momentum into this season and a new format, topping 40 points all three games and giving up a combined 36 points. After gaining a forfeit Week 1, Inland Lakes has defeated two teams that won seven games last season – Lake Linden-Hubbell and Central Lake – and will provide St. Ignace another test, especially defensively, on a schedule filled with them. The Bulldogs scored 54 and 44 points, respectively, in those wins.
Keep an eye on these FRIDAY Ontonagon (3-0) at Powers North Central (3-0), Martin (2-1) at Gobles (3-0), Carson City-Crystal (3-0) at Merrill (3-0), Rudyard (3-0) at Pickford (3-0).
Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and X (Twitter) @mistudentaid.
PHOTO A Rockford receiver attempts to pull in a pass while covered closely during the Rams' opening-night win over Muskegon. (Photo by Tim Reilly.)