Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Working Together, with Neighbor's Help, Schoolcraft Teams Making Selves at 'Home'
By
Pam Shebest
Special for MHSAA.com
September 19, 2023
SCHOOLCRAFT — If it is a home game for the Schoolcraft football team, head over to Vicksburg.
If it is soccer, go to Schoolcraft’s baseball field.
Things are a bit jumbled in the sports world for the Eagles this season.
With a new football field under construction and a new elementary school built on the site of the former practice fields, the two teams have been a bit displaced.
“Along with our football field, we had three practice fields that were utilized by a lot of our youth programs, Rocket football, youth soccer and our soccer and football programs,” Schoolcraft athletic director Bryan Applin said. “It’s taken a lot of understanding and flexibility from our coaches, players and our community to make it work out, and it has.”
Meanwhile, all four Eagles home football games will be played at Vicksburg High School.
If Vicksburg is home on a Friday, then the Eagles will play Saturday, including their Homecoming game this Saturday against Galesburg-Augusta.
The Eagles won their only “home” game so far, 33-14 against Kalamazoo United, and take a 3-1 record into Saturday’s contest.
The soccer team gave up its field to the football team for practices and has been practicing and playing their matches in the outfield of the baseball stadium.
For the soccer team, “It’s kind of an upgrade,” Applin said. “The soccer field they traditionally play on, they don’t have a scoreboard, they don’t have a bathroom facility, so we’ve been able to use the (baseball) scoreboard, the PA system, open up the bathroom building.
“The goal at some point is to give soccer a home, and we’re very, very excited about that.”
This year definitely has been challenging for the first-year AD, who credits Vicksburg athletic director Mike Roy with being a tremendous help.
“Mike Roy has been nothing but accommodating to us,” Applin said. “He’s been super helpful to me stepping in and assuming this scenario.
“The communities are so close, it almost feels like home for us.”
Roy said Jeff Clark, former Schoolcraft AD, reached out once the bond was passed for the new stadium last year.
“We had to make small accommodations as did Schoolcraft to make the schedules work,” Roy said. “By moving (Schoolcraft’s) games to Saturday, Vicksburg had to work with our Rocket football organization to make sure games were completed” before the Eagles varsity games.
Schoolcraft football coach Nathan Ferency said his team has been “rolling with the punches.
“These guys don’t care where it’s at; they just want to play football. We’re all taking care of each other. What a great place to be when everybody works together.”
When Jake Bailey heard the team would be playing at Vicksburg, “That got me excited,” the junior offensive tackle said. “They’ve got a really nice facility. I know the school will come out to support us no matter where we are, but it’s definitely different.
“Good thing we don’t play Vicksburg, although it would be fun because it would be both our home fields. The new facilities and being back at our home field at Roy Davis (Field next year) will be really fun.”
Vicksburg is Division 4, while Schoolcraft is Division 7.
The soccer team was “just being a team player” in giving up its own field for football practice, second-year head coach Jeremy Mutchler said.
“For the soccer team to be a team player and get behind the football team will help the community get behind the soccer team as well,” he added.
The biggest drawback is that part of the current field includes a piece of the baseball infield.
“The only odd thing is it is a smaller field, still regulation size, but smaller,” Mutchler said. “Part of the field is in the diamond, so we have to play in the dirt and it gets tricky, especially when you’re trying to throw it in or just play down the line.”
The move has cost the team a few home games.
“At the beginning of the year, we allowed schools, if they didn’t want to play here, we would go to their house,” Mutchler said. “We had to go to a few schools we would have played at home.”
Maintenance supervisor Eric McGehee was instrumental in preparing the field.
“He laid out exactly the parameters, so I was able to send that to all the ADs that were going to visit to give them an opportunity to decide whether that’s something they wanted to help us out for our home games,” Applin said. “A lot of schools were more than willing to come and play us to give our boys some home games. A couple wanted to be cautious and play on a more traditional surface, and we were able to make those arrangements as well.”
In only its second year as a varsity sport, the boys soccer team is still finding its identity, posting a 2-5 record so far.
“We’re a very young team,” Mutchler said. “All juniors and freshmen. This is the juniors' second regular season. It’s all been a learning phase with maturity and sportsmanship.”
Junior captain Jack Curtis said he was a bit “bummed out” when he heard the team would move to the baseball field.
“The first practice, I drove over to our practice field,” he said. “No one was there.
“I drove over to the high school and saw everyone practicing (at the baseball field). I didn’t think a soccer field could fit on a baseball field.”
Curtis said in spite of the temporary move, “I’m just glad we can have some home games this year on Schoolcraft soil.”
As for Applin, he spent much of his career coaching basketball at both the high school and college levels and most recently worked as a salesman for Zeigler. His wife, Meredith, is an assistant coach for Western Michigan University’s women’s basketball team.
Ferency is appreciative of the work Clark and Applin have done to make this season’s changes relatively seamless.
“I’d like to highlight how great our athletic department is,” he said. “It takes a lot of moving pieces and parts to move people around and have a space for everybody.
“I’m really proud of our athletic department and all our coaches and kids for just rolling with the punches.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Schoolcraft’s varsity boys soccer team, including Nyan Wonders (15), faces Comstock this season on its field in the outfield of the baseball stadium. (2) Schoolcraft’s Kolby Lloyd (10) works to break away from a tackler during a “home” game played at Vicksburg this fall. (3) Clockwise, from top left: Schoolcraft football coach Nathan Ferency, Schoolcraft boys soccer coach Jeremy Mutchler, soccer player Jack Curtis and football player Jake Bailey. (4) Schoolcraft athletic director Bryan Applin has taken over the maneuvering of the teams’ home sites during his first year on the job. (Action photos by Stephanie Blentlinger/Lingering Memories Photography. Headshots and Applin photo by Pam Shebest.)