Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 5 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 22, 2023
Over the last decade we’ve previewed intriguing football matchups every week from every region of the state, detailing one and highlighting four others. We usually choose from six or seven possibilities in each area that really stand out.
But as we reach the midpoint of the 2023 football regular season, an abundance of matchups will be worth your time and trip this weekend.
We could have put together a Week 5 list 10 deep in the Detroit area – any other week we may have included Rochester Adams (3-1) at West Bloomfield (3-1), Macomb Dakota (4-0) at Clinton Township Chippewa Valley (2-2), Grosse Pointe South (3-1) at Roseville (3-1), Dearborn Heights Robichaud (3-1) at Redford Union (3-1) or Clarkston Everest Collegiate (2-2) at Grosse Pointe Woods University Liggett (3-1) in that group.
Head just west, and Dexter (2-2) at Ann Arbor Huron (3-1) has potential. Go farther west and Hudsonville (4-0) at Grandville (3-1) is in the conversation. In the Thumb, Marlette (3-1) at Harbor Beach (3-1) likely will be important down the road, and Houghton Lake (3-1) at McBain (3-1) would make the Northern Lower Peninsula top five most of the time.
And those are just some of the few that also caught our attention as we dive into many more below.
There’s plenty to enjoy, either in person or watching on MHSAA.tv. Check in as well with the MHSAA Scores page for all of them as they come in. (Games below are Friday unless noted.)
Bay & Thumb
Chesaning (3-1) at Montrose (4-0) - MHSAA.tv
Chesaning’s continued improvement and Montrose’s excellent start have given the Mid-Michigan Activities Conference a fuller field of contenders, and these two are the only ones undefeated in league play. The Rams have defeated both the reigning champion (Durand) and runner-up (Ovid-Elsie) from a year ago – by eight and seven points, respectively – and also have defeated Chesaning all six times (including once in the playoffs) since the two schools began playing in this league together. Chesaning also has an impressive victory this fall, as it provided a loud statement to start the league schedule with a 27-22 win over New Lothrop in Week 2.
Keep an eye on these FRIDAY Armada (2-2) at Almont (4-0) - MHSAA.tv, East Lansing (2-2) at Grand Blanc (3-1), Corunna (4-0) at Lake Fenton (3-1) - MHSAA.tv, Marine City (3-1) at Marysville (3-1).
Greater Detroit
Belleville (4-0) at Livonia Franklin (3-1) - MHSAA.tv
Belleville has won 29 straight games and the last two Division 1 titles, and after getting past River Rouge 35-28 in its season opener has won its first three Kensington Lakes Activities Association East games this fall by a combined score of 165-7. In fact, the Tigers are a combined 36-1 against KLAA East teams since joining the league in 2018. But this weekend’s matchup starts an intriguing month as Belleville pursues big goals again. Franklin has won two straight Division 2 District titles and had the most success among league teams against the Tigers last season, although that still ended with a 42-14 Belleville win.
Keep an eye on these FRIDAY Flat Rock (4-0) at Riverview (3-1), White Lake Lakeland (3-1) at Walled Lake Western (4-0) - MHSAA.tv, Detroit Catholic Central (3-1) at Warren De La Salle Collegiate (2-2) - MHSAA.tv. SATURDAY Detroit Edison (4-0) at Warren Michigan Collegiate (4-0).
Mid-Michigan
Lansing Everett (3-1) at Grand Ledge (4-0) - MHSAA.tv
The Capital Area Activities Conference Blue title race could fall a number of ways, but at this moment these two and East Lansing are undefeated in league play with Grand Ledge also the reigning co-champion and with a win already over last year’s other title winner, Holt. Everett bounced back from an opening 23-20 loss to still-undefeated Sexton and has generated some buzz – the Vikings were just 2-6 a year ago, but their defense especially has impressed this fall giving up a combined 37 points over four games. Grand Ledge won last year’s meeting 34-6 – but also just got past Lansing Waverly last week by a point, after Everett had downed the Warriors by 20 in Week 3.
Keep an eye on these FRIDAY Lake City (3-1) at Beal City (4-0) - MHSAA.tv, Battle Creek Harper Creek (4-0) at Hastings (2-2), Haslett (3-1) at Mason (4-0), Lansing Catholic (2-2) at Portland (4-0).
Northern Lower Peninsula
Whitehall (4-0) at Manistee (4-0) - MHSAA.tv
This might be Manistee’s biggest game since it finished its perfect regular season in 2018, as the Mariners welcome Whitehall in what eventually may determine the West Michigan Conference Lakes champion. Whitehall won last year’s meeting 55-0 – but Manistee already has avenged a 46-19 loss to Muskegon Oakridge and improved on last season’s results over Mason County Central and Muskegon Orchard View as well. A strong defense (35 points allowed over four games) will get its best challenge yet as Whitehall has scored 34 or more in all four of its games.
Keep an eye on these FRIDAY Gaylord (4-0) at Cadillac (3-1), Charlevoix (3-1) at Benzie Central (2-2) - MHSAA.tv, Traverse City St. Francis (2-2) at Kingsley (3-1) - MHSAA.tv, East Jordan (3-1) at Maple City Glen Lake (3-1) - MHSAA.tv.
Southeast & Border
Adrian (4-0) at Chelsea (3-1) - MHSAA.tv
Chelsea saw its three-year Southeastern Conference White title streak end at three last fall, but the Bulldogs are shaping up as favorites again – especially after they followed an opening loss to Grand Rapids Northview by nearly doubling up Edwardsburg the next week. The Bulldogs won a 10-game winning streak against Adrian, including 31-7 a year ago. But this Maples team is resembling more those that made the playoffs all but one season during the first decade of the 2000s, with the 4-0 start their best since 2010. They handed reigning league champion Tecumseh a 29-7 defeat last week.
Keep an eye on these FRIDAY Blissfield (3-1) at Clinton (3-1), Napoleon (4-0) at Grass Lake (4-0), Dearborn Divine Child (3-1) at Jackson Lumen Christi (4-0) - MHSAA.tv, Monroe (3-1) at Saline (4-0) - MHSAA.tv.
Southwest Corridor
Portage Central (3-1) at St. Joseph (3-1) - MHSAA.tv
St. Joseph has bounced back well from an opening-week loss to Niles and can put that first game further out of mind over the next three weeks as the Bears face Central, then Portage Northern and Stevensville Lakeshore – the other three teams that have started 2-0 in the Southwestern Michigan Athletic Conference. St. Joseph has won five of its last six against Central, but only 13-12 a year ago. The Mustangs are rebounding from last season’s 4-5 finish, with a nice win over East Lansing to start and their only loss the closest game Division 3 top-ranked Grand Rapids Forest Hills Central has played this season.
Keep an eye on these FRIDAY Benton Harbor (2-2) at Dowagiac (3-1), Parchment (3-1) at Kalamazoo United (2-2), Centreville (2-2) at White Pigeon (4-0) - MHSAA.tv, Niles (3-1) at Sturgis (2-2) - MHSAA.tv.
Upper Peninsula
Menominee (4-0) at Houghton (2-2) - MHSAA.tv
The Maroons have started well with their move to the Western Peninsula Athletic Conference Copper, outscoring their first three league opponents by a combined 154-6 after opening the season with another shutout of century-old rival Marinette, Wis. But things get only more challenging from here. Houghton has won two straight as it looks to build off last season’s best finish in a decade. Menominee then will face Gladstone, Negaunee and Kingsford over the final three weeks of the league schedule. Those three have been dealing each other losses over the last three weeks but remain in the title hunt.
Keep an eye on these FRIDAY Calumet (1-3) at Kingsford (3-1) - MHSAA.tv, Sault Ste. Marie (3-1) at Marquette (1-2) - MHSAA.tv, Negaunee (3-1) at Hancock (1-3), Ishpeming (1-3) at Bark River-Harris (2-0).
West Michigan
Byron Center (4-0) at Grand Rapids Forest Hills Central (4-0)
Anticipation of this rematch goes back to last season as their Ottawa-Kent Conference White opener ended up deciding the championship in FHC’s favor thanks to its 21-13 win. Byron Center didn’t lose again over the final six weeks of league play, and the Rangers went on to finish Division 2 runners-up at Ford Field. Forest Hills Central is Division 3 this season and, as noted above, top-ranked. Both can boast large average margins of victory and impressive wins over Division 4 No. 3 Grand Rapids Christian. The main difference perhaps is that East Grand Rapids, Grand Rapids Northview and Lowell also are looking like O-K White contenders – and the winner of this matchup surely will have an important edge when considering the full league picture.
Keep an eye on these FRIDAY East Grand Rapids (4-0) at Grand Rapids Northview (3-1) - MHSAA.tv, Spring Lake (4-0) at Grand Rapids West Catholic (4-0), North Muskegon (4-0) at Hart (4-0) - MHSAA.tv, Zeeland West (4-0) at Zeeland East (4-0) - MHSAA.tv.
8-Player
Gaylord St. Mary (3-1) at Onaway (3-1)
Onaway followed a 2-7 finish in 2021 with a 1-8 run a year ago and a forfeit of this fall’s season opener after a late-breaking coaching change. But the Cardinals' immediate resurgence has been awe-inspiring. With boys basketball coach Eddy Szymoniak also taking over this program, Onaway has outscored its last three opponents by a combined 132-38. Gaylord St. Mary has bounced back nicely as well from an opening loss to Pickford, shutting out its first two Ski Valley Conference opponents (and receiving a forfeit from a third). The Snowbirds join Indian River Inland Lakes – which received that Week 1 forfeit from Onaway – as the teams undefeated in league play.
Keep an eye on these FRIDAY Climax-Scotts (4-0) at Bellevue (3-1), Lake Linden-Hubbell (2-2) at Powers North Central (4-0) - MHSAA.tv, Marion (3-0) at Rudyard (3-1), St. Ignace (4-0) at Rogers City (2-2).
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PHOTO Bark River-Harris's Dominick Lantagne (13) finds a big hole and gains several yards during his team’s opening day win over Ishpeming Westwood. (Photo by Cara Kamps.)