Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 5, 2023
It’s league title time as we dive into the final third of the 2023 football regular season.
Of 45 matchups highlighted below, nearly two-thirds could lead to either a conference championship being celebrated this weekend or impact a title race to be won over the next two.
Thursday’s rain is expected to continue in some parts of our state, but if you don’t attend in person most of the games below will be viewable on MHSAA.tv – click the “Watch” links to go directly to those broadcasts. Games below are Friday unless noted, and rankings are by the Michigan High School Football Coaches Association.
Bay & Thumb
Freeland (6-0) at Frankenmuth (5-1) - WATCH
For the third-straight season, the winner of this game will earn a league championship – this time, a share of the Tri-Valley Conference Red, as both teams still will have a league game to play Week 8 as well. The Eagles did see their 24-game regular-season winning streak end in their opener against Goodrich in August, but they haven’t lost a league game since 2014 – and have strung together four straight wins over Freeland, including 21-0 a year ago. After edging Clare 29-26 in their opener, the Falcons have dazzled offensively this fall, surpassing 50 points in all five of their league games.
Keep an eye on these FRIDAY Elkton-Pigeon-Bay Port Laker (4-2) at Cass City (5-1) - WATCH, Durand (3-3) at Chesaning (5-1) - WATCH, Pontiac Notre Dame Prep (5-0) at Gladwin (6-0), Ithaca (6-0) at Saginaw Michigan Lutheran Seminary (5-1).
Greater Detroit
Walled Lake Western (6-0) at Milford (5-1) - WATCH
Walled Lake Western is attempting to finish what would be a second-straight perfect run through the Lakes Valley Conference. The Warriors have won 17 straight league games and have two left this fall – with their most recent league loss to Milford in 2021. Waterford Mott got within 15 of Western in this year’s season opener, but no one else has been within 30 points. Milford has had closer results – a 26-23 loss to Dearborn Divine Child and three wins by eight or fewer points. But the defense has been stunning – giving up just 20 points over five league games – and it will provide an intriguing matchup with a Warriors offense averaging 50 ppg.
Keep an eye on these FRIDAY Lake Orion (6-0) at Clarkston (4-2) - WATCH, Romeo (3-3) at Clinton Township Chippewa Valley (4-2) - WATCH, Grosse Pointe South (5-1) at St. Clair Shores Lakeview (5-1) - WATCH, Macomb Dakota (5-1) at Utica Eisenhower (5-1) - WATCH.
Mid-Michigan
Charlotte (5-1) at Portland (6-0)
The Raiders could be closing in on a seventh Capital Area Activities Conference White title over the last eight seasons – but the next two weeks should be their most challenging of this run. The circled matchup is next week with also-undefeated Lansing Sexton. But to reach that winner-take-all, Portland must be careful with Charlotte. The Orioles have continued their resurgence into a third-straight season, and their only regular-season loss a year ago was 40-13 to the Raiders. They did fall to Sexton 28-0 three weeks ago, but can mash up this league race if they can slow a Portland team that’s won all of its games by at least four touchdowns this fall.
Keep an eye on these FRIDAY Williamston (4-2) at Haslett (4-2), St. Johns (3-3) at Mason (6-0), New Lothrop (5-1) at Ovid-Elsie (3-3), Bath (3-3) at Saranac (4-2)
Northern Lower Peninsula
Kingsley (5-1) at Ogemaw Heights (5-1) - WATCH
The Northern Michigan Football Conference Leaders division has been mostly a two-team race the last five seasons between Kingsley and Traverse City St. Francis. But Ogemaw Heights began pushing into contention last year and tonight will play Kingsley for an outright league title. The Falcons have given up only 59 points over their last five games after a 42-28 loss to still-undefeated Gladwin in Week 1. They’ve also gone 0-5 against Kingsley since joining the NMFL, but got within 30-20 a year ago. Kingsley’s lone loss this season also was to a still-undefeated opponent, Gaylord, and that was by just three points.
Keep an eye on these FRIDAY Fowler (5-1) at Frankfort (6-0), Kalkaska (3-3) at Grayling (3-3) - WATCH, Oscoda (3-3) at Benzie Central (3-3) - WATCH. SATURDAY Jackson Lumen Christi (6-0) at Traverse City St. Francis (3-3) - WATCH.
Southeast & Border
Napoleon (6-0) at Michigan Center (5-1) - WATCH
Napoleon has won 16 straight regular-season games and can earn a share of the Cascades Conference East title tonight after winning the formerly one-division league last season on the way to the Division 7 Semifinals. The Pirates are 18-1 since missing the 2021 playoffs despite finishing 6-3. Michigan Center is quite a story as well. The Cardinals finished 4-5 a year ago and lost four Cascades games, but all by seven points or fewer – including by only two, 29-27, to the Pirates. Michigan Center fell to Jackson Lumen Christi to start this fall, but has not lost since and last week avenged a 2022 defeat to Grass Lake. The Cardinals too would earn a share of the East title with a win in this one.
Keep an eye on these FRIDAY Jackson (4-2) at Chelsea (5-1) - WATCH, Union City (5-1) at Petersburg Summerfield (4-2) - WATCH, Grass Lake (4-2) at Manchester (5-1) - WATCH, Hastings (4-2) at Parma Western (6-0).
Southwest Corridor
Portage Northern (6-0) at Portage Central (5-1) - WATCH
This annual rivalry game will mean as much as ever with these two entering both undefeated in Southwestern Michigan Athletic Conference play at this late of a date for the first time in decades. The lone loss this season between them was Central’s to Division 3 No. 3 Grand Rapids Forest Hills Central in Week 2, and the Mustangs do own a win over Division 2 No. 10 East Lansing. Northern has won four of the last five of these matchups, however, including 25-22 a year ago.
Keep an eye on these FRIDAY Battle Creek Pennfield (3-3) at Battle Creek Harper Creek (4-2), Schoolcraft (5-1) at Lawton (5-1) - WATCH, Cassopolis (3-3) at White Pigeon (6-0) - WATCH. SATURDAY Kalamazoo United (4-2) at Constantine (5-1).
Upper Peninsula
Negaunee (5-1) at Menominee (6-0)
Menominee passed its first major Western Peninsula Athletic Conference Copper test last week, getting by Gladstone 44-26. Next up is the reigning champion, and the Miners’ lone defeat this fall was to Gladstone 42-14 in Week 2. Although the Maroons were still playing in the Great Northern Conference last season, these two did face off, with Negaunee a 44-0 Division 6 District Final winner on the way to Ford Field. The Miners’ defense has strengthened substantially since that Gladstone loss at the start of September – they’ve allowed just 35 points over their last four games – but the challenge will be on as Menominee is averaging 50 points per game in league play and had given up just six total before last week.
Keep an eye on these FRIDAY Petoskey (4-2) at Marquette (3-2) - WATCH, Houghton (2-4) at Gladstone (4-2) - WATCH. SATURDAY Lakeview (2-4) at Manistique (3-3) - WATCH, Bark River-Harris (3-3) at West Iron County (1-4) - WATCH.
West Michigan
Howard City Tri County (6-0) at Big Rapids (5-1) - WATCH
While the Ottawa-Kent Conference divisions are still sorting themselves out a bit more with some major matchups this weekend (see below), the Central State Activities Association Gold will be decided at least in part tonight with these two undefeated in league play and this Big Rapids’ league finale. This matchup helped decide the Gold title last year as well; Big Rapids’ 27-26 win resulted in a three-way shared championship between these two and Reed City. This meeting could be close again and similarly low-scoring – Big Rapids is giving up 12 per game in league play, and Tri County is allowing just less than 13.
Keep an eye on these FRIDAY Grand Rapids Catholic Central (5-1) at Ada Forest Hills Eastern (5-1) - WATCH, Grand Rapids West Catholic (6-0) at Allendale (5-1), Grandville (5-1) at Caledonia (5-1), Muskegon (4-2) at Zeeland West (6-0) - WATCH.
8-Player
Climax-Scotts (6-0) at Mendon (5-1) - WATCH
Mendon has had little time to rebound from last week’s 73-20 loss to Adrian Lenawee Christian, with the Southern Central Athletic Association West title to be decided at least in part tonight as the winner of this matchup locks up a share of the league title. Climax-Scotts is seeking its first conference championship in 8-player and has finished a runner-up twice over four seasons. This will also be the first time these two are facing off in league play in this format, although the Hornets won a Division 2 playoff matchup 44-18 last October.
Keep an eye on these FRIDAY Alcona (5-1) at Au Gres-Sims (6-0) - WATCH, Gobles (5-1) at Bridgman (6-0), Grandville Calvin Christian (4-2) at Marcellus (5-1) - WATCH, Pickford (6-0) at Norway (5-1) - WATCH.
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PHOTO Ada Forest Hills Eastern, on defense, takes on Grand Rapids Catholic Central this week coming off a 28-14 win over Wayland. (Photo by Michigan Sports Photo.)