Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Jones' Motto Inspires 'Get To' Foundation's Work to Provide Opportunities

By Tom Kendra
Special for MHSAA.com

October 4, 2023

Ben Jones always had the same, simple message, even if it was 100 degrees and sunny or 35 degrees and raining sideways, and whether he was playing for a powerhouse like Muskegon Catholic Central or coaching a program trying to establish itself at Bloomfield Hills Cranbrook Kingswood.

West Michigan“We get to play football today,” Jones would say, as many of those around him were complaining and grumbling.

It was never “have to” for Jones, but always “get to.”

Jones, who was about to start his second year as head coach at Cranbrook, had his life tragically cut short by a drunk driver who crashed into his vehicle as he was traveling home from work in Detroit on Aug. 19, 2020. He was just 30 years old.

While Jones is gone, leaving a hole as large and painful as the 6-foot-2, 260-pound frame he carried as a tight end in his senior year at Hillsdale College, that “Get To” mentality is alive and well, and thriving and growing – thanks in large part to the efforts of his football teammates from Muskegon Catholic and later at Hillsdale.

The Get To Foundation, a 501(c)3 non-profit organization, was formed in Jones’ honor and has grown exponentially in less than three years, providing grants to sports organizations and scholarships to student-athletes.

“There is a core group of about 10 of them that have worked on (the foundation), and it’s been amazing,” said Theresa Jones, Ben’s mother, who with her husband Bruce has worked with the foundation. “It started small, and then it caught fire.”

The president of the foundation is Tim Hornak, Jones’ best friend and teammate in the trenches at both Muskegon Catholic and Hillsdale. Hornak returned to deliver a pre-game speech before the Crusaders’ home game on Sept. 15 against Kalamazoo United, where he talked about the man who is the inspiration behind the rapidly-growing Get To movement.

“You don’t have to, you get to – that simple difference can change your lives,” said Hornak, who teamed with Jones when both were seniors to help the Crusaders to a 14-0 record and the Division 8 championship in 2008. “You get to play football tonight and continue the tradition that started here in the 1950s.

“You get a chance to line up and play a great game with your best friends.”

Inspired by Hornak’s words and Jones’ legacy, the Crusaders downed Kalamazoo United 27-7 that night, the team’s second-straight win after an 0-2 start, which put them back in the Division 8 playoff picture.

Jones works with his linemen during his first year as head coach at Bloomfield Hills Cranbrook Kingswood in 2019. A tailgate party was held before the game as a fundraiser for the Get To Foundation, and it happened to coincide with the 15th anniversary of the Crusaders’ 2008 championship team – arguably one of the best teams in the school’s storied history. MCC has won 12 state championships, trailing only Farmington Hills Harrison in state playoff history.

The phrase “get to,” according to Hornak, goes back to the whiteboard in the MCC locker room his sophomore year and perfectly captures Jones’ approach to life and to football, whether his team was unbeaten like at MCC or struggling like the Chargers did just after he and Hornak graduated.

Jones, who wore No. 62 at MCC, was a two-way starting lineman who also played on the Crusaders’ 2006 championship team as a sophomore. His best friends on the team were the Hornak twins, Tim and Jon, whose father Mike was an assistant coach.

After his funeral service on Aug. 24, 2020, Jones’ hearse made a stop at MCC’s Kehren Stadium on the way to the cemetery, taking a lap on the track around Mike Holmes Field.

He went on to play on three teams which won or shared Great Lakes Interscholastic Athletic Conference titles at Hillsdale, where he wore No. 91 and played tight end and H-back.

“He had an inner self-confidence that you could tell right away when talking to him,” said Hillsdale coach Keith Otterbein. “He was very positive. He encouraged his teammates.”

Jones graduated from Hillsdale in 2013 with a degree in financial management and a minor in mathematics, moved to Royal Oak and took a job as a portfolio manager and financial planner at Schwartz & Co. Investment Advisors.

In his free time, he worked as an assistant varsity football coach at Cranbrook from 2015 to 2018, before being elevated to head coach in 2019 at the age of 28.

One of his first actions as head coach was getting Cranbrook football T-shirts printed with the message “Get To” on the back. Jones guided the Cranes to a 6-4 record and a Division 4 playoff berth in what would prove to be his only season as head coach.

A plaque honoring Jones has been placed in the tunnel leading from the home locker room to the football field at Hillsdale College.He died nine days before Cranbrook’s scheduled season opener in 2020, which ended up being delayed six weeks due to the COVID-19 pandemic.

In the immediate aftermath of Jones’ shocking death, the Hornak brothers and other former teammates vowed to do something to honor Ben and to help out his family. Out of that mission, the Get To Foundation was born.

Get To has awarded scholarships for the past three years. In 2023 alone, the foundation awarded $16,000 in scholarships to 22 student-athletes from around the state.

In addition, Get To has awarded $55,000 in grants to 17 organizations – including $3,000 to the Eaton Rapids High School football program for new shoulder pads and helmets and $2,500 to the Detroit Tigers Foundation’s Gloves for Kids program.

The next event on the foundation’s busy calendar is a speech by best-selling motivational author Jon Gordon at Lawrence Tech University on Oct. 17.

The foundation’s board has trademarked the phrase “Get To” and hopes to continue to grow the organization’s size and scope – in a way mirroring how big and impactful Ben’s life could have been if it wasn’t cut short.

For more information or to make a donation, go to the organization’s website at www.gettofoundation.org.

The relentless efforts of Ben’s ex-teammates to keep his memory alive means the world to his parents, as well as his two younger siblings – Alissa, a standout swimmer at Hillsdale who is now the school’s assistant women’s swimming coach; and Nate, who also played football for the Chargers and is now a foreign currency trader for Barclay’s, based in New York City.

Theresa Jones said coming together with all of Ben’s closest friends for Get To Foundation events has been a continuous blessing for the family.

“Every time we have an event for the foundation, it’s all of Ben’s friends and family members dressed up and having a good time,” his mother said. “It always feels like Ben’s wedding reception that he never got to have.”

Tom KendraTom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS (Top) Ben Jones is shown before the 2008 Division 8 championship game at Ford Field during his senior year at Muskegon Catholic Central. The Crusaders defeated Crystal Falls Forest Park, 40-0. (Middle) Jones works with his linemen during his first year as head coach at Bloomfield Hills Cranbrook Kingswood in 2019. (Below) A plaque honoring Jones has been placed in the tunnel leading from the home locker room to the football field at Hillsdale College. (Top photo by Tim Reilly. Additional photos courtesy of the Get To Foundation.)