Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

A pair of Muskegon defenders make a tackle against Holland this season.

Football

1st & Goal: 2023 Week 8 Preview

By Geoff Kimmerly
MHSAA.com senior editor

October 11, 2023

Only two regular-season games remain for the majority of Michigan’s high school football teams, but thousands of players and coaches will be striving this weekend to extend their time on the field this fall.

And it may take only one more winning performance to do so.

Just last weekend, 19 teams moved into the possible playoff field of 288 as one of the top 32 in 11-player divisions or 16 in 8-player divisions based on playoff-point average.

Among those 256 11-player teams – qualifiers if the regular season had ended after last weekend – Monroe St. Mary Catholic Central jumped 13 spots to No. 9 in Division 7, Oak Park moved up nine spots to No. 29 in Division 2 and Hastings jumped eight spots to No. 11 in Division 4, while several more hopefuls earned upward movement of seven or six positions. Overall, only the potential qualifier list in 8-player Division 2 remained unchanged from Week 6.

To keep an eye on those possibilities as results come in, load the Playoff Point Summary page at MHSAA.com.

Below are this week’s most intriguing matchups across the state, many still determining league champions and most factoring into which teams will continue to play after the regular season is done. All games are Friday unless noted.

Bay & Thumb

Davison (7-0) at Grand Blanc (5-2) - WATCH

This will be the first time since 2020 that these rivals will decide a league championship, with Grand Blanc the outright Saginaw Valley League Red title winner with a victory and Davison facing one more game against Lapeer next week but able to claim a share if it comes out on top this weekend. The Cardinals are 6-1 against the Bobcats – including two playoff wins – since they began playing in the same division of the SVL in 2018, and Davison won 49-14 and then 27-0 a year ago. After a five-point win over Division 2 powerhouse Warren De La Salle College in Week 1, Davison has prevailed in all of its games by at least two touchdowns. But the Bobcats’ defeats have come against a pair of ranked opponents, Grandville and East Lansing, who are a combined 11-3 – and Grand Blanc posted an impressive 44-26 win over Lapeer two weeks ago.

Keep an eye on these FRIDAY Ubly (7-0) at Cass City (6-1) - WATCH, North Branch (4-3) at Croswell-Lexington (6-1) - WATCH, Beaverton (5-2) at Gladwin (6-1), Lapeer (5-2) at Midland (4-3) - WATCH.

Greater Detroit

Detroit Cass Tech (5-2) vs. Detroit Martin Luther King (4-3) at Ford Field

The first meeting between these two Sept. 15 was an opportunity to see how rearranged lineups matched up with each other, and Cass Tech won 14-7. Now that those new players and other players in new places have nearly a full regular season behind them, this Detroit Public School League Blue championship game could settle into another titanic faceoff. Cass Tech hasn’t given up a point since King scored those seven a month ago, and King hasn’t given up more than six in a game since Cass put up those 14. Keep this in mind as well: In the four seasons Cass and King have met twice over the last decade, only last year – when the Technicians avenged a 28-23 loss with a 28-14 win four weeks later – has the same team not won both.

Keep an eye on these FRIDAY Allen Park (7-0) at Gibraltar Carlson (6-1) - WATCH, Mason (7-0) at Walled Lake Western (7-0) - WATCH, Southfield Arts & Technology (7-0) at West Bloomfield (5-2) - WATCH, Northville (7-0) at Novi (6-1) - WATCH.

Mid-Michigan

Portland (7-0) at Lansing Sexton (7-0) - WATCH

Keep an eye on these FRIDAY Fowler (6-1) at Laingsburg (4-3) - WATCH, DeWitt (4-2) at Lansing Everett (4-3) - WATCH, Midland Dow (4-3) at Mount Pleasant (6-1). SATURDAY Fenton (6-1) at Corunna (7-0) - WATCH.

Northern Lower Peninsula

Frankfort (6-1) at East Jordan (6-1) - WATCH

This league championship matchup has seemed destined for a while, with only a pair of nonleague detours keeping these teams from perfection heading into this weekend, and this will be the second time in three seasons these two will meet to decide a title winner. East Jordan’s last three seasons together have amounted to the program’s best string of success in two decades, and only two six-point losses – including one to Frankfort – kept the Red Devils’ from repeating as the Northern Michigan Football Conference Legends champion last season. Their only loss this fall was to NMFC Leaders champ Charlevoix. Frankfort is coming off a nonleague loss to another likely Division 8 contender in Fowler, but will try to bounce back to clinch its first league title since 2016. After falling in the title matchup to East Jordan 22-18 in 2021, the Panthers also finished league runner-up last fall.

Keep an eye on these FRIDAY Jackson Lumen Christi (7-0) at Gaylord (7-0) - WATCH, Evart (5-2) at Houghton Lake (4-3) - WATCH, Benzie Central (4-3) at Maple City Glen Lake (4-3) - WATCH. SATURDAY Marquette (4-2) at Cadillac (4-3) - WATCH.

Southeast & Border

Dundee (4-3) at Hudson (7-0) - WATCH

Hudson can meet Clinton next week for a winner-take-all in the Lenawee County Athletic Association, but Dundee definitely can switch things up as well with success tonight. Although the Tigers have won their last three meetings with the Vikings, Dundee also is pushing for a third-straight playoff appearance and already has scored more points this fall than they did over 11 games in 2021 and 10 games last season. The Vikings' offense will get its toughest test, however, as Hudson has given up only 50 points this season and none since Week 5. Still, the Tigers must be sure to not look ahead to next week's opponent, as Clinton is the only team that has defeated Hudson in LCAA play over the last three seasons.

Keep an eye on these FRIDAY Michigan Center (5-2) at Manchester (6-1) - WATCH, Trenton (4-3) at Chelsea (6-1) - WATCH, Belding (6-1) at Jackson (4-3) - WATCH, Milan (3-4) at Carleton Airport (6-1).

Southwest Corridor

Constantine (6-1) at South Haven (5-2) - WATCH

Only a few seasons ago, South Haven ended a 29-game losing streak, and just last season the Rams finished 2-7. This weekend they’ll play for a share of the Southwestern Athletic Conference Lakeshore championship, entering this matchup off three league wins all by at least 28 points. Of course, Constantine is a major obstacle standing in the way. The Falcons’ three league wins are all by 20 or more points, and they’ve won 19 straight Lakeshore games going back to 2019 – when they still shared the league championship. South Haven will have a chance to put into practice lessons learned in losses to tough opponents – Lawton is a likely Division 7 contender and Ada Forest Hills Eastern is strong in Division 4 – and Constantine bounced back from its lone loss to Benton Harbor to defeat Lawton the following week in starting a five-game winning streak.

Keep an eye on these FRIDAY Portage Northern (6-1) at Stevensville Lakeshore (5-2) - WATCH, Kalamazoo United (4-3) at Allegan (4-3) - WATCH, Ottawa Lake Whiteford (7-0) at Union City (6-1) - WATCH, Dowagiac (4-3) at Buchanan (4-3) - WATCH.

Upper Peninsula

Menominee (6-1) at Kingsford (6-1) - WATCH

The winner of this game will claim a Western Peninsula Athletic Conference Copper championship – either shared or outright – while the loser will finish either tied for second or solo in third, depending on what a third co-leader, Negaunee, does at Houghton this weekend. Kingsford’s only defeat this fall was 13-12 to the Miners in Week 4, and Menominee is hoping to rebound quickly after falling to Negaunee 47-20 last week. The Flivvers and Maroons have played memorable matchups the last two seasons, Kingsford winning 34-27 in 2021 and Menominee avenging 42-41 to close the 2022 regular season. Kingsford still has given up only 25 points this fall, with five shutouts, and Menominee has four shutouts and had given up only 32 points before last week.

Keep an eye on these FRIDAY Manistique (4-3) at Bark River-Harris (4-3) - WATCH, Gladstone (5-2) at Calumet (3-4) - WATCH, Petoskey (4-3) at Sault Ste. Marie (5-2) - WATCH, Negaunee (6-1) at Houghton (2-5) - WATCH.

West Michigan

Rockford (7-0) at Grandville (6-1)

Rockford has won 24 straight Ottawa-Kent Conference Red games, but this won’t be the first time the Rams and Grandville have squared off for the league title – in fact, it will be the fourth time over the last 10 years, and Rockford still won the Red championship in 2019 despite the Bulldogs handing them their most recent league loss that fall. Grandville started this season playing back-to-back games against the teams vying tonight for the Saginaw Valley League Red title, defeating Grand Blanc and falling to Davison, and the Bulldogs also have earned close yet impressive wins over Hudsonville and last week Caledonia. Rockford followed its opening 20 and 23-point wins over Muskegon and Mona Shores, respectively, with more of the same in league play – and hasn’t played a single-digit regular-season game since Week 2 of last fall.

Keep an eye on these FRIDAY Grand Rapids South Christian (6-1) at Grand Rapids Catholic Central (6-1) - WATCH, East Grand Rapids (6-1) at Byron Center (6-1), Lawton (6-1) at Saugatuck (7-0) - WATCH, Zeeland West (6-1) at Muskegon Mona Shores (5-2).

8-Player

Pittsford (7-0) at Adrian Lenawee Christian (7-0) - WATCH

The winner takes all in the Southern Central Athletic Association East. The familiarity between these two goes back more than a decade, and with Lenawee No. 1 and Pittsford tied at No. 3 on the Division 2 playoff-points average list, this could be just the first round this season. Pittsford, not surprisingly, has found itself back in a championship mix; the Wildcats were among the state’s top small-school 11-player programs for decades before making the switch to 8-player last fall. That first run ended at 5-4 and the Wildcats just missing the playoffs, but they’ve found their stride this fall, especially on defense where they gave up a high of 16 points in the season opener and no more than eight in a game since. Lenawee Christian brings the challenge of an offense that scores 57 ppg and put 73 up against Mendon two weeks ago and 56 on Pittsford in their 2022 meeting.

Keep an eye on these FRIDAY Marion (6-0) at Brethren (5-2) - WATCH, Pickford (7-0) at Newberry (6-1), Rogers City (4-3) at Alcona (6-1) - WATCH, Mayville (5-2) at Kingston (6-1) - WATCH.

Second Half’s weekly “1^st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and X (Twitter) @mistudentaid.

PHOTO A pair of Muskegon defenders make a tackle against Holland this season. (Photo by Tim Reilly.)