Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Playoff Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 26, 2023
Part of the enchantment of high school sports is the relatively small window athletes receive to play them. Most get four seasons – and most football players just two on the varsity team under the frequently and fondly-referenced “Friday night lights.”
That enchantment makes it impossible to undersell the anticipation as another MHSAA Football Playoffs – the 49th – begin tonight.
It will be the first playoffs for thousands of players and the start of the last playoffs for thousands more as 11-Player District Semifinals and 8-Player Regional Semifinals kick off with 128 games, and 16 more Saturday.
The mini heat wave finishing its run through Michigan is another reason to check out a first-round game in person. But if you’re not heading out, you still can watch nearly all of them – as of Thursday evening, 122 of this weekend’s 144 playoff games will be broadcast live on MHSAA.tv, viewable with subscription. Keep up with scores as well and Round 2 matchups as they’re determined on the Football Playoff Scoreboard.
Here are just a handful of the intriguing matchups as this postseason gets underway. Games are Friday unless noted.
11-Player Division 1
Rochester Adams (6-3) at West Bloomfield (7-2) - WATCH
These two rank among the most successful playoff teams in the state over the last three seasons, with West Bloomfield a combined 8-2 in the postseason with a Division 1 championship in 2020, and Adams a combined 7-2 (not counting a COVID-related forfeit in 2020) with a runner-up finish in 2021 after the Highlanders defeated the Lakers 14-13 in a Regional Final during that run. This fall West Bloomfield was third and Adams fourth in the Oakland Activities Association Red, thanks in part to the Lakers' 36-32 win in their Week 5 meeting. West Bloomfield also handed Southfield Arts & Technology its only defeat, 31-20 in Week 8.
Keep an eye on these FRIDAY Detroit Catholic Central (7-2) at Novi (7-2) - WATCH, St. Clair Shores Lakeview (7-2) at Macomb Dakota (7-2) - WATCH, Detroit Cass Tech (6-3) at Westland John Glenn (7-2) - WATCH.
11-Player Division 2
Muskegon Reeths-Puffer (7-2) at Muskegon Mona Shores (6-3) - WATCH
This is also a rematch, as Mona Shores opened the Ottawa-Kent Conference Green schedule with a 28-10 win over Reeths-Puffer – and in fact, the Rockets are seeking their first win over Shores since 2016. But this also has been Reeths-Puffer’s winningest season since 2013, and they enter this opener coming off impressive back-to-back victories over Zeeland East 35-21 and Zeeland West 14-12, the latter avenging a 2022 defeat. Shores also defeated West, 14-6 two weeks ago, but was edged by East 21-20 in the regular-season finale.
Keep an eye on these FRIDAY Portage Northern (8-1) at Caledonia (7-2) - WATCH, Birmingham Groves (6-3) at Birmingham Seaholm (8-1) - WATCH, Dexter (6-3) at Allen Park (8-1) - WATCH.
11-Player Division 3
Zeeland East (6-3) at Zeeland West (6-3) - WATCH
Zeeland West has won its last six meetings with its neighbor, including once in the playoffs, since East swept a pair in 2018. The Dux claimed this season’s first matchup 36-13. But that shouldn’t be an indication a repeat is a sure thing. As noted above, East is coming off a one-point win over Mona Shores – avenging a 42-7 loss from a year ago and breaking a two-game losing streak to the Sailors since they rejoined the same league in 2020. West meanwhile has lost three straight games, but those beg for context as well – those defeats came to Muskegon High, Mona Shores and Reeths-Puffer, and all by eight points or fewer. Muskegon is the only team to score more than 14 points on the Dux, and the Big Reds put up just 22 in their six-point Week 7 win.
Keep an eye on these FRIDAY Battle Creek Harper Creek (6-3) at Parma Western (8-1), Fenton (6-3) at DeWitt (6-2) - WATCH, Detroit Martin Luther King (4-5) at Port Huron (7-2) - WATCH.
11-Player Division 4
Lansing Sexton (8-1) at Portland (9-0)
This is a rematch of the Week 8 decider for the Capital Area Activities Conference White title, and Portland’s 41-0 win over then-undefeated Sexton further emphasized the mightiness of the Raiders’ defense this year – they’ve given up just 47 points and also shut out Berrien Springs last week. Portland is up to No. 3 in the final coaches poll and enters having won District titles in Division 5 the last two seasons (and its Regional two years ago) and with a combined 29-5 record going back to the start of 2021. But Sexton, enjoying its best season since 2017, is ranked No. 10 and certainly has the ability to flip things if it can build up some success on offense and keep Portland’s off the field.
Keep an eye on these FRIDAY Big Rapids (8-1) at Spring Lake (7-2), Wayland (6-3) at Grand Rapids South Christian (6-3) - WATCH, Croswell-Lexington (7-2) at Harper Woods (6-3).
11-Player Division 5
Gladwin (7-2) at Ogemaw Heights (8-1) - WATCH
The only loss of Ogemaw Heights’ most successful regular season since 2009 came in the opener on the road at reigning Division 5 champion Gladwin, 42-28. The Falcons get the Flying Gs at home this time, and have given up just under 10 points per game on average since that defeat. Ogemaw Heights has downed five playoff teams over those eight games including previously-undefeated Almont 21-7 last week. About 40 miles southeast, Gladwin impressively ran its Jack Pine Conference winning streak to 19 games and three straight championships, and those defeats came last week to Frankenmuth and Week 7 to Pontiac Notre Dame Prep – which are 16-1 between them.
Keep an eye on these FRIDAY Berrien Springs (5-3) at South Haven (6-3) - WATCH, Flint Hamady (8-0) at Corunna (9-0) - WATCH, Detroit Denby (8-1) at Detroit Southeastern (6-3).
11-Player Division 6
Detroit Old Redford (8-1) at Detroit Edison (6-3), Saturday
Old Redford has built its most successful regular season, and the climb has been stunning. The Ravens didn’t play a game in 2020 or 2021, then went 4-5 last year before doubling their victories this fall – with their only loss in the season opener to playoff team Dearborn Heights Robichaud. Old Redford won the Charter School Conference Silver but should get one of its toughest challenges in Edison, which spent more than a month in the coaches poll top 10 and reached No. 6 on the list on the way to earning six wins for the third time in four seasons and after going just 2-7 a year ago. Edison tied for second in the Charter School Conference Gold behind undefeated Warren Michigan Collegiate.
Keep an eye on these FRIDAY Kent City (7-2) 39.000 at Hart (8-1) - WATCH, Lake City (6-3) at Manistee (7-2) - WATCH, Buchanan (6-3) at Kalamazoo United (5-4).
11-Player Division 7
Traverse City St. Francis (4-4) at Charlevoix (8-1) - WATCH
This is another fascinating rematch. These two didn’t play in the same league this fall, but they did open against each other with St. Francis winning 41-40 while filling in almost an entirely new starting lineup. The Gladiators were coming off finishing Division 7 runner-up a year ago and had to navigate six more eventual playoff qualifiers – but reached the postseason again, and now a large group of new contributors at the start of the year have a season of experience against strong competition. Charlevoix bounced back and didn’t lose again – or let anyone closer than 13 points on the way to winning a league title and reaching eight wins for the fourth-straight season.
Keep an eye on these FRIDAY Schoolcraft (7-2) at Lawton (8-1) - WATCH, Sandusky (6-3) at Cass City (7-2) - WATCH, Manchester (7-2) at Napoleon (8-1).
11-Player Division 8
Fowler (8-1) at Ithaca (9-0) - WATCH
The Division 8 bracket is loaded. Six teams are undefeated and five more have lost only once, and this game matches one from each group. Ithaca is playing in Division 8 for the first time and brings a streak of 15 straight league championships, Division 7 District titles two of the last three seasons and a current team that is outscoring its opponents on average 50-5 with shutouts in five of its last six games. But Fowler has seen this caliber of competition. The Eagles’ lone loss was 27-14 to Division 7 contender Pewamo-Westphalia in Week 6, and the Pirates are the only team to score on Fowler since Sept. 1. The Eagles have given up only 53 points this season with six shutouts, and five of those shutouts were of playoff teams including Frankfort, Laingsburg and McBain since the P-W loss.
Keep an eye on these FRIDAY Hudson (7-2) at Addison (9-0) - WATCH, Frankfort (7-2) at Beal City (8-1) - WATCH, Mount Clemens (5-4) at Riverview Gabriel Richard (5-4) - WATCH.
8-Player Division 1
Mendon (7-2) at Gobles (7-2) - WATCH
Gobles made the switch to 8-player in 2021 and has strung together two straight seven-win seasons, with this fall’s coming against a schedule featuring five teams with winning records. Mendon wasn’t on this year’s slate after a league change, but they’ll meet again after the Hornets won their matchup a year ago 36-6. Gobles has scored 53 points in all of its wins and has its 2022 points total by more than 100. Mendon, last season’s Division 2 runner-up, remains similarly able to match points with most and lost only to still-undefeated Climax-Scotts and Adrian Lenawee Christian.
Keep an eye on these FRIDAY Alcona (8-1) at Indian River Inland Lakes (8-1) - WATCH, Newberry (7-2) at Norway (7-2) - WATCH. SATURDAY Carson City-Crystal (8-1) at Brown City (9-0) - WATCH.
8-Player Division 2
Crystal Falls Forest Park (7-2) at Lake Linden-Hubbell (6-3), Saturday - WATCH
For more than a decade, this was a notable regular-season finale in the 11-player Great Western Conference, with these two meeting again in the playoffs six times between 2004-15. Forest Park switched to 8-player in 2016, Lake Linden-Hubbell in 2020, and this is the third season in a row they’ll meet in the regular season and playoffs. Forest Park won the Week 6 matchup this fall 36-28, but also won last year’s regular-season matchup 22-14 before the Lakes flipped things in the Regional Semifinal 44-12.
Keep an eye on these FRIDAY Bay City All Saints (7-2) at Marion (8-0) - WATCH. SATURDAY Au Gres-Sims (7-2) at Mount Pleasant Sacred Heart (8-1) - WATCH, Powers North Central (7-2) at Posen (8-0).
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PHOTO DeWitt's Elliott Larner (3) unloads a pass during a Week 9 win over Lansing Waverly. (Photo by TCP-Photography.)