Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Chesaning Turnaround Ahead of Schedule with League Title, Playoff Return
By
Paul Costanzo
Special for MHSAA.com
October 25, 2023
Brayden Florian knew this was coming eventually.
The Chesaning junior running back and middle linebacker was sure the coaching staff and players were in place for a program turnaround.
But this fast?
“No,” Florian said matter-of-factly. “I definitely saw the progress, and we had gotten better and better since my freshman year. We just kept getting better. I didn’t expect it to happen this fast.”
Chesaning is 8-1 in its second year under head coach Matthew Walter, won the Mid-Michigan Activities Conference for the first time, and – not counting the 2020 COVID season when every team was added to the playoffs – qualified for the postseason for the first time since 2007, playing host to Central Montcalm on Friday.
It’s the best regular season for the program since 2001, the year Chesaning won its second MHSAA Finals title in four years.
You can forgive Florian for not expecting this to happen this quickly. Even his coach had a more long-term plan in place.
“When I took over, my plan was more to build the program than just wins and losses,” Walter said. “Numbers were dwindling. I felt like the community was not happy. I know that winning solves a lot of problems, but when I came in I wanted to make sure I built a program from the bottom up. We brought back (youth) tackle football. We have (youth) flag in the fall and spring. That’s kind of where you have to start. Once you do that, you have people buy in up higher and higher into middle school, then high school. I didn’t expect it to be this quick. I kind of had like a five or six-year plan, just trying to generate some excitement.”
It didn’t take long, however, to realize that maybe his timeline wasn’t accelerated enough.
In Year 1, Chesaning went 5-4, its first winning record since 2014. And while some of the losses were lopsided, Walter said people both in and out of the program noticed that things were looking up.
So, heading into this season, there was complete buy-in all around. And while Walter had been laying a foundation for future success, his 5-6 year plan was becoming a 2-year one.
“We have a great group of kids right now,” he said. “They work really hard, and they bought in right away.”
Chesaning players were so bought in, that not even a Week 1 loss to Bath could deter them. In fact, when Walter was cleaning up in the locker room following the game, he found that his team had left him – and themselves – a note on the whiteboard.
“It said, ‘The 1998 team started 0-1,’” Walter said. “I was like, ‘Wow, they know that?’”
The 1998 team won Chesaning’s first Finals title, rattling off 12 straight wins after dropping its opener against then arch-rival Millington.
Like this year’s version of Chesaning, the 1998 team had much of its production come from a stellar junior class. Walter said he’s also been told of the extreme competitiveness of that team, something he sees while watching his current players not only on the field, but when they’re in practice, or even coaching youth flag football against one another.
While Walter wants his team to create its own identity, the comparisons certainly aren’t a bad thing.
“We talk about it – about our history and how much history we’ve made and our team has made,” senior receiver and defensive end Keighan Stoddard said. “It’s a really big inspiration, honestly.”
Wherever the inspiration came from, it worked. After the loss against Bath, Chesaning rattled off eight straight wins with an average margin of victory of 24.8 points per game.
Chesaning knocked off rivals New Lothrop and Montrose – both on the road – for the first time since 2005.
Those wins came behind a dynamic run game, led by Florian. He finished the regular season with 1,689 yards and 17 touchdowns on the ground. He did so behind linemen Seth Schlicht, Braden Burtch, Ben Fowler, Braydn Wendling, and John Talbot. Only Fowler is a senior.
Junior quarterback Max Volk threw just 100 passes on the year, but he accumulated 801 yards and 14 TDs. Florian caught five of those touchdowns, as did 6-foot-6 senior wideout Mason Struck. Stoddard, an all-state selection at receiver a year ago, is also an option and has a pair of touchdown grabs. But his focus has been shifted more toward defensive end, a new position in which he’s flourished with 58 tackles, 12 for loss, and six sacks.
“Anything to help my teammates,” he said. “Anything to help the team out, I’ll do anything. As long as we get that win, it doesn’t matter.”
With 2023 giving off feelings of 1998 and 2001, the Friday night atmosphere from those days has also come back to Chesaning.
It’s been evident on game nights, and even during the playoff selection show, when a team trip to the Riverfront Bar and Grill turned into a community event.
“I told the families that we were going to (be there) at 5, and at 6 they were more than welcome to come down and join us,” Walter said. “By 5:30, that place was packed. There were no spots; it was standing room only.”
So when Chesaning hosts a playoff game Friday night for the first time since 2001, the anticipation is an atmosphere not seen since.
“It’s the first playoff game in a long time, and one we actually earned,” Florian said. “I think it’s going to be a big-time atmosphere.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Chesaning’s Mason Struck (27) goes high to get his hands on the ball in the end zone during his team’s win over Durand. (Middle) Ben Fowler (63) prepares to lead his team onto the field. (Below) Brayden Florian (11) gets to the edge against Ovid-Elsie. (Photos courtesy of the Chesaning football program.)