Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Chance Paying Off Big for Sturgis Again
By
Wes Morgan
Special for MHSAA.com
September 30, 2020
The entirety of 2020 thus far has been a matter of conjecture. Trying to predict anything with any degree of certainty – including the sporting world – has proved to be a worthless expenditure of time.
That the Sturgis High School varsity football team would have as many victories in the first two weeks of the season as it had in the previous two years certainly wouldn’t have been the most absurd thought for Trojans fans. But based on recent history, it surely didn’t seem like the most likely scenario.
And it wasn’t the kind of lofty expectation anyone wanted to throw on the back of first-year head coach Chance Stewart, who was hired June 4.
The 2-0 start is the first for Sturgis since 2003. The 25-21 win over rival Three Rivers to start the year broke a seven-game losing streak for the Trojans, who finished 4-23 over the last three years.
Toss in the fact that the season itself almost didn’t materialize due to COVID-19 restrictions in the state, and that like every other program in Michigan, Sturgis will participate in the playoffs following an abbreviated regular season – and there’s a much louder buzz around town these days.
It will be only the Trojans’ third postseason appearance since Stewart’s final prep game at quarterback in Orange and Black in 2013 — a 16-0 Pre-District loss at St. Joseph. He went on to a brief stint at Western Michigan University and a phenomenal career at Hillsdale College, which yielded a G-MAC Player of the Year award, a single-season school and league record of 3,588 passing yards en route to a conference championship in 2018 and finishing with a school-record 10,064 passing yards. Stewart also recorded 73 career touchdowns in his 41 games played for the Chargers.
At just 24 years old, he’s not that far removed from the young men he’s now charged with overseeing at Sturgis. And in such bizarre times with protocols no one could have imagined just a year ago, Stewart is obviously pleased with how September unfolded.
“These kids are playing extremely hard right now,” Stewart said following the team’s 36-6 win over Allegan this past weekend. “The effort has been outrageously great for us the last two weeks. Finally getting the opportunity to come back after football was taken away from them, the effort was one thing we were hoping we wouldn’t have to worry about. And we didn’t have to. They came out ready to get after it.”
A total of 15 seniors are on the squad this year, but the roster changes weekly as Stewart has given junior varsity players an opportunity to play their way into Friday night spots with the new five-quarter rule instituted by the Michigan High School Athletic Association. Still, it’s the veteran group that mostly has fueled Sturgis so far.
“We have a great senior class here that’s leading the way for the rest of the guys, saying this is how things are going to be done now,” Stewart said. “That senior class really wants to go out on top and they really set the tone the first two weeks.”
Captains Rylee Cain (tight end/linebacker) and Brady Webb (quarterback, linebacker) were selected by their peers, and their production on the field has been solid. Webb threw for 81 yards and two touchdowns in the opener against the Wildcats. Defensively, Webb has logged 11.5 tackles (four for loss), and Cain has 13 tackles (four for loss) and an interception through the first two weeks, which included limited time on the field as the Trojans downed Allegan 36-6. Webb’s 28-yard hookup with Xander Cosby was a game-winner with 43 seconds remaining against Three Rivers.
Stewart also pointed out the crucial play of senior Julian Alldridge, a right guard who will begin lining up at right tackle, and Jaden Bodi, who prepared in camp to play receiver and linebacker but was moved to right guard and defensive end.
“Alldridge has done a phenomenal job so far with helping out,” Stewart said. “From three weeks ago to now, (Bodi) is in two new positions with no questions asked. He just wants to do whatever he can to help the football team.”
Following Jimmy Lamb’s resignation from the head coaching position last year to focus on his new duties in an administrative role in the district, Sturgis athletics director Mark Adams believed Stewart, despite being green behind the ears, had enough experience on the field and the leadership skills to take over.
“That’s something you really need if you’re going to be a good coach,” Adams said. “When my son was growing up, Chance had his own football league at his house and teams from around (St. Joseph County) would come to it. He’s just that kind of guy. He’s organized, he’s imaginative, and talking to him in his interview about his X’s and O’s, I learned a lot of football from him then. He’s young and energetic and has a lot of great ideas, not just for football, but for the community and other things.”
Stewart always hoped to get an opportunity like this, he just didn’t expect it to come so quickly.
“It was special (playing quarterback here),” he said. “It’s special because my dad got to do it back in the 80s. Playing out here, wearing the Sturgis jersey has been really special to us.
Bigger than that, I think was just what the program was able to do for me to help me grow from just a 14-year-old scrawny kid into the person I am now. It’s because of those relationships I created out here. I was lucky enough to play for two coaches that really cared about their players in Coach (Bill) Keim and Coach Lamb — two guys to this day I still look up to. Now I get to give back in that same role that those guys were able to help me.”
Wes Morgan has reported for the Kalamazoo Gazette, ESPN and ESPNChicago.com, 247Sports and Blue & Gold Illustrated over the last 12 years and is the publisher of JoeInsider.com. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS: (Top) A Sturgis ball carrier follows his blocks in Allegan territory during Friday’s win. (Middle) Chance Stewart has returned home to coach the high school program for which he starred at quarterback less than a decade ago. (Top photo by Scott Rains; middle by Wes Morgan.)