Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Ratings, Polls & Birth of State's 'Top Ten'

September 30, 2020

By Ron Pesch
Special for Second Half

By December, with the annual announcement of Michigan’s All-State football team, the intense pressure of the 1951 season had disappeared for two of the state’s finest high school coaches.

The football season had started with an exceptional honor for Muskegon’s Harry Potter, one of the mentors.

“Six leading Michigan school-boy coaches, representing separate geographical areas of the state, again will write daily stories for Free Press readers heralding the outstanding All State candidates from week to week,” noted prep sportswriter Hal Schram.

Potter worked with Joe Rosbeck of Hamtramck, Bob Waldorf from Battle Creek Central, Willard Anderson of Stambaugh, Herb Korf of Saginaw High School and Hiram Becker of Cadillac High on the board.

“At the close of the 1951 campaign these six veterans in Michigan’s prep coaching ranks will be brought to Detroit by the Free Press to select Michigan’s official All-State team.” It was the third straight season the Detroit paper had done such.

Potter had joined the Muskegon staff as reserve coach in 1927, serving as an assistant to head varsity coach C. Leo Redmond. In 1947, when the successful Redmond resigned to take a position as a principal within the district, Potter took charge of the varsity.

Ted Sowle could relate to the pressure no doubt felt by Potter. Schram, the Free Press’ high school sports editor, had really started his full-court press on prep coverage in 1949. For a nickel daily, readers could keep tabs on the state’s top teams and players. The head coach at Grand Rapids Catholic Central had been honored in 1950 to occupy one of those half-dozen cherished seats on the Free Press All-State board. Sowle (who had also replaced a successful and cherished coach in Edward Killoran at Catholic) joined a panel that featured well over 100 years of coaching experience, including future University of Nebraska coaching legend Bob Devaney, then guiding Alpena High School, and Howard Auer, who had led Flint Central since 1939. Bill Kelly, Saginaw Arthur Hill’s mentor, with 19 seasons, and Oscar E. ‘Okie’ Johnson of Muskegon Heights – Michigan’s Dean of Coaches with 24 campaigns under his belt – were among the six that sat on Schram’s first All-State board.

All of the state’s high school gridiron coaches could assist the panel representatives by mail weekly, with material for their columns. “Postcards, addressed to their Board representative, are in the hands of all state schoolboy coaches for the ‘feeding’ process,” stated Schram explaining the procedure to readers. At season’s end, having received ballots from those coaches, game officials and sports reporters, the board named the Free Press’ All-State squad.

During the 1951 season, the six board members penned 42 by-lined stories for the paper. Potter’s updates appeared on Fridays in the Free Press.

On Friday, November 30th, five of the six All-State Board members gathered at Detroit’s Hotel Shelby, then spent seven hours on Saturday compiling, correlating, then distilling down “recommendations of more than 400 other Michigan coaches… which climaxed a season long search.” Herb Korf of Saginaw, “confined to his bed with the flu” had been unable to attend. His choices and material, however, had been sent to Detroit to be weighed with the others.”

Because of the method of involvement, Schram referred to the Detroit Free Press All-State squad as “Michigan’s OFFICIAL All-State” team. Released on Wednesday, December 5th after masterful pomp and circumstance by the advertising staff of the Detroit paper over the weeks previous, the 1951 team, like several before it, featured the names of nearly 400 prep players. The first, second and third teams each included 11 names that came from, but were not limited to, schools with the largest enrollment, labeled Class A in Michigan. An additional 22 players, 11 each from Class B and Class C enrollment-sized schools, were also accorded top honors. Finally, more than 300 other players were recognized on the extensive honorable mention list by the paper.

As challenging and rewarding as the work had been to Potter, it was not what had brought the majority of stress to the coach during the 1951 season.

Rivals

Located 40 miles apart, the cities of Muskegon and Grand Rapids had been longtime rivals, economically and athletically, since the turn of the century. The Big Reds had faced Catholic Central on the gridiron off and on since 1918. The teams had met to uncap the season in both 1949 and 1950. The Cougars had won both games, but Muskegon still led the 10-game series between the schools with seven wins against three defeats. With the end of their home-and-home contract, they would not play each other in 1951. Grand Rapids Press sportswriter Lendy Davis wrote the Big Reds were dodging Catholic, expected to be a strong squad.

So, it was a bit of a surprise when Potter and Sowle, rivals on the gridiron, united over issue with another aspect of the newspaper industry’s battle for readers – the weekly rating of high school football teams to identify a state champion.

Almost from the day football became a sport in Michigan, the battle for supremacy – local, state or national – has been part of the game. Claims on Michigan’s state prep title date back to at least 1894. Today, the Michigan High School Athletic Association awards 10 gridiron championship trophies – eight across Divisions in 11-player football and two across Divisions in 8-player football – via a structured playoff. However, the MHSAA’s first postseason football tournament didn’t arrive until 1975. That season, the Association awarded championships in four enrollment groupings – Class A, B, C and D.

Postseason basketball tournaments sponsored by the Association and its predecessors had produced annual champions in Michigan dating back to at least 1918. State Track and Field meets had named champions even before that time. But in football, operating without a postseason since its start before the turn of the 20th century, naming champions was left in the hands of the media and the schools prior to 1975. Without structured head-to-head competition to sort the results of the state’s nine-game season, titles were based on observation, opinion, guesswork or proclamation. Hence the term ‘mythical’ is applied to state titles proclaimed prior to 1975 in the Great Lakes State.

Rankings and the evolution of the 'Top Ten'

Initiated by a suggestion from Charles Sumner ‘Cy’ Sherman, a Lincoln, Nebraska sportswriter, The Associated Press (AP) launched college football’s Top Ten weekly rankings in 1936 with a national poll of a hundred sportswriters. In 1943, in the final weeks of the season, Watson Spoelstra of the AP in Michigan used late-season lists to relay the win-loss marks of the state’s undefeated and once defeated high school football teams with the largest enrollment numbers. Those lists were sorted, first by victories, then by points scored. (‘Waddy’ Spoelstra would later become a sportswriter for the Detroit News, a correspondent for The Sporting News and the founder of the Baseball Chapel, an international ministry responsible for the appointment of team chapel leaders, recognized by Major League Baseball.)

The Detroit Free Press writer Truman Stacey can be credited with the creation of Michigan’s weekly poll, starting with his arrival in Detroit in 1944. He brought the idea with him from his previous job as a sportswriter in Oklahoma. In 1943 at the Daily Oklahoman, published in Oklahoma City, Stacey’s byline regularly appeared with the ranking of the Sooner State’s “Top Ten” high school football teams. The concept, at least in Oklahoma, was initiated by his predecessor, sports editor Arthur Edson, in 1941. (Edson started at the Oklahoman in 1936, and later would become a longtime newsman for the Washington D.C. bureau of The Associated Press, and political writer for U.S. News and World Report).

In Michigan, Stacey’s “ratings proved so popular that both news services and other newspapers picked them up later,” wrote Schram at the dawn of the MHSAA Playoffs in 1975. “After all, a good thing is a good thing, even if someone else thinks of it first.”

Within weeks, Stacey quickly proved the impact and popularity of the polls with fans. His first top-ranked team was Jackson High School: “By reason of three decisive victories over strong foes, Jackson stands at the top of the list as the State’s finest football team.”

In Week 6, Jackson squared off with Muskegon, the state’s second-ranked team according to the rankings. In his weekly Tuesday column, Stacey relayed the result to readers in dramatic fashion:

“Jackson’s fancy Vikings, for five straight weeks the kingpins of high school football in Michigan, fell from their pinnacle this week as the list of the state’s top ten teams underwent its most drastic revision.

“Muskegon, by virtue of the completeness of its 19-0 victory over the former leaders, fell heir to Jackson’s scepter as the state’s schoolboy ruler.

“The two leaders clashed for the top in a game that created so much excitement in Muskegon Friday night the school officials were forced to close the gates of the stadium 15 minutes before the kickoff, after 10,000 fans had jammed their way inside.”

Blueprint for the future

The theatrics and playfulness that inspires chroniclers of the weekly polls today was present in 1944.

Muskegon stayed at the top of Stacey’s list as the year rolled on, with Grand Rapids South and Saginaw nipping at its heels.

With two games left to play in the season, Stacey’s column in the Friday paper leading up to Week 8’s games focused on a call he had received from Federal Judge Frank Picard. A Saginaw High and University of Michigan alum and devout Trojans football fan, Picard was questioning the writer’s smarts as the season headed for a conclusion.

“Fierce blue sparks darted from the telephone when I listened to him speaking in what, for want of a better description, I shall call his six-gun voice,” Stacey wrote.

“’I see you haven’t yet learned that crime does not pay, Stacey,’ he said. ‘You still have Muskegon up there in first place ahead of Saginaw, which is a mere third in your rankings …’”

Emphasizing that he felt the Trojans had played a stronger schedule, Picard asked, “By just what process of reasoning do you consider Muskegon a better team than Saginaw?’

…’Well, your honor, I just used my own judgement, and ---‘

“’I’d send a man to jail for less! You are a menace to American jurisprudence.”

Picard must have been annoyed when Stacey’s Week 8 poll arrived, showing Saginaw had slipped past Grand Rapids South for second place, but still trailed the Big Reds for the top spot. He must have been overjoyed when Stacey finally saw the light.

“The 1944 race to decide Michigan’s mythical state high school grid champion blazed to the tape in a photo finish. … It was one of the ironic quirks of the schedules that the three powers did not meet – a circumstance which caused many fans and coaches to bemoan the lack of a method of deciding a champion similar to that employed during the basketball season.

“By reason of a 13-6 decision over Arthur Hill in their final start on Thanksgiving Day, the Trojans of Coach Carl Nordberg won a narrow decision over Muskegon and South for the top spot among the state’s elect.

“The victory gave the Trojans their first perfect season since 1907, when another mythical state champion was produced.”

Incidentally, the quarterback of that 1907 Saginaw team was Frank Picard. A tie in a season-ending game with, ironically, Muskegon that year had allowed Saginaw to proclaim itself “mythical” state champion.

A good thing – or is it?

In late September 1945, Stacey announced he had accepted a position as public relations director for the University of Detroit. During his stay at the university, he earned his bachelor and master’s degrees.

Hal Schram, previously a prep writer for the Lansing State Journal, stepped into Stacey’s role on the Free Press sports staff. Over his 42-year career, he would expand and enhance what Stacey started and ultimately define the role of a beloved prep writer.

In 1945, Muskegon Heights unseated top-ranked Muskegon in the final week of the season to earn the Free Press title. The Big Reds, riding a 16-game win streak before the loss, had been Schram’s top-ranked team for the previous three weeks. The Tigers laid claim to the crown with a 7 to 6 triumph played out before 13,500 fans. Two Class B schools made Schram’s final top 10. (In the coming years, the top 10 lists would eventually expand to separate and rank all four enrollment classes in Michigan.)

In 1946, Lansing Sexton slipped past undefeated Muskegon Heights in the Week 9 poll for the Free Press championship. With the 1947 season, Schram and the Free Press publicized use of a statistical championship system to rank the state’s Class A teams and announced plans to award a 30-inch high trophy to symbolize the achievement of ending the season as the top-ranked football team. (A limited number of copies, describing the system, were available to those interested by sending a self-addressed stamped envelope to Schram at the Free Press). Flint Central emerged as titleholders with Port Huron finishing second. Despite running its consecutive win streak to 27, Muskegon Heights ended the season fifth in the Free Press final standings.

The Associated Press chose to jump into the fray of ranking teams in 1947 with a poll of Class A schools by the state’s sportswriters. George Maskin, prep writer at the Detroit Times, opted to rank teams too. They both named Flint Central as tops in the state, with Muskegon Heights ending the year in second. Port Huron landed in third place in the AP poll and fourth in the Times rankings.

While the Free Press and Times awarded the state’s No. 1 ranking to Grand Rapids Union in 1948, the AP did not rank squads, opting instead for a season-ending compilation of undefeated teams, supplied by “Dick Kishpaugh, Kalamazoo statistician and newsman.” When announcing its All-State squads in December, the AP did note that Union was “generally considered the No. 1 team in the state.”

Grand Rapids showcased its second-straight Free Press trophy as the Cougars of Catholic Central, led by Coach Sowle, grabbed the 1949 crown. The Cougars downed Muskegon, Muskegon Heights, Toledo Scott and Grand Rapids Union to start the season, never relinquishing their hold on the No. 1 spot in Schram’s Top Ten. The Times concurred.

In 1950, United Press International (UPI) entered the ratings game. At season’s end, the Free Press, the Times and UPI all awarded the mythical crown to Flint Northern. The Associated Press remained on the sidelines. However, when naming Northern’s backfield trio of Duncan MacDonald, Ellis Duckett and Leroy Bolden to its annual Class A All-State squad, the AP did indicate that the three backs were “the big reason why Flint Northern smashed its way to nine straight wins this season to make it a standout for honors as the state championship eleven.”

Madness

The Free Press, Detroit Times, Grand Rapids Press, AP, and UPI all took to rating statewide teams in 1951. According to Schram, a total of 69 Class A and B teams, “whose schedule sends their teams against at least three Class A opponents” were eligible for the Free Press trophy, now in its fifth year of presentation.

Sowle’s Grand Rapids Catholic Central Cougars immediately grabbed control of the top spot in the rankings. With the exception of the Free Press ratings, Muskegon quickly emerged as the second-ranked team in the polls.

With two weeks remaining on schedules, Muskegon and Catholic were tied for the top spot in the Associated Press poll. The Big Reds overtook Catholic Central for the top spot in the AP Top Ten in Week 8, following a 33-0 win over Southwestern Conference rival Kalamazoo Central. (AP sports editor for Michigan, Harry Stapler, had made a surprise visit to the press box at Muskegon to check out the action). That victory was also enough for the Big Reds to slip by Owosso for second place in the Free Press rankings. Earlier in the year, Birmingham (now Birmingham Seaholm), a Class B school playing a slate composed of primarily Class A competition, had a lock on No. 2 in Schram’s statistical championship system.

In their season-ending contest, hosted at Houseman Field in Grand Rapids, the Cougars squared off with twice-beaten Detroit Catholic Central. Muskegon would face crosstown rival Muskegon Heights in its finale. Catholic and Muskegon had met only one like opponent on the year – Holland. The Cougars downed the Dutchmen, 32-12 in Week 4. Muskegon overpowered Holland 48-0 in Week 5.

Ted Olewinski and Roman Zobro, a pair of breakaway backs, powered the GRCC attack. Led by senior quarterback Earl Morrall, who later played 21 seasons in the NFL, the Big Reds had scored 290 points on the year – tops in the state entering the game. According to Schram, both teams were favored by two touchdowns.

Only hours after their contests, both Coach Sowle and Coach Potter publicly criticized the football polls as putting too much pressure on teams and players and creating overemphasis on high school football.

Who won?

Both teams emerged victorious. The Free Press, United Press International and the Grand Rapids Press each named Grand Rapids Catholic as state champion. The Associated Press poll selected Muskegon in a tight vote of sportswriters.

“Man for man, perhaps, the Cougars might boast an edge on Muskegon,” said George Maskin of the Detroit Times. “But Muskegon’s ace quarterback, Earl Morrall … certainly balanced the books.” The teams finished the season as co-champions according to Maskin’s Times rankings.

“For the first time in my career – with a winning club – I was booed from the stands this season when I substituted at a point where we could have continued to score,” said Sowle, speaking out at a Knights of Columbus dinner honoring the Catholic Central team the day after the Cougars’ season-ending victory over the Shamrocks.

“My first string, gunning for state honors, begged me to keep them in the game … in order to win a decisive victory and enhance the state championship possibilities. They wanted to demonstrate their scoring potential for reasons created by the rating system.”

“When we piled up that big score Saturday night, we were battling the polls, and not Detroit.”

“Coach Ted Sowle of the G.R.C.C. kept his regulars in action until only 30 seconds remained in the game,” wrote Maskin, who made the trip to Grand Rapids for the game. “They had a hand in all eight Cougar scores.”

The Cougars defeated DCC 51-0 before a crowd of 6,100.

Heavy snow had been removed from the stands of Hackley Stadium by students and from the field by city plows in Muskegon in preparation for the Saturday game with the Heights. With temperatures in the 40s, the Big Reds downed the Tigers, 26-6, in front of 11,000 fans.

Potter said that during the season, “he had been open to criticism because he removed his regulars in several games and did not ‘pile it on’ to the last touchdown.”

“It has been like trying to hold in thoroughbred horses. The boys themselves feel the poll rivalry keenly and want to go all out.”

The comments received statewide coverage.

“Such blasts have been heard consistently in the college ranks this season,” stated a United Press article.

Schram fights back

Schram came out swinging at the criticism.

“In Michigan there are two generally-accepted state-wide high school rating systems,” stated the Detroit writer. “One is a ‘popularity poll’ in which voters are influenced, to some extent, by the size of scores. The other, conducted by the Free Press for seven seasons, award points for winning and tieing games. It takes into account the quality of opposition – but does not give a bonus for increasing the point spread.”

Potter emphasized to the Free Press he was against all ratings of high school teams. Sowle backtracked a bit in conversation with Schram, stating “his critical remarks were not directed at the Free Press system,” and agreed with the writer that the paper’s system was “the ‘fairest possible approach.’”

“We feel that this feature creates interest,” continued the journalist. “We think it’s a lot of harmless fun. Rating systems have been used in many states for the past 10 years and have proved very popular with readers, coaches and players alike. In the absence of an official high school playoff toward state championships, such as (those) in Texas, Oklahoma and other states, the Free Press believes a rating system is the best possible way for fans, players and coaches to evaluate teams.”

Schram concluded with a final statement.

“The Free Press system operates in such a fashion that it is free from any such charges. The Free Press will continue to rate high school teams in football and basketball.”

Battle Raged

“Proponents of the polls claimed they increased interest in high school athletics, raised the standard of play, brought in funds at the gate that helped support minor sports and were demanded by readers,” noted the AP as it weighed the issue. The AP also observed that others felt polls were a detriment to sportsmanship, created unnecessary rivalry between schools, encouraged teams to run up scores and curbed substitutions even though the game was in hand. Some felt that the polls encouraged betting.

Charles E. Forsythe, state director for the MHSAA, was asked for comment.

“We can’t do anything to stop the rating systems of course. We wouldn’t think of attempting to. But the association may decide whether or not to make a statement on its stand,” he said.

At the end of November, the MHSAA’s Representative Council unanimously did adopt a motion denouncing such polls. A spokesman for the Council said the only issue at stake in the voice vote was: “’Do the polls do any good?’ He said the discussion was brief, as no one spoke in favor of the polls.”

In June of 1952, the managing editors of Associated Press-affiliated newspapers responded. In a 12-11 decision, they voted to discontinue the weekly polls. The Free Press and Times, UPI and other organizations pushed on unabated.

Schram reminded readers that point spreads were not a factor in the Free Press system. The Associated Press returned to running Kishpaugh’s lists of undefeated squads. After three years away, they returned to posting weekly gridiron polls in the fall of 1955. There appears to have been little if any objection.

Since then, as sure as the leaves start to fall come football season, Michigan’s media outlets hype the coming prep season and rank the state’s prep teams.

Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS: (Top/4) Grand Rapids Catholic Central was celebrated as the 1949 "mythical state champion." (2) Muskegon football coach Harry Potter. (3) GRCC received the Detroit Free Press trophy as the top team in 1951. (4) GRCC coach Ted Sowle. (Photos gathered by Ron Pesch.)