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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: Week 7 in Review

October 12, 2020

By Geoff Kimmerly
Second Half editor

Yes, it’s true. We’re days from mid-October, with only two regular-season football games remaining, celebrating league champions and starting to look forward to the MHSAA Playoffs.

All of that has seemed to come on quickly this fall, but Week 7 provided us even more of what we’re used to enjoying every year.

In front of larger crowds at many stadiums, we watched the most unusual fall in a century continue to take shape – starting with a major southwestern matchup Thursday night and concluding Saturday with a few more indicators of what might be on the way as this season’s best contenders continue to rise.  

Bay & Thumb

HEADLINER Port Huron 20, Port Huron Northern 7 The Big Reds (4-0) added on to last year’s playoff-opener win over Northern by breaking a three-game regular-season losing streak versus the Huskies (2-1). In doing so, Port Huron clinched a share of the Macomb Area Conference Blue championship and can finish an outright run this week against winless Sterling Heights. Click for more from the Port Huron Times Herald.

Watch list North Branch 56, Richmond 7 This is two weeks straight for the Broncos (4-0), who have avenged both of their regular-season losses from last year and sit alone atop the Blue Water Area Conference standings.  

Remember this one Freeland 21, Saginaw Swan Valley 14 The Falcons (3-1) broke a four-game losing streak against the Vikings (2-2) and in doing so clinched a share of the Tri-Valley Conference Central title.

More shoutouts Reese 23, Elkton-Pigeon-Bay Port 20 The Rockets (1-3) made their first win count, upsetting Laker (3-1) and toppling it from a first-place tie in the Greater Thumb Conference West. Cass City 28, Unionville-Sebewaing 24 The Red Hawks, who don’t play Laker during this abbreviated season, were beneficiaries of that Reese upset and now sit atop the West together with only Bad Axe thanks also to this close win over USA (2-2).

Greater Detroit

HEADLINER Grosse Pointe South 21, Clinton Township Chippewa Valley 17 Joining one of the toughest leagues in the state hasn’t fazed newcomer Grosse Pointe South (3-1) this fall, as it showed against reigning champ Chippewa Valley (2-2). The Blue Devils find themselves tied with Macomb Dakota and Sterling Heights Stevenson for first place, and with Stevenson up next. Click for more from MLive-Detroit and see highlights below from State Champs Sports Network.

Watch list Clarkston 31, Lake Orion 7 The Wolves (4-0) continued their bounce back this fall by clinching a share of the Oakland Activities Association Red title while dealing the Dragons (2-1) their first defeat.

Remember this one Birmingham Seaholm 35, Birmingham Groves 28 Make that two in a row in this rivalry for Seaholm (3-1) after breaking a former seven-game losing streak to Groves (2-2) during last season’s playoffs.

More shoutouts Detroit Catholic Central 27, Orchard Lake St. Mary's 10 The Shamrocks (4-0) capped a perfect run through the Detroit Catholic League Central, holding their three league opponents to a combined 32 points. Rochester Hills Stoney Creek 23, Rochester Adams 10 The Cougars (4-0) defeated Adams (1-3) for the first time since 2014 and in doing so clinched a share of the OAA White championship.  

Mid-Michigan

HEADLINER Mason 42, Fowlerville 14 The Bulldogs (4-0) ran their regular-season winning streak to 15 and set up a Week 9 winner-takes-all with also-undefeated Williamston for the Capital Area Activities Conference Red championship. Mason put up its most points in a game this season and has now held its four opponents to a combined 43. Click for more from the Lansing State Journal.

Watch list Olivet 30, Lake Odessa Lakewood 6 The Eagles (4-0) extended their Greater Lansing Activities Conference winning streak to 18 while clinching a share of the league title – and with unbeaten Williamston up next for an intriguing nonleague matchup.

Remember this one DeWitt 43, Warren De La Salle Collegiate 3 The Panthers (4-0) already were off to another strong local start, but defeating the Pilots (1-3) on the road no doubt drew plenty of statewide eyes.  

More shoutouts Breckenridge 29, Carson City-Crystal 7 The Huskies (3-1) are 5-for-5 in the Mid-State Activities Conference, this win clinching their fifth title in five seasons playing in the league. Durand 20, Chesaning 14 The Railroaders (4-0) not only are off to their best start since 2016, but this was their first margin of victory smaller than 21 this fall.

Northern Lower Peninsula

HEADLINER Traverse City Central 57, Alpena 0 The Trojans (4-0) earned a share of a repeat championship in the Big North Conference, and how they’ve rumbled through league competition the last few years has been exceptional. Central has won 13 straight league games, going back nearly three full league seasons, and with the last 11 consecutive wins all by at least 24 points. Click for more from MI Sports Now.

Watch list Evart 34, Lake City 21 After opening 0-2, Evart (2-2) has won two weeks over opponents that last season outscored the Wildcats by a combined 64-12.

Remember this one Harbor Springs 57, Frankfort 22 The Rams (3-1) set themselves up to play Johannesburg-Lewiston in Week 9 for the Northern Michigan Football Conference Legacy title.

More shoutouts Oscoda 58, Blanchard Montabella 0 That the Owls are 4-0 isn’t super stunning coming off last year’s league title, but that they’ve yet to give up a point is impressive no matter the circumstances. East Jordan 48, Alcona 22 The Red Devils (3-1), counting the end of 2019, have won six of their last eight games.

Southeast & Border

HEADLINER Milan 24, New Boston Huron 7 A Week 5 loss to current leader Riverview has Milan (3-1) still trailing in the Huron League by a game with one to play. But the Big Reds hung on to a shared title hope by handing New Boston Huron (3-1) its first defeat. Click for more from the Monroe News.

Watch list Hillsdale 22, Brooklyn Columbia Central 21 Blissfield leads the Lenawee County Athletic Association, but Hillsdale (3-1) is tied with Week 9 opponent Clinton for second place as both hope for a Royals stumble.

Remember this one Michigan Center 36, Grass Lake 28 After two weeks off, Michigan Center (1-1) shook up the Cascades Conference standings, pulling Grass Lake (3-1) out of a tie for first place.

More shoutouts Adrian Madison 39, Morenci 22 The Trojans’ next two opponents are a combined 1-7, and if Madison gets to 5-1 it would guarantee its winningest season since 2009. Erie Mason 52, Britton Deerfield 12 The Eagles (4-0) won to set up a Tri-County Conference title match for this week with also-undefeated Sand Creek.

Southwest Corridor

HEADLINER Centreville 36, Mendon 0 The Bulldogs are well into a third season of impressive football after struggles through most of the last decade, and this might be one of the biggest wins in recent memory. Centreville traveled to Mendon and emerged in the matchup of unbeatens with a share of the Southwest 10 Conference championship and a second shutout in four games this fall. Click for more from the Sturgis Journal.

Watch list Battle Creek Harper Creek 28, Coldwater 7 This puts Harper Creek at only 1-2 in the Interstate 8 Athletic Conference, but dropped Coldwater into a mix of six teams that has one or two league defeats.

Remember this one Marshall 41, Parma Western 27 Having lost to two other league contenders close, Marshall (2-2) caused some I8AC juggling as well with this win over former lone league leader Western (3-1).

More shoutouts Buchanan 42, Comstock 7 The Bucks (4-0) inched closer to a possible Berrien-Cass-St. Joseph Conference title, now needing to win one of their final two regular-season games to clinch a share. Battle Creek Pennfield 28, Jackson Lumen Christi 20 The Panthers (2-2) hadn’t gotten within 15 points of Lumen Christi (2-2) during their first six meetings as part of the I8AC together.

Upper Peninsula

HEADLINER Kingsford 30, Gladstone 28 Getting a read on the Upper Peninsula pecking order is getting pretty difficult this fall, as Marquette, Sault Ste. Marie and Gladstone all have taken turns as the possible leader. Kingsford (3-1) is at least in the growing mix now coming off this close win – which also gave the Braves (2-1) three two-point games in three tries this season. Click for more from RRN Sports.

Watch list Sault Ste. Marie 34, Benzie Central 13 The Blue Devils (3-1) bounced back from their two-point Week 6 loss to Gladstone by sending Benzie Central to 2-2.

Remember this one Marquette 44, Menominee 26 That’s two Marquette wins over the rival Maroons (2-2) over four weeks, this one giving Marquette (3-1) a share of the Great Northern Conference title.

More shoutouts Gwinn 14, Norway 12 The Modeltowners (2-2) avenged a 28-20 loss from a year ago. Ishpeming Westwood 55, L'Anse 15 The Patriots (3-1) gave up a forfeit to open the season but haven’t lost since.

West Michigan

HEADLINER Byron Center 36, Lowell 22 The Bulldogs (4-0) became the lone leaders atop a strong Ottawa-Kent Conference White, adding a pair of fourth-quarter touchdowns to hold off the Red Arrows in another matchup of previously-undefeated teams. Lowell (3-1) pulled within seven late before Byron Center added one more score. See highlights below from WZZM.

Watch list Muskegon Catholic Central 40, Manistee 0 The Crusaders (4-0) clinched a share of the Lakes 8 Athletic Conference championship in dominating fashion, shutting out Manistee (3-1) for the second-straight season.

Remember this one Reed City 70, Newaygo 40 This one will reach the record book as offense reigned and Reed City (4-0) held on to its lead in the Central State Activities Association Gold.

More shoutouts Grand Rapids South Christian 32, Cedar Springs 14 The Sailors (4-0) join Week 9 opponent Grand Rapids Catholic Central alone atop the O-K Gold as both have claimed wins over Cedar Springs (2-2). Hopkins 34, Belding 28 The Vikings (4-0) are leaders alone in the O-K White after handing Belding (3-1) its lone defeat.

8-Player

HEADLINER Mayville 58, Deckerville 54 As noted in Friday’s preview, Mayville has seemed like a program on the verge of this level of win. The Wildcats (4-0) not only avenged last season’s 44-12 loss to the Eagles (3-1) but they ended Deckerville’s 18-game regular-season winning streak while staying tied for first in the North Central Thumb League Stars. Click for more from the Huron Daily Tribune.

Watch list Pellston 34, Gaylord St. Mary 28 While the Ski Valley Conference standings will be unbalanced because of the abbreviated schedule, Pellston (4-0) absolutely has earned its status as at least a co-champion by finishing its league slate with an impressive win over the Snowbirds (3-1).

Remember this one Bridgman 34, New Buffalo 20 Five teams in the Southwestern Michigan 8-man Football League have one conference loss, with Bridgman (3-1) handing New Buffalo (3-1) its first.

More shoutouts Morrice 56, Genesee 14 As the NCTL Stars reshuffled in part because of Mayville/Deckerville over the weekend, the Orioles (4-0) joined Mayville among undefeated teams in the league by handing Genesee (3-1) its first defeat. Munising 28, Stephenson 14 The Eagles (3-1) don’t lose a step in their Great Lakes Eight West race, but Munising (4-0) impressed again in remaining undefeated.

PHOTO: Fremont earned its first win this season in Week 6, defeating Remus Chippewa Hills 42-26. (Click to see more from HighSchoolSportsScene.com.)