Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Week 7 Preview
October 8, 2020
By Geoff Kimmerly
Second Half editor
The sun sets a little earlier as we move toward mid-October – this year allowing Friday Night Lights to shine as an even more present reminder that teams are enjoying an opportunity to play during an otherwise topsy-turvy fall.
This weekend begins the second half of the shortened regular season, and 2020’s storylines are beginning to take shape – with a number of league title contenders hoping to write in key details over the next two days.
Below is a look at games of particular note in every corner of Michigan – not including a handful played Thursday night, including key southwestern matchups between Centreville and Mendon and Kalamazoo United and Watervliet. Find scores for those and the schedule as we know it, and then results this weekend as they’re reported – via the MHSAA Score Center.
This week’s broadcast schedule includes 55 varsity football games on MHSAA.tv; click the link for listings.
Bay & Thumb
Port Huron Northern (2-0) at Port Huron (3-0)
The last three meetings between these neighbors were decided by six, three and seven points, and this could be a similar classic with the Macomb Area Conference Blue title on the line. The Huskies are riding a three-game regular-season winning streak in the series, but have played just two games this season and won both by seven or fewer points. They’ll have to contend with a Port Huron defense that has given up only a combined 35 points over three wins and won a playoff rematch with Northern in 2019.
Keep an eye on these FRIDAY Saginaw Swan Valley (2-1) at Freeland (2-1), Clare (3-0) at Gladwin (2-1), Cass City (3-0) at Unionville-Sebewaing (2-1), Richmond (1-2) at North Branch (3-0).
Greater Detroit
Clarkston (3-0) at Lake Orion (2-0)
The Wolves are coming into this matchup off a come-from-behind overtime win over West Bloomfield, avenging a 2019 loss. Clarkston can avenge another tonight after falling to the Dragons 55-21 a year ago. Because of various cancelations, the Oakland Activities Association Red schedule has become unbalanced – but a Clarkston win would put it at 4-0 in the league, while a Lake Orion win would seem to give the Dragons a one-game edge on the other challengers with West Bloomfield still coming up Week 9.
Keep an eye on these FRIDAY Orchard Lake St. Mary's (1-2) at Detroit Catholic Central (3-0), Grosse Pointe South (2-1) at Clinton Township Chippewa Valley (2-1), Milan (2-1) at New Boston Huron (3-0). SATURDAY DeWitt (3-0) at Warren De La Salle Collegiate (1-2).
Mid-Michigan
Hopkins (3-0) at Belding (3-0)
The Ottawa-Kent Conference circles into Ionia County with Belding, and the Black Knights have an opportunity to bring a league title east with a win tonight clinching at least a share of the Silver championship. Hopkins has won the teams’ last two meetings, including last season’s 32-6. Defense could make this one much closer as the Vikings have given up 10 points over three games and Belding has allowed only 29.
Keep an eye on these FRIDAY Fowlerville (2-1) at Mason (3-0), Lake Odessa Lakewood (2-1) at Olivet (3-0), Northville (2-1) at Hartland (2-1). SATURDAY Breckenridge (2-1) at Carson City-Crystal (1-0).
Northern Lower Peninsula
Muskegon Catholic Central (3-0) at Manistee (3-0)
Tonight’s winner clinches a share of the Lakes 8 Athletic Conference championship. The Crusaders are seeking their first since 2017 and enter this title decider having outscored their first three opponents by a combined 110-18. MCC also defeated Manistee 49-0 a year ago, but the Chippewas have been on a roll in 2020 – they’ve already equaled their 2019 win total and got a nice nonleague boost downing Harbor Springs 47-20 a week ago.
Keep an eye on these FRIDAY Frankfort (1-2) at Harbor Springs (2-1), Traverse City West (2-1) at Gaylord (1-2), Cadillac (2-1) at Petoskey (1-2), Evart (1-2) at Lake City (1-2).
Southeast & Border
Marshall (1-2) at Parma Western (3-0)
This should be a much better matchup than records would indicate. Western is off to an excellent start, with most notably its opening-night win over Hastings looking better and better with every Saxons victory. But Marshall isn’t a down-and-out 1-2 team – the Redhawks lost to reigning Interstate 8 Athletic Conference champion Jackson Lumen Christi by just a point, then to 2019 runner-up Coldwater by eight before getting on the board with last week’s big win over Jackson Northwest. The Panthers have won the last two meetings, but last year in a close one 14-13.
Keep an eye on these FRIDAY Hillsdale (2-1) at Brooklyn Columbia Central (2-1), Britton Deerfield (1-2) at Erie Mason (3-0), Riverview Gabriel Richard (3-0) at Manchester (2-1), Springport (1-0) at Reading (2-1).
Southwest Corridor
Paw Paw (3-0) at Vicksburg (2-1)
The Red Wolves have opened by outscoring their first three opponents by a combined 136-7. But these next three weeks will provide a greater measuring stick after the team finished 10-2 last season and 8-3 the year before. First up is Vicksburg, which hasn’t given up a point since falling to reigning Wolverine Conference champion Edwardsburg in the season opener. Then comes Detroit Country Day before Paw Paw finishes the regular season against the Eddies in what could decide the league title – although Vicksburg can still have a say by coming up big tonight.
Keep an eye on these FRIDAY St. Joseph (3-0) at Stevensville Lakeshore (2-1), Comstock (2-1) at Buchanan (3-0), Delton Kellogg (1-2) at Saugatuck (2-1), Coldwater (3-0) at Battle Creek Harper Creek (1-2).
Upper Peninsula
Gladstone (2-0) at Kingsford (2-1)
The Braves have been one of the most intriguing stories of this abbreviated season, for reasons covered a few times on this site over the last two weeks. And Gladstone would seem like the league favorite as it begins Great Northern Conference play tonight – but up first is Kingsford, which owns a 21-game winning streak in the series. Kingsford fell to Marquette 10-0 last week, but could shake things up among the Upper Peninsula’s best by running that streak to 22 tonight.
Keep an eye on these FRIDAY Marquette (2-1) at Menominee (2-1), Benzie Central (2-1) at Sault Ste. Marie (2-1), Ishpeming Westwood (2-1) at L'Anse (1-2), Negaunee (2-1) at Bessemer Gogebic (0-2).
West Michigan
Byron Center (3-0) at Lowell (3-0)
This is the kind of game the Red Arrows surely have been looking forward to for a few seasons as they’ve built back up into league contenders. The O-K White title could eventually come down to this matchup, as new league member Byron Center – last year’s Green champ – is riding a 13-game regular-season winning streak and coming off a major success last week against Grand Rapids Forest Hills Central. Lowell has proven itself with a win over East Grand Rapids – and another tonight would be a major step toward a possible first league title since 2016.
Keep an eye on these FRIDAY Grand Rapids South Christian (3-0) at Cedar Springs (2-1), Newaygo (2-1) at Reed City (3-0), Muskegon (2-1) at Zeeland East (2-1), Jenison (2-1) at East Kentwood (1-2).
8-Player
Mayville (3-0) at Deckerville (3-0)
The Eagles have won 18 straight regular-season games and five straight league championships, but this matchup starts a challenging 2020 run. Mayville tonight, Genesee next week and Morrice in Week 9 all are still undefeated (Genesee plays Morrice this weekend). Mayville has been overshadowed a bit but quietly is coming off three straight playoff seasons and is averaging 62 points per game this fall as it looks to take the next step
Keep an eye on these FRIDAY Morrice (3-0) at Genesee (3-0), Pellston (3-0) at Gaylord St. Mary (3-0), Munising (3-0) at Stephenson (3-0), New Buffalo (3-0) at Bridgman (2-1).
PHOTO by Robert Batzloff.