Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Week 8 Preview
October 15, 2020
By Geoff Kimmerly
Second Half editor
The midpoint of every other regular season is crunch time during this abbreviated fall of 2020.
Teams across Michigan will play their fifth games this weekend – but a week from Saturday, all of this year’s league championships and playoff profile boosting will be complete.
Every game has meant even more, and below are a number of games this weekend that could end up meaning the most.
Find the schedule and then results this weekend as they’re reported via the MHSAA Score Center. This week’s broadcast schedule includes 53 varsity football games on MHSAA.tv; click the link for listings
Bay & Thumb
Hemlock (4-0) at Millington (4-0)
This will decide the Tri-Valley Conference West I championship, with Hemlock seeking its first league title since 2012 and Millington its first since 2014. To finish first, the Huskies will need to break a recent three-game losing streak against the Cardinals, who won last year’s matchup 15-6. Millington’s defense might be the key this time; it has given up just 34 points over its other three league matchups.
Keep an eye on these: FRIDAY Marine City (4-0) at Marysville (4-0), North Branch (4-0) at Imlay City (3-1), Bad Axe (3-1) at Elkton-Pigeon-Bay Port Laker (3-1), Fenton (4-0) at Swartz Creek (3-1).
Greater Detroit
Detroit Cass Tech (4-0) vs. Detroit Martin Luther King (3-1) at Detroit Collegiate Prep, Saturday
They opened this season with their closest result since 2015, Cass Tech winning 34-26, and now meet again in the Detroit Public School League 1-2 championship game. Both cruised through their league schedules, both giving up only seven points over their other three games this fall.
Keep an eye on these: FRIDAY Detroit U-D Jesuit (2-1) at Detroit Catholic Central (4-0), Garden City (3-1) at Dearborn Heights Crestwood (4-0), Detroit Central (4-0) vs. Detroit Southeastern (4-0) at Detroit Collegiate Prep. SATURDAY Clarkston Everest Collegiate (4-0) at Royal Oak Shrine (4-0).
Mid-Michigan
McBain (4-0) at Beal City (4-0)
The Aggies were well on their way to a perfect run through the Highland Conference last season when third-place McBain stunned with a 27-0 win in the league finale – which sent Beal into a shared championship with Houghton Lake instead. McBain and Beal City are meeting in the league finale again, with the winner taking the championship outright.
Keep an eye on these: FRIDAY Pewamo-Westphalia (4-0) at Fowler (4-0), Harrison (3-1) at Clare (4-0), Durand (4-0) at New Lothrop (4-0), Williamston (4-0) at Olivet (4-0).
Northern Lower Peninsula
Sault Ste. Marie (3-1) at Kingsley (4-0)
The Blue Devils have launched an impressive chase of reigning champion Kingsley in their first season as part of the Northern Michigan Football Conference, as both are the only teams still unbeaten in Legends division play. Both have wins over Traverse City St. Francis, but Sault Ste. Marie’s victory over Marquette in Week 5 may turn out to have been even more important prep for the powerful Stags.
Keep an eye on these FRIDAY East Jordan (3-1) at Johannesburg-Lewiston (4-0), Manistee (3-1) at Ludington (3-1), Cadillac (3-1) at Traverse City West (3-1). SATURDAY Ogemaw Heights (3-1) at Traverse City St. Francis (2-2).
Southeast & Border
Erie Mason (4-0) at Sand Creek (4-0)
The Eagles, first-year members of the Tri-County Conference, are in a league title conversation for the first time since winning the Lenawee County Athletic Association in 2003. They also can tie their winningest finish since 2003 with a victory this week or next, having won a combined eight games over the last seven seasons before this fall. Sand Creek is used to more success, but still is hoping to clinch its first league championship since 2011. Both have scored at least 46 points in every game this fall.
Keep an eye on these: FRIDAY Homer (4-0) at Reading (3-1), Monroe (3-1) at Temperance Bedford (3-1), Ida (2-2) at Blissfield (4-0), Michigan Center (1-1) at Manchester (2-2).
Southwest Corridor
Lawton (4-0) at Schoolcraft (3-1)
In 2019, Lawton won the Southwestern Athletic Conference Valley title, and Schoolcraft the SAC Lakeshore championship. This fall, Schoolcraft moved into the Valley, and Lawton this weekend no doubt is rolling up the welcome mat – recalling as well how the Eagles defeated the Blue Devils 47-10 in last season’s Division 7 District Final.
Keep an eye on these FRIDAY Constantine (3-1) at Kalamazoo United (4-0), Battle Creek Lakeview (4-0) at Stevensville Lakeshore (3-1), Cassopolis (2-2) at Mendon (3-1), Watervliet (2-2) at Coloma (3-1).
Upper Peninsula
Escanaba (0-1) at Marquette (3-1)
Arguably the Upper Peninsula’s most famed rivalry will add one of its more interesting chapters, as Marquette has clinched a share of the Great Northern Conference championship while Escanaba is finally getting an opportunity to play its first game this fall. This could go a few ways. The Eskymos could show some rust against their game-sharpened rivals. They also could unleash a month’s worth of wanting to get back on the field now that they’ve finally gotten the chance.
Keep an eye on these FRIDAY Gladstone (2-1) at Menominee (2-2), West Iron County (4-0) at Gwinn (2-2), Negaunee (3-1) at Houghton (1-1), Calumet (1-2) at Hancock (1-2).
West Michigan
Whitehall (4-0) at Montague (4-0)
Tonight’s winner will clinch a share of the West Michigan Conference title, and Montague is a frequent part of the championship conversation. Whitehall is seeking its first WMC title since 1999, but has had a big role is making this one of the most competitive leagues in the state as well with five playoff appearances over the last six seasons. This matchup could be a test of defensive wills – the Vikings have allowed only three points this season, and Montague has given up a mere 12.
Keep an eye on these: FRIDAY Zeeland West (4-0) at Muskegon (3-1), Allendale (3-1) at Grand Rapids West Catholic (3-1), Hamilton (2-2) at Hudsonville Unity Christian (4-0), Ada Forest Hills Eastern (3-1) at Grand Rapids Catholic Central (4-0).
8-Player
Kinde-North Huron (4-0) at Peck (3-1)
This showdown will decide at least a share of the North Central Thumb League Stripes championship, with North Huron able to clinch outright what would be its second title in four seasons. The Warriors have won six straight times over Peck, including in last season’s playoff opener – although the team’s regular-season meeting was decided by just eight points.
Keep an eye on these: FRIDAY Munising (4-0) at Cedarville (3-1), Deckerville (3-1) at Genesee (3-1), Pickford (4-0) at Rapid River (3-1). SATURDAY Merrill (4-0) at Portland St. Patrick (4-0).
PHOTO: Muskegon Catholic Central is another undefeated team this fall; here the defense surrounds Sparta’s quarterback during the Oct. 2 victory. (Photo by Tim Reilly.)