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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: Playoff Week 2 in Review

November 9, 2020

By Geoff Kimmerly
Second Half editor

We’ll blame this season’s delayed start for taking a few more weeks to uncover some under-the-radar gems this football season.

But this weekend’s second-round 11-player District and 8-player Regional games allowed us to unearth a few more teams that have taken special advantage of the opportunity to get back on the field this fall.

You’ll spot them in our weekly review below (Eastpointe! Evart!), and they all don’t begin with the letter E (even if Essexville Garber does as well).

Historical context is based in part on data at Michigan-football.com.

11-Player

Division 1

HEADLINER Grand Blanc 42, Clarkston 35 The indications that Grand Blanc (7-1) might be on the verge of a special run have come to fruition as the Bobcats (7-1) outpaced previously-undefeated Clarkston. Their 42 points were double what the Wolves (7-1) had given up in a game this season. The win earned Grand Blanc a rematch this week with Davison, which dealt the Bobcats their lone loss. Click for more from the Flint Journal and see highlights below from State Champs Sports Network.

District Digest Holt 43, Grand Ledge 36 As the Rams (4-3) mourned the death of former longtime coach Mike Smith, they avenged a one-point loss two weeks earlier to the rival Comets (5-3). Rochester Hills Stoney Creek 28, Clinton Township Chippewa Valley 21 The Cougars (7-0) earned their first District Final berth, going ahead of the Big Reds (3-4) for good with a fourth-quarter score. Rockford 42, Hudsonville 7 These Ottawa-Kent Conference Red rivals missed out on playing each other during the regular season, but after the wait the Rams (6-0) ran their winning streak over the Eagles (5-3) to six. Romeo 15, Macomb Dakota 14 The Bulldogs (4-4) turned a six-point loss in Week 8 into a one-point win to reach the District Finals for the first time since 2016 and end Dakota’s season at 6-2.

Division 2

HEADLINER Muskegon Mona Shores 28, Grand Rapids Forest Hills Central 25 The reigning Division 2 champion Sailors (8-0) received their biggest scare of the season, holding on as these teams met in the playoffs for the third time in four seasons. Forest Hills Central (6-2) led by as many as 10 points. Click for more from the Muskegon Chronicle and see highlights below from FOX 17.

District Digest Midland 31, Midland Dow 15 The Chemics (8-0) made it two wins in three weeks over their rival, although Dow (5-3) cut the margin from 26 to 16 in the rematch. Oak Park 27, Detroit U-D Jesuit 21 Few have made a new season of the playoffs more than Oak Park (2-6), which upped its postseason scoring to a combined 62 points after scoring 45 during the regular season. Caledonia 55, Lowell 38 The Fighting Scots (4-4) have found their stride as well over the last three weeks, as they’ve won their last three games since finishing up the O-K Red schedule. North Farmington 44, Fenton 28 The Raiders (5-3) earned their first District title berth and scored their season-high points for the second-straight week while handing Fenton (7-1) its only loss.

Division 3

HEADLINER Eastpointe 57, Warren Fitzgerald 0 From 2011-18, Eastpointe (formerly East Detroit) won at most four games in a season. With this win, the Shamrocks moved to 8-0 this fall and earned their first District Final berth, and the shutout was their sixth this fall. Fitzgerald (5-3) had averaged 41 points per game. Click for more from the Macomb Daily.

District Digest Marquette 21, Mount Pleasant 14 The Redmen (7-1) have tied their winningest season since 2010 and will play in a District Final for the first time since that fall as well after holding the Oilers (6-2) to their fewest points this season. Chelsea 49, South Lyon East 44 The Bulldogs (8-0) are 9-2 in the playoffs over the last three seasons, with now six wins by seven points or fewer after this challenge by the Cougars (5-3). River Rouge 38, Riverview 20 The Panthers (6-1) will play for their sixth District title in seven seasons thanks in part to locking down an offense that had scored 44.5 points per game during a 7-0 start. Detroit Martin Luther King 42, Marysville 17 After a pair of losses to title contenders to close the regular season, King (5-3) is back in stride especially defensively; Marysville (6-2) was averaging nearly 35 points per game entering this contest.

Division 4

HEADLINER Detroit Country Day 21, Pontiac Notre Dame Prep 14 The Irish (6-2) already had pushed Country Day to its closest win, a 10-0 Yellowjackets victory in Week 6. But Country Day (5-2) – the reigning Division 4 runner-up – prevailed this time with a fourth-quarter comeback to return to the District Finals. Click for more from the Oakland Press.

District Digest Paw Paw 24, Hastings 22 The Saxons (6-2) were one of the best stories of the regular season with their first winning record since 2012. But Paw Paw (6-2) has bounced back from two losses to contenders at the end of the regular season by earning a third-straight District Finals trip. Battle Creek Pennfield 63, Marshall 42 One of the highest-scoring games of the season saw Pennfield (5-3) match its winningest season since 2013. The Panthers had missed out on their annual regular-season meeting with the Redhawks (3-5) but avenged last year’s 35-point loss. Ortonville Brandon 33, Goodrich 6 The Blackhawks (7-1) claimed their second win over Goodrich (6-2) after the first eventually decided the Flint Metro League Stars title. North Branch 35, Croswell-Lexington 6 Similar story with this rematch, as the Broncos (8-0) had previously defeated the Pioneers (6-2) in the game that went on to decide the Blue Water Area Conference championship.

Division 5

HEADLINER Olivet 28, Kalamazoo United 14 The Eagles (7-1) have played in the postseason 13 years in row. After five straight first-round losses – including three by seven points or fewer – Olivet will return to the District Finals. Kalamazoo United (6-2) was averaging 44 points per game, but the Eagles still haven’t allowed an opponent to score more than 17. Click for more from JoeInsider.com.

District Digest Grand Rapids Catholic Central 41, Belding 6 The reigning Division 4 champion Cougars (7-0) are well on their way again; they held the Black Knights (6-2) 37 points below their average. Howard City Tri Country 40, Grant 21 The Vikings (4-4) opened this season with a one-point loss to Grant (3-4), but by winning the rematch will play in a District Final for the first  time since 2004. Frankenmuth 28, Almont 0 The Eagles (9-0) will play in a District Final for the ninth-straight season after shutting out the reigning Division 5 runner-up Raiders (3-3). Essexville Garber 21, Saginaw Swan Valley 14 The Dukes (7-1) are headed to their first District Final since 2013, adding a second win this season over Swan Valley (4-4) after two defeats to the Vikings in 2019.

Division 6

HEADLINER Montague 50, Clare 7 The Wildcats continued their playoff dominance of the last four years, claiming this matchup of undefeated league champions to advance to the District Finals for the fifth time in six seasons. Montague (8-0) of course was impressive on offense, but perhaps more so on the other side of the ball as Clare (7-1) entered the game scoring 50 points per game. Click for more from the Muskegon Chronicle and see highlights below from MI Sports Now.

District Digest Clinton 42, Erie Mason 24 These two switched leagues before this fall, Erie Mason (7-1) going on to win the Tri-County Conference title and Clinton (7-1) finishing second in the Lenawee County Athletic Association after they played in the opposite leagues for years prior. Boyne City 29, Maple City Glen Lake (OT) After losing to the reigning Division 6 runner-up 22-6 in their season opener, Boyne City (6-2) held on to avenge as the Lakers (5-3) went for the win after their overtime touchdown. Calumet 29, Menominee 14 The Copper Kings (4-3) made it two playoff wins in a row over Menominee (4-3) after they also met in a District Final in 2019. Negaunee 42, Ishpeming Westwood 14 These two were supposed to meet in a regular-season finale that was canceled, but two weeks later Negaunee (5-3) broke a three-game losing streak against the league rival Patriots (5-2).

Division 7

HEADLINER Evart 34, McBain 31 We see these every year, and they make high school football like no other level. Six weeks ago, McBain defeated Evart 52-16. The Wildcats (6-2) haven’t lost again and will play this weekend in their first District Final since 2012. The Ramblers had given up a total of 55 points this season before Evart’s latest 34. Click for more from the Cadillac News.

District Digest Oscoda 33, Beaverton 27 The Owls (8-0) have won eight games for the third straight season and now earned the opportunity to play in a District Final for the first time since 2000. Beaverton finished 6-2, its defeats by a combined 11 points. Cass City 14, Sandusky 12 (OT) This was as good as expected from two undefeated teams, with Cass City (8-0) moving on with an overtime conversion stop as Sandusky (7-1) attempted to tie. Madison Heights Bishop Foley 34, Detroit Central 30 The Ventures (7-1) have won two playoff games by a total of seven points to put themselves in a District Final for the first time since 2013. Lawton 21, Homer 19 Lawton (7-1) moved to 17-2 over the last two seasons and earned a rematch this week with Schoolcraft, which defeated the Blue Devils in Week 8.

Division 8

HEADLINER Bark River-Harris 22, West Iron County 6 The Broncos (5-2) quietly have won five straight with a defense that’s held all but one opponent to 20 or fewer points. (That other opponent is Iron Mountain, up next.) They didn’t get to face West Iron County (7-1) in scheduled league play this fall because of the late season start, but took this opportunity to break a two-game losing streak against the Wyakins (7-1). Click for more from the Escanaba Daily Press.

District Digest Beal City 31, Breckenridge 19 The Aggies (7-1) gradually broke away from the Huskies (6-2) to return to the District Finals for the second-straight season. Ubly 20, Unionville-Besewing 14 (OT) The Bearcats (6-2) ran their winning streak over USA (5-3) to seven after the teams previously missed out on their league game that was to open this fall. Petersburg Summerfield 29, Detroit Southeastern 20 The Bulldogs (3-5) have enjoyed the majority of their success this season over the last weeks, and this was a stunner as Southeastern (6-2) was scoring nearly 42 points per game. Royal Oak Shrine 28, Auburn Hills Oakland Christian 19 The Knights (6-2) will be playing for a third District title in five seasons after ending the Lancers’ run at 6-2.

8-Player 

Division 1

HEADLINER Adrian Lenawee Christian 78, Mayville 14 How strong might the Cougars be? Both of these teams entered unbeaten, but Lenawee Christian (8-0) actually upped its scoring average three more points to 56 ppg with the win. Regardless, take nothing away from the Wildcats (7-1), who put together their winningest season since 1987. Click for more from the Adrian Daily Telegram.

Regional Roundup Morrice 38, Merrill 20 Awaiting Lenawee Christian this week will be the Orioles (8-0), who held Merrill (6-2) to its season low and scored the most the Vandals gave up this fall. Marcellus 26, Lawrence 22 The Wildcats (5-2) tied their most wins in a season since 2012 by completing a two-game sweep of the Tigers (6-2), with those victories by a combined 10 points. Indian River Inland Lakes 46, Pellston 18 This win gave the Bulldogs (7-1) as many this season as the last five years combined and came against a Pellston team that was undefeated and had allowed only one opponent to come within 20 points. Suttons Bay 44 Whittemore-Prescott 0 After winning their first meeting 39-20, the Norsemen (8-0) were even better this time posting their fourth shutout to end the season for the Cardinals (5-3).

Division 2

HEADLINER Cedarville 28, Rapid River 20 Only one Division 2 game was decided by fewer than 20 points this week, but this met expectations as Cedarville (7-1) added to a 32-20 win over the Rockets (6-2) from Week 6. The Trojans have reached the Regional Finals six of the last seven seasons. Click for more from MI Sports Now. 

Regional Roundup Marion 51, Hillman 16 The Eagles (7-1) are undefeated since opening weekend and returning to the Regional Finals for the first time since 1996 after avenging last year’s playoff loss to the Tigers (3-5). Kinde North Huron 34, Peck 14 The Warriors (7-1) have won eight straight over Peck (4-4) and with this victory reached the Regional Finals for the third time in four years. Hale 44, Brethren 8 At 7-1, Hale is enjoying its best season since 1999, with this win over the Bobcats (5-3) its most impressive yet. Mount Pleasant Sacred Heart 51, Bay City All Saints 12 Only two weeks ago the Irish (7-1) edged All Saints (4-3) by eight points, but apparently picked up a few things to help them advance to the Regional Finals for the first time in three seasons of 8-player.

PHOTO: Beal City (on offense) moved on in Division 8 with a 31-19 win over Breckenridge. (Click to see more from HighSchoolSportsScene.com.)