Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Playoff Week 2 Preview
November 6, 2020
By Geoff Kimmerly
Second Half editor
The summery weather may make this weekend feel like mid-September in much of Michigan.
And this weekend certainly has the feeling of playoff football as we move to 256 teams in 11-player and 32 in 8, with matchups toughening and urgency rising.
Read on for a glance at 11-player District Semifinals and 8-player Regional Semifinals of particular note in each division. Spectator limits are again in effect (check with your local school for purchasing information), but there’s an opportunity to watch one or more of 53 games being broadcast on MHSAA.tv or FOX Sports Detroit.
Games below are Friday unless noted. Historical context is based in part on data at Michigan-football.com.
11-Player
Division 1
Grand Blanc (6-1) at Clarkston (7-0)
This will be the fourth playoff meeting of these teams over the last 11 seasons, and Grand Blanc is seeking its first win over the Wolves since 2010. The Bobcats’ offense is averaging nearly 40 points per game – and the key matchup will be how it contends with a Clarkston defense that hasn’t given up more than seven in a game in a month.
Keep an eye on these FRIDAY Hudsonville (5-2) at Rockford (5-0), Traverse City West (6-1) at Grandville (6-1), Howell (4-3) at White Lake Lakeland (6-0), Clinton Township Chippewa Valley (3-3) at Rochester Hills Stoney Creek (6-0).
Division 2
Grand Rapids Forest Hills Central (6-1) at Muskegon Mona Shores (7-0)
These two are meeting in the playoffs for the third time in four seasons – they didn’t see each other last year when Mona Shores made its run to the Division 2 championship. The Sailors haven’t slowed since, putting up nearly 48 points per game with their most impressive wins over Muskegon early and Detroit Martin Luther King two weeks ago. Forest Hills Central has allowed only one opponent to score more than 14 points – Byron Center, which handed the Rangers’ their lone defeat.
Keep an eye on these FRIDAY Battle Creek Lakeview (5-2) at Portage Northern (6-1), Midland Dow (5-2) at Midland (7-0), Birmingham Groves (4-3) at Birmingham Seaholm (5-2), Swartz Creek (5-2) at Traverse City Central (6-1).
Division 3
River Rouge (5-1) at Riverview (7-0)
The reigning champion Panthers are riding a four-shutout streak since an open date Week 6, but will get their strongest test since a Week 5 loss to East Lansing. The Riverview scoring machine over six games has put up just eight points fewer than it scored over 11 games in 2019. The Pirates are scoring 44.5 per game and have broken 40 in four straight.
Keep an eye on these FRIDAY Marysville (6-1) at Detroit Martin Luther King (4-3), Battle Creek Harper Creek (5-2) at St. Joseph (6-1). SATURDAY Cedar Springs (5-2) at Muskegon (6-1), Marquette (6-1) at Mount Pleasant (6-1).
Division 4
Croswell-Lexington (6-1) at North Branch (7-0)
These two decided the Blue Water Area Conference championship in Week 5, when the Broncos emerged with a 27-20 victory. Both won rematches by double digits last week, Croswell-Lexington over Imlay City and North Branch over Yale, and it’s fair to anticipate this rematch will be one of the headliners of this playoff round.
Keep an eye on these FRIDAY Paw Paw (5-2) at Hastings (6-1), Detroit Country Day (4-2) at Pontiac Notre Dame Prep (6-1), Goodrich (6-1) at Ortonville Brandon (6-1). SATURDAY Livonia Clarenceville (5-2) at Redford Union (6-1).
Division 5
Portland (6-1) at Grand Rapids West Catholic (6-1)
A strong playoff rivalry over the last decade will be renewed as these two meet in the postseason for the first time since 2017 and sixth time in 11 years. They’ve gotten here by similar roads this fall, both mostly dominating aside from lone losses to contenders in bigger divisions, Portland to Division 3 DeWitt and West Catholic to Division 4 Hudsonville Unity Christian.
Keep an eye on these FRIDAY Saginaw Swan Valley (4-3) at Essexville Garber (6-1), Belding (6-1) at Grand Rapids Catholic Central (6-0), Olivet (6-1) at Kalamazoo Hackett Catholic Prep (6-1), Almont (3-2) at Frankenmuth (7-0).
Division 6
Clare (7-0) at Montague (7-0), Saturday
Clare’s road has been one of the toughest from the start, even given last week’s score over another league champion. The Pioneers defeated Kent City 41-6 but now must travel to take on a Montague team that annually is in the title mix and missed out on Ford Field last year by a one-point Semifinal loss.
Keep an eye on these FRIDAY Boyne City (5-2) at Maple City Glen Lake (5-2), Adrian Madison (6-1) at Michigan Center (4-1), Erie Mason (7-0) at Clinton (6-1). SATURDAY Durand (5-2) at Detroit Edison (5-2).
Division 7
Sandusky (7-0) at Cass City (7-0)
These two have met the last two playoffs, Cass City winning by four points in 2018 and then 40 a year ago. This rematch should be much more like the first, in part because Sandusky’s defense is nearly matching its more impressive 2018 by giving up just under 14 points per game. Both also played Reese to nearly identical scores over the last two weeks (Cass City winning 36-26, Sandusky 36-28), perhaps a better indicator of how they might match up.
Keep an eye on these FRIDAY Oscoda (7-0) at Beaverton (6-1), Grass Lake (5-2) at Monroe St. Mary Catholic Central (5-2). SATURDAY Detroit Central (5-2) at Madison Heights Bishop Foley (6-1), Homer (5-2) at Lawton (6-1).
Division 8
Breckenridge (6-1) at Beal City (6-1)
Despite their proximity, these two haven’t met during the last five years of both being championship contenders. But they have taken similar paths to get here. The Huskies have gotten a good look at solid competition this fall, handing Carson City-Crystal its only loss and losing only to reigning Division 8 champion Reading. After losing to Reading in last year’s championship game, Beal City’s only defeat was by four this fall to still-undefeated McBain.
Keep an eye on these FRIDAY Unionville-Sebewaing (5-2) at Ubly (5-2), Mendon (6-1) at Reading (6-1), Royal Oak Shrine Catholic (5-2) at Auburn Hills Oakland Christian (6-1), Gwinn (4-3) at Iron Mountain (6-1).
8-Player
Division 1
Mayville (7-0) at Adrian Lenawee Christian (7-0)
Both are nearing relatively uncharted territory for their programs – in fact, Mayville has its most wins since 1987. This should be Lenawee Christian’s strongest challenge since handing Colon its only loss, 24-6 in Week 5. The Wildcats have been tested by tougher competition lately, but telling could be how both defeated International Academy of Flint by nearly identical scores over the last three weeks.
Keep an eye on these FRIDAY Indian River Inland Lakes (6-1) at Pellston (7-0), Whittemore-Prescott (5-2) at Suttons Bay (7-0), Mesick (5-2) at Gaylord St. Mary (6-1), Merrill (6-1) at Morrice (7-0).
Division 2
Rapid River (6-1) at Cedarville (6-1)
In Week 6, Cedarville broke a four-game losing streak against the Rockets with a 32-20 win. That was Rapid River’s only loss this season; Cedarville’s had come the week before to Division 1 contender (and last season’s Division 2 champion) Pickford. The key in this rematch could be the Trojans’ continuing defensive strength; they’ve kept four opponents to single digits and haven’t allowed more than 20 points this fall.
Keep an eye on these FRIDAY Bay City All Saints (4-2) at Mount Pleasant Sacred Heart (6-1). SATURDAY Brethren (5-2) at Hale (6-1), Peck (4-3) at Kinde North Huron (6-1), Lake Linden-Hubbell (4-3) at Powers North Central (7-0).
PHOTO: Fenton, here against Walled Lake Central last week, faces North Farmington tonight in a District Semifinal. (Photo by Terry Lyons.)