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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

1st & Goal: Playoff Week 4 in Review

January 10, 2021

By Geoff Kimmerly
Second Half editor

Every chance to compete is an opportunity to accomplish something never achieved before.

The return of MHSAA football Saturday loudly reminded us how much we’ve been missing those moments.

Among four 8-Player Semifinals winners, one earned the championship game trip for the first time and two more will get another chance at claiming a first title. Stories were unfolding as well all over the 11-Player Regional Finals as the sun seemed to shine extra brightly on teams playing the first January football games in Michigan high school history.

Below is a glance at all of those games, with highlights from those that especially jumped off the page. Keep up-to-date by visiting the MHSAA Football Playoff Home and watch many of this weekend’s games on demand on MHSAA.tv.

8-Player

Division 1

SEMIFINAL Adrian Lenawee Christian 47, Martin 12 The Cougars (10-0) will play for a championship for the first time after yet another big win – Lenawee Christian’s average margin of victory this season is 50 points. Martin (8-2), which was making its first Semifinal appearance since 1987, is a combined 18-3 over two seasons of 8-player. Click for more from the Adrian Daily Telegram.

SEMIFINAL Suttons Bay 1, Indian River Inland Lakes 0 The reigning Division 1 runner-up Norseman advanced to the championship game due to an Inland Lakes forfeit.

Division 2

SEMIFINAL Powers North Central 50, Marion 2 The Jets (10-0) launched to a 36-0 first-quarter lead to get back to the championship round for the first time since 2016. North Central has given up only 24 points total over four playoff games. Marion finished its winningest season since 1992 at 8-2. Click for more from the Iron Mountain Daily News.

SEMIFINAL Portland St. Patrick 34, Kinde North Huron 12 The Shamrocks (10-0) will play in the championship round for the third time in four seasons and second straight. This was the third time in those four seasons these two met in the playoffs. North Huron finished 8-1, its best since 2017. Click for more from the Lansing State Journal.

11-Player

Division 1

HEADLINER Davison 20, Detroit Catholic Central 7 Davison quarterback Brendan Sullivan (now at Northwestern) is one of the most high-profile seniors who has moved on to college football, and it’s fair to say most expected that to be an additional boost for Detroit Catholic Central (9-1). But the reigning Division 1 champion Cardinals (10-0) instead enjoyed an incredible breakout performance by new quarterback Dion Brown Jr. plus a defensive effort that held the Shamrocks 22 points below their season average. Click for more from the Flint Journal.

Regional Roundup Belleville 43, Detroit Cass Tech 16 This was arguably the most high-profile Division 1 game heading into the weekend, and the Tigers (10-0) put up their most impressive victory of what’s now a fourth-straight double-digit win season, holding Cass Tech (9-1) to 25 points below its average. Rockford 40, Saline 17 The Rams (8-0) are headed to the Semifinals for the first time since 2012 after locking up a Saline offense that averaged 40 points per game during an 8-1 start. West Bloomfield 52, Romeo 14 The Lakers (9-1) clinched their first Regional title since 2017 with a third-straight scoring output of 50 points or more thanks in part to four Donovan Edwards touchdowns. Romeo (5-5) still has much to celebrate after entering the postseason 2-4.

Division 2

HEADLINER Muskegon Mona Shores 24, East Lansing 21 The reigning Division 2 champion Sailors (10-0) advanced by connecting on a 25-yard field goal as time expired. The Regional championship was Shores’ third straight. East Lansing (9-1) meanwhile came back to tie in the fourth quarter before falling short; the Trojans also had come up just three points short in its most recent previous Regional run in 2017.  Click for more from the Muskegon Chronicle.

Regional Roundup Oak Park 30, Livonia Churchill 23 The long break didn’t derail Oak Park’s dream postseason, as the Knights improved to 5-5 after entering the postseason 1-5 with only a forfeit win. Churchill (6-3) reached the Regional Finals for the second-straight season. Traverse City Central 50, North Farmington 22 The Trojans (9-1) are headed to the Semifinals for the first time since 1988, which came before the old Traverse City High split into Central and West. North Farmington (7-3) saw the end of its deepest tournament run since 1978. Warren De La Salle Collegiate 45, Warren Mott 3 The Pilots (6-4) entered the playoffs 2-4 and have outscored its four postseason opponents on average 44-6. Mott (8-2) can celebrate its winningest season since 2013, which came despite the abbreviated schedule.

Division 3

HEADLINER River Rouge 33, Detroit Martin Luther King 30 The reigning champion Panthers (13-1) won another classic matchup with King, which had won their 2018 playoff meeting by a point. Like Mona Shores in Division 2, River Rouge clinched its Regional title with a late field goal. King (6-4) had won five straight Regional titles. Click for more from the Detroit Free Press.

Regional Roundup Muskegon 24, East Grand Rapids 0 The Big Reds (9-1) claimed a fifth-consecutive Regional title with their first shutout of the season, stopping the Pioneers (6-4) who had entered averaging 31 points per game. This was the third straight season Muskegon defeated EGR in the playoffs, and second straight in this round. Chelsea 38, Flint Kearsley 22 The Bulldogs (10-0) secured a third-straight Regional title and third-straight double-digit win season, while ending the deepest postseason run for the Hornets (6-4) since 1998. DeWitt 1, Stevensville Lakeshore 0 The Panthers advanced to the Semifinals as Lakeshore withdrew from the tournament.

Division 4

HEADLINER Cadillac 27, Ada Forest Hills Eastern 23 Less than 24 hours after Cadillac had to move its home game to Traverse City, the Vikings (7-2) came back to win its first Regional title in six tries. Forest Hills Eastern (6-4), playing for its first Regional title since 2015, led by 14 points at halftime. The Hawks did complete their best season since that 2015 run, with two more wins than a season ago. Click for more from the Traverse City Record-Eagle.

Regional Roundup Edwardsburg 47, Grand Rapids South Christian 7 The Eddies (9-0) marched to their fourth Regional title in five seasons, continuing a streak of scoring at least 43 points in every game this season. South Christian (8-2) closed its winningest campaign since 2014. Williamston 38, Milan 21 The Hornets (9-1) won their second Regional title in three seasons with their second-highest scoring output of this one to get past Milan (8-2) as it played in a Regional Final for the second-straight season. Detroit Country Day 38, North Branch 0 The reigning Division 4 runner-up Yellowjackets (7-2) slowed a North Branch offense that was averaging 43 points per game during its first run to the Regional Finals. The Broncos finished 9-1, their winningest season since 2006.

Division 5

HEADLINER Frankenmuth 31, Marine City 7 The Eagles scored 24 unanswered points during the second half to clinch a third Regional title in five seasons and first since 2017. Frankenmuth (10-0) was able to get its running game going to break away, while the defense held Marine City (8-2) to 33 points below its average. Click for more from the Saginaw News.

Regional Roundup Grand Rapids Catholic Central 58, Muskegon Oakridge 7 Last season’s Division 4 champion, the Cougars (9-0) are in Division 5 for the first time and won their fifth straight Regional title. The loss was the second for Oakridge (7-3) to a team still undefeated this season. Lansing Catholic 28, Grosse Ile 5 The reigning Division 5 champion Cougars (8-2) pulled within two wins of a repeat with their third single-digit defensive performance of the playoffs and with Grosse Ile (6-4) averaging 33 points per game entering the afternoon. Freeland 1, Reed City 0 The Falcons advanced with a forfeit win.

Division 6

HEADLINER Clinton 13, Warren Michigan Collegiate 12 Defense dominated this matchup, especially during a scoreless second half. In the end, Clinton (9-1) held on for its second-straight win by three or fewer points and first Regional title since 2015. Michigan Collegiate (9-1) completed its fifth straight season with two or fewer losses, keyed by a defense that gave up only 3.1 points per game. Click for more from the Adrian Daily Telegram.

Regional Roundup Grayling 56, Negaunee 26 After two straight three-win seasons, Grayling (7-3) is headed to the Semifinals for the first time after getting past the Miners (6-4). The Vikings found success against a Negaunee defense that had given up only 47 points total over its first three playoff games. Montague 41, Montrose 16 The Wildcats (10-0) reached 10 wins for the fourth-straight season with their third-straight Regional title, as the Rams (8-2) ended in this round for the second-straight season. Constantine 33, Michigan Center 14 The Falcons (9-1) ran their winning streak to nine and now have their winningest season since 2012 and first Regional title since that fall after downing Michigan Center (6-2), which also hadn’t lost since its season opener. The Cardinals can still celebrate bouncing back from their 4-5 finish in 2019.

Division 7

HEADLINER Cass City 50, Ithaca 24 Both entered undefeated, and Cass City (10-0) is moving on to the Semifinals for a second-straight season after getting more than a 100 yards rushing from a pair of backs and two touchdowns rushing and a third passing from quarterback Bryce Fernald. Despite the shortened schedule, Ithaca (9-1) finished with its winningest season in three, improving on eight victories in both 2018 and 2019. Click for more from the Bay City Times.

Regional Roundup Schoolcraft 29, Jackson Lumen Christi 22 In its third-straight trip to the Regional Finals, Schoolcraft (9-1) broke through for its first win in this round since 2001. In the process, the Eagles ended Lumen Christi’s season at 5-5, bringing to a close a streak of 31 consecutive with winning records. New Lothrop 41, Detroit Loyola 7 After missing the Semifinals by a one-point Regional loss last season, New Lothrop is headed back thanks to its sixth single-digit defensive effort of this run. Loyola (8-2) did finish its winningest season since 2016, two victories better than in 2019. Traverse City St. Francis 1, Oscoda 0 The Gladiators advanced after Oscoda withdrew from the tournament.

Division 8

HEADLINER Johannesburg-Lewiston 7, Iron Mountain 6 The Cardinals (10-0) journeyed to the Superior Dome and held on after scoring their lone points during the final minutes of the first half. Iron Mountain (8-2) had gone for two on its touchdown early in the second quarter, but was unable to convert a two-point try. The Regional title was Johannesburg-Lewiston’s first since 1998. Click for more from the Gaylord Herald Times.

Regional Roundup Ubly 36, Carson City-Crystal 6 The Bearcats missed making it to Ford Field a year ago by a one-point Semifinal defeat, and they’ve earned another chance with another impressive defensive effort – they’ve given up a combined 28 points over four playoff games. Carson City-Crystal (6-2) finished its deepest playoff run since 1999. Centreville 8, Sand Creek 0 The Bulldogs (9-0) put up their sixth shutout of the season, this one to earn their first Regional championship. Sand Creek (8-2) completed its deepest playoff run since 2007. Clarkston Everest Collegiate 35, Petersburg Summerfield 0 The Mountaineers (10-0) won their first Regional title, in the process reaching double-digit wins for the first time in the program’s eight-season history. Summerfield (4-6) entered the playoffs just 1-5 but reached the Regional Finals for the first time since 2011.

PHOTO: Muskegon, on offense, returned to the field Saturday with a Division 3 Regional Final win over East Grand Rapids. (Photo by Tim Reilly.)