Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: Playoff Week 4 Preview
January 8, 2021
By Geoff Kimmerly
Second Half editor
There are a lot of ways to describe what Michigan’s football contenders will restart Saturday, and how it will be talked about for years and perhaps generations to come.
But at the end of it all, it’s pretty simple: It’s great to be talking about the football playoffs again.
Consider this as much a catching-up as a preview of the 8-Player Semifinals and glances at many of the most intriguing 11-Player Regional Finals, all to be played Saturday. Be sure to also take advantage of the opportunity to quickly find your stride this weekend by tuning in, with every game to be streamed live thanks to a variety of sources – Click for the list of broadcasts.
Visit the MHSAA Football Playoff Home for the entire schedule for this weekend, scores as they come in and what’s next as we follow these long-awaited final few weeks of the season.
8-Player
Division 1
Martin (8-1) vs. Adrian Lenawee Christian (9-0) at Adrian College
Two seasons ago the Clippers stormed through a perfect regular season in their first of 8-player, and this season Lenawee Christian followed the same plan. The Cougars are averaging 200 yards rushing per game on more than nine yards per carry, with Jameson Chesser averaging better than 10 yards per carry on the way to 1,055 total. Martin’s only loss was a forfeit, and also led by a 1,000 rusher in Gabe Meyers, who is averaging 11.7 per carry for a team rolling up 300 yards per game on the ground.
NOTE: Suttons Bay will advance with Indian River Inland Lakes forfeit.
Division 2
Marion (8-1) vs. Powers North Central (9-0) at Northern Michigan University’s Superior Dome
North Central is playing to reach the championship game for the first time since claiming back-to-back titles in 2015 and 2016, and the Jets are paced by an excellent defense and multi-threat quarterback Luke Gorzinski – he leads the team in rushing (791 yards, 16 touchdowns) and has thrown for 1,105 yards and 17 scores. Marion’s only loss came in its season opener to Mesick on the way to the program’s first Semifinal since 1992. The Eagles also mix tough defense with dynamic quarterback play, with Mason Salisbury piling up 1,260 yards and 19 TDs rushing and 614 and 10 scores passing.
Kinde North Huron (8-1) vs. Portland St. Patrick (9-0) at Portland High School
Portland St. Patrick has been as close as anyone to winning a championship lately, with this its fourth-straight Semifinal and fifth of the last nine seasons. The Shamrocks defeated reigning Division 1 champion Colon 44-34 to advance to this round this time. This is North Huron’s second Semifinal appearance in four seasons after the Warriors fell to St. Patrick in a 2017 meeting to reach the championship game. North Huron’s only loss this fall was to a Mayville team that fell to Lenawee Christian in the Division 1 Regional Finals.
11-Player
Division 1
Detroit Cass Tech (9-0) at Belleville (9-0)
Five of eight teams remaining in Division 1 are undefeated, and this is one of two matchups of unbeaten teams. The Tigers have won two straight Regional titles, while the Technicians are seeking their first since 2017 but have won eight over the last decade. Yet despite their shared elite success over the last five seasons especially, this will be their first matchup at least in modern history. Belleville will see how its offense, averaging 51 points per game, stacks up against a Cass Tech defense giving up slightly more than seven.
Other Regional Finals: Saline (8-1) at Rockford (7-0), Detroit Catholic Central (9-0) vs. Davison (9-0) at Lapeer, Romeo (5-4) at West Bloomfield (8-1).
Division 2
Muskegon Mona Shores (9-0) at East Lansing (8-0)
The reigning Division 2 champion Sailors must hit the road as they seek their third consecutive Regional championship. They went into the pause with two straight one-score wins and take on a Trojans team that has given up more than one score in a game only once. East Lansing’s wins all have come by double digits, but its offense must play a big role again as Shores will present the impressive defense its toughest challenge this season.
Other Regional Finals: North Farmington (7-2) vs. Traverse City Central (8-1) at Thirlby Field, Oak Park (4-5) at Livonia Churchill (6-2), Warren De La Salle Collegiate (5-4) at Warren Mott (7-1).
Division 3
River Rouge (7-1) at Detroit Martin Luther King (6-3)
These two matched up for one of the most memorable playoff games of 2018, as King won 7-6 in a Division 3 opener on the way to claiming the championship in that division a month later. King moved to Division 2 last season and fell to Mona Shores in the Final, while Rouge claimed the Division 3 title. As they meet again, the Panthers are hoping to find their November momentum; after losing the East Lansing in Week 5 they ran off four straight shutouts at the front end of a dominating run. King may be their toughest challenge again, having lost only to Shores and twice to Cass Tech.
Other Regional Finals: East Grand Rapids (6-3) at Muskegon (8-1), Flint Kearsley (6-3) at Chelsea (9-0). DeWitt will advance with Stevensville Lakeshore forfeit.
Division 4
Grand Rapids South Christian (8-1) at Edwardsburg (8-0)
The only loss between these two this season was South Christian’s one-point defeat versus Division 5 contender Grand Rapids Catholic Central. Otherwise, neither has faced a single-score game – the Eddies are giving up just a single score per game, on average. Before playing in Division 3 last season, Edwardsburg won Division 4 in 2018 and was runner-up in 2017. But the Sailors may be the team remaining in Division 4 best equipped to match the Eddies’ high-powered attack; the last time South Christian was this potent on offense, it won the 2014 Division 4 title.
Other Regional Finals: Ada Forest Hills Eastern (6-3) vs. Cadillac (6-2) at Traverse City's Thirlby Field, Milan (8-1) vs. Williamston (8-1) at Lansing Catholic, Detroit Country Day (6-2) vs. North Branch (9-0) at Lapeer High School.
Division 5
Marine City (8-1) at Frankenmuth (9-0)
The Eagles have been looking to break through with three Regional titles over the last four seasons, and the they outscored their first three playoffs opponents by a combined 139-26. That included a 28-0 District Final win over Almont, last season’s Division 5 runner-up. Marine City opened the postseason similarly, outscoring its first three opponents by a combined 121-28 – and that only loss was a forfeit taken Week 9.
Other Regional Finals: Muskegon Oakridge (7-2) at Grand Rapids Catholic Central (8-0), Grosse Ile (6-3) at Lansing Catholic (7-2). Freeland will advance with Reed City forfeit.
Division 6
Montrose (8-1) at Montague (9-0)
After missing a trip to Ford Field by a one-point loss in last year’s Semifinal, Montague has steamrolled through the majority of this season – only Whitehall in Week 8 (34-31) has given the Wildcats a close game. Montrose’s consistency, meanwhile, deserves more attention – the Rams are picking back up their 11th-straight winning season and hoping for a second Regional title in three seasons. The lone loss this fall was to rival New Lothrop, still rolling in Division 7.
Other Regional Finals: Negaunee (6-3) at Grayling (6-3), Michigan Center (6-1) at Constantine (8-1), Clinton (8-1) vs. Warren Michigan Collegiate (9-0) at Madison Heights Bishop Foley.
Division 7
Cass City (9-0) vs. Ithaca (9-0) at Brighton’s Legacy Center
Ithaca has had to navigate one of the most uneven playoff runs of an uneven season all around, with two of its three wins so far coming by forfeit. But the other was a 41-0 victory over Ravenna, and the Yellowjackets have put up an average of 49 points per game, an improvement of 17 ppg from a year ago. Cass City’s run-up to this game was more eventful, as it eliminated previously-undefeated Sandusky and then Hemlock in successive District games. Doing the same this week to Ithaca would put the Red Hawks in the Semifinals for the second-straight season.
Other Regional Finals: New Lothrop (8-0) vs. Detroit Loyola (8-1) at Madison Heights Bishop Foley, Jackson Lumen Christi (5-4) vs. Schoolcraft (8-1) at Portage Central. Traverse City St. Francis will advance with Oscoda forfeit.
Division 8
Johannesburg-Lewiston (9-0) vs. Iron Mountain (8-1) at Northern Michigan University’s Superior Dome
Viewing from the statewide lens, this might be one of the most intriguing matchups of the weekend. The Cardinals went into the pause with a 28-21 win over 2019 Division 8 runner-up Beal City, their only game closer than 30 points. Because of forfeits, Iron Mountain has played only three games on the field – but two of those three were double-digit District Semifinal and Final wins. The Mountaineers are playing to make the Semifinals for the second-straight season as well.
Other Regional Finals: Carson City-Crystal (6-1) at Ubly (7-2), Sand Creek (8-1) vs. Centreville (8-0) at Portage Central, Petersburg Summerfield (4-5) vs. Clarkston Everest Collegiate (9-0) at Legacy Center.
PHOTOS: Championship contenders East Lansing, on defense, and River Rouge met Sept. 25, with the Trojans winning 21-6. (Click to see more from HighSchoolSportsScene.com.)