Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Rose's Legend Grows in Shores Repeat
January 22, 2021
By Jason Schmitt
Special for Second Half
DETROIT – Game planning for an all-state football player like Brady Rose certainly isn’t easy.
In fact, it’s downright awful just to think about.
The Muskegon Mona Shores senior quarterback once again proved that point to be true Friday afternoon, leading his team to a 25-19 victory over Warren De La Salle Collegiate and a second consecutive MHSAA Division 2 championship at Ford Field in Detroit.
Rose rushed 22 times for 154 yards and a pair of touchdowns. But it was a 65-yard scamper early in the fourth quarter that proved to be the play of the game – a game filled with key plays by Rose.
“We ran that play quite a bit (today), but I wasn’t being patient, I wasn’t bouncing it to the outside,” Rose said. “(This time) I just let it develop, let it do what it was supposed to do and I bounced it outside and took it down into the red zone.”
The play lifted the spirits of the entire team and provided a much-needed boost of confidence.
“We get the ball down there, everybody is excited again. Everybody is hyped,” he added. “After that run, we knew we were going to punch it in. Anytime we get into the red zone, we have to punch it in, and we did.”
Three plays later, senior wideout Keondre Pierce scored on a 10-yard pitch to the right side, giving Mona Shores a 19-7 lead with 9:25 left in the game.
De La Salle, which trailed 13-0 at halftime, didn’t give up. The Pilots answered right back on a 52-yard touchdown run by senior JC Ford with 7:58 to play. The drive took just 1:21 off the clock and also included a 23-yard pass from Ford to senior running back Brett Stanley to help set up the touchdown run.
After a quick three-and-out, the Sailors then relied on their defense to get the ball back. Coach Matt Koziak’s team came up with a clutch stop on fourth down, on De La Salle’s half of the field. Seven plays later, Rose scored his second touchdown of the game, this time from four yards out to give his team a 25-13 lead with just 1:47 left to play.
De La Salle did move the ball down the field quickly, scoring on a four-yard keeper by sophomore quarterback Brady Drogosh with 16 seconds to play. But it wasn’t enough, as Rose recovered the ensuing on-side kickoff attempt and then took a knee to end the game.
“They did have us on our heels a little bit,” Koziak said. “We jumped up on them, 13-0 going into halftime, then they come right back in the second half. We said it at halftime, ‘They’re not going to go away. They’re not going to let you win this, you’ve got to go take it.’”
The Mona Shores defense, led by senior Kyree Hamel, who finished with 11 tackles and an interception, held De La Salle to just 50 total yards and three first downs in the first half. The Pilots totaled 62 yards on the ground during their drive to start the second half. Ford provided a change of pace for De La Salle, running the ball six straight times to begin the drive. After runs of 15 and 10 yards by freshman Rhett Roeser moved the ball inside the 5-yard line, Ford capped the drive with a four-yard touchdown run to get his team on the scoreboard.
“We didn’t run a lot of plays in the first half, and we couldn’t get into a rhythm,” De La Salle head coach Dan Rohn said. “So we went into halftime and said, ‘Let’s change things up a little bit and up the tempo.’ It’s kind of been JC’s role all year long. We haven’t needed it in the playoffs because he’s playing two ways.”
Ford finished with 111 yards on 15 carries and those two touchdowns. Stanley had 42 yards and Roeser added 38 for the Pilots. Defensively, junior Will Beesley had a game-high 20 tackles, while senior Jayden Conklin added 14. Junior Dionte Dandridge had an interception.
Mona Shores (12-0) finished with 311 rushing yards. Along with Rose, junior Elijah Johnson also had a good game on the ground. He carried the ball 14 times for 81 yards and had a nine-yard touchdown in the first half. Rose also returned three kicks for 48 yards, averaged 39 yards on his three punts, blocked an extra point and had eight tackles on the other side of the ball.
“What a legacy for him to leave,” Koziak said of Rose, who will play collegiately at Ferris State University. “Obviously he’s a tremendous player, a tremendous competitor. It’s so easy to root for a dude like that. He’s not 6-foot-3, he doesn’t run a 4.3 40 (yard dash). He’s not a 5 star. But all great stories usually have an underdog in it, so it’s easy for people to get behind him, for his teammates to get behind him. They love him. I think when we look back on one of the great players, and performances, in the state over the past two seasons, he’s got to be in the conversation.”
Rohn, who completed his first year at De La Salle after having won four Division 5 championships at Grand Rapids West Catholic, said he was proud of his team for battling through a lot of adversity over the past year.
“We went against one of the best football teams in the state of Michigan and one of the best football players in the state of Michigan,” Rohn said. “Hats off to Matt (Koziak) and his team. I have nothing but respect for their program and the way they played today. Who would have thought that we’d be sitting here on January 22 with an opportunity to win a state championship?”
Koziak praised Rohn for all his accomplishments at De La Salle, while also crediting players from all over the state for forging ahead despite all the obstacles they faced over the past year.
“I’m proud of our young men. I’m proud of the state of Michigan, the football players,” Koziak said. “These young men have been through the ropes. They’ve been on an emotional rollercoaster. Football prepares you for life. But this season, holy cow, it’s going to teach you disappointment, it’s going to teach you hope, it’s going to teach you surprise, it’s going to teach you humility. I have no doubt these young men are going to be good fathers, and better sons, better husbands because things didn’t go their way this year. Whether it was wins or losses, or COVID, or a pause in the season, whatever it was. They’re all going to be better human beings for it, and I think that’s a special message we tried to preach all year.”
PHOTOS: (Top) Muskegon Mona Shores quarterback Brady Rose drops back to pass during Friday’s Division 2 championship game at Ford Field. (Middle) De La Salle’s Will Beesley makes his move as Shores defenders close in. (Click for more from Hockey Weekly Action Photos.)