Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
'D' Propels Centreville to 1st Finals Win
By
Paul Costanzo
Special for MHSAA.com
January 22, 2021
DETROIT – It didn’t take long Friday for the Centreville defense to prove its season statistics were no fluke.
The Bulldogs stuffed Ubly on a 4th-and-short at midfield on the first possession of the MHSAA Division 8 Football Final, setting the tone for a dominant performance in their 22-0 victory at Ford Field.
“The defense played hard today,” Centreville senior defensive end and fullback Jared Spencer said. “I think we went all out – our seniors went all out just because it was our last game. Our first time making it to state, so I just think our defense, we were ready for the game.”
The title is the first for the Bulldogs (11-0), who had never won a District title in the sport prior to this season. While it didn’t look like it to those observing, coach Jerry Schultz said the nerves were certainly there pregame.
“If they’re going to say (they weren’t nervous), then they’re lying,” said Schultz, who is in his first year leading the program. “I could see it on their faces that they were nervous, especially this morning. That’s why we got on the field so early … we went and ran routes, I wanted them to just throw the ball around. As we told them, it’s 100 yards. Even I walked out here – I've never been here before, I’m actually a Packer fan – but just walking out here, it’s awesome.”
The 11 wins are a school record, despite the regular season being shortened by three games. The program was in the postseason for the third straight year, but just the seventh in school history.
“All the offseason work in the weight room and all the conditioning – everything that we had done since we were freshmen, it’s the best feeling to have to come in as a senior (and win) with this group of guys,” senior quarterback and safety Sam Todd said. “So, coming out on top as a senior, it doesn’t get better than that.”
Centreville was dominant throughout the year, with only two of the 10 games it played – its Semifinal was won by forfeit over Clarkston Everest Collegiate – being decided by single digits. That effort was led by a defense that had seven shutouts and allowed 29 points on the season.
“Just buying into the defense,” Spencer said when asked to explain the success. “It’s been the same defense since (defensive coordinator Trevor Haas) has been here. We’ve had the same players since freshman year, so I think we just had that bond to keep it tight.”
The Bulldogs held Ubly (9-3) to 142 yards of total offense, but 103 of those came on second half possessions when they had already built a 22-0 lead. Ubly was held to 24 yards in the first half, and didn’t record a first down until there was 3:54 to play in the third quarter.
Jacob Spencer led the Bulldogs defense with 10 tackles, while Ethan Brownridge had seven. Tristan McElroy had an interception in the end zone, which ended Ubly’s best drive of the day.
“One thing that they do is they have that angle front,” Ubly coach Eric Sweeney said. “Four years ago, (former Centreville coach) Tyler Langs coached at (Unionville-Sebewaing) and they’re still running his defense. So, it’s not something we haven’t seen, but we knew it was going to be tough because when you’re trying to run a trap and they’re angling those guys up front, you have to do some different things. They flew to the ball. Their linebackers came downfield. It was nothing we didn’t expect, but I kind of thought we’d block it better, but we didn’t. I thought they played incredible defense.”
When the Centreville defense wasn’t on the field stifling the Bearcats, the offense was giving it plenty of rest. The Bulldogs’ ball-control attack chewed up clock, with nearly 30 minutes of possession to Ubly’s 18. They ran the ball 42 times for 156 yards, and made big plays in the passing game when needed, as Todd was 6-for-7 for 130 yards and a pair of touchdowns, both to junior receiver Tyler Swanwick.
Todd also led the Centreville rushing attack with 70 yards and a touchdown on 19 carries.
“I think our biggest problem like I was saying before, we like to play ball-control offense, and that’s what they did,” Sweeney said. “When they needed a big play, they got it. When we only run 10 plays in the first half, that’s not ball-control offense. Personally, I thought our defense played very well, but our defense never got rest, because we played bad offense. We knew (Todd) was an excellent football player. There were no surprises there.”
Todd’s first score came on a 1-yard run midway through the second quarter. The fourth-down play was nearly blown up in the backfield, but Jared Spencer had a big block to help his quarterback get the edge.
Swanwick made a pair of big plays on the second scoring drive, catching a deflected pass for a 31-yard gain, setting his team up at the 20-yard line with nine seconds to play in the half. On the next play, Todd found his top target with a well-thrown jump ball in the end zone, and the Bulldogs took a 16-0 lead into the half.
The Bulldogs all but put the game away with their first drive of the third quarter, eating up 7:46 on the clock, and finishing the drive off with a 12-yard pass from Todd to Swanwick.
Carson Heleski led the Bearcats in his final game, recording 16 tackles, including 1.5 for loss. He also had a team-high 67 rushing yards.
PHOTOS: (Top) Centreville defenders swarm around Ubly running back Mark Hellig during Friday’s Division 8 Final. (Middle) Centreville’s Tyler Swanwick pulls in one of his two touchdown catches. (Click for more from Hockey Weekly Action Photos.)