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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Belleville blockers including Damon Denny (57) create running room during Saturday's 63-21 Division 1 Semifinal win over Davison.

1st & Goal: 2023 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 20, 2023

Of 16 teams that earned trips Saturday to this weekend’s MHSAA 11-Player Football Finals, eight will be returning to Ford Field for at least the second season in a row – with a repeat Division 8 championship game leading off the upcoming lineup.

MI Student AidNotable as well, four schools earned an opportunity to play on the season’s final day for the first time – and those are just some of the storylines to catch up on during a quick week that will conclude the MHSAA’s 2023 Fall season.

We’ll be back with a preview of all eight championship games Wednesday evening. For now, see all 16 Semifinals at a glance:

(Note: Highlights from Saturday's 8-Player Finals will be included in a final football championship "Review" next week.)

Division 1

HEADLINER Belleville 63, Davison 21 At 38 straight games, Belleville’s winning streak is up to the seventh-longest in MHSAA history and fourth-longest among streaks taking place entirely during the playoff era. The Tigers (13-0) earned the opportunity to play for a third-straight Division 1 title by scoring more than 60 points for the second time in three weeks, and despite giving up a season-high 21 points to the Cardinals (12-1). Click for more from MLIVE-Detroit.

HEADLINER Southfield Arts & Technology 40, West Bloomfield 35 Quarterback Isaiah Marshall scored the game-winning touchdown on the final play to send A&T (12-1) to its first Final in this sport. The win also avenged the Warriors’ 31-20 loss to West Bloomfield (10-3) in Week 8. Click for more from the Oakland Press.

Division 2

HEADLINER Muskegon 42, East Lansing 7 Running back Jakob Price was the biggest star this time as Muskegon (11-2) broke away to earn a return trip to the Finals after finishing Division 3 runner-up a year ago. East Lansing (10-3) capped its winningest season since 2001. Click for more from the Muskegon Chronicle.

HEADLINER Warren De La Salle Collegiate 45, Waterford Mott 19 The two-time reigning Division 2 champion is heading to the Finals for the fourth-straight season after extending its winning streak to nine this fall. The Pilots (11-2) opened up a 21-7 halftime lead on the way to advancing, and ended Mott’s longest playoff run and winningest season at 10-3. Click for more from the Macomb Daily.

Division 3

HEADLINER Grand Rapids Forest Hills Central 18, Zeeland West 14 The Rangers (12-1) also will be making a return trip to Ford Field after finishing Division 2 runner-up last season and thanks to a go-ahead touchdown during the final minutes after the teams traded scores during the fourth quarter. West finished 9-4, those losses by a combined 20 points. Click for more from the Grand Rapids Press.

HEADLINER Mason 26, Detroit Martin Luther King 20 Mason (13-0) is off to its first Final, and after falling to the Crusaders in Semifinals the last two seasons. King (7-6) led 13-10 at halftime, but after the teams traded scores to start the second half Mason eventually went ahead for the final time in the fourth quarter to get past the two-time reigning champ. Click for more from the Lansing State Journal.

Division 4

HEADLINER Grand Rapids South Christian 21, Portland 6 South Christian (10-3) earned an opportunity to repeat as Division 4 champion after limiting a Portland offense that averaged nearly 41 points per game entering the day. The Raiders (12-1) also shined on that side of the ball, holding South Christian to its second-lowest output of the season. Click for more from the Lansing State Journal.

HEADLINER Harper Woods 35, Goodrich 24 Harper Woods (10-3) will play in its first championship game in this sport after ending another long run for the reigning Division 4 runner-up Martians. Harper Woods tied the score at 21 all just before halftime, then pulled away during the second half while holding Goodrich (11-2) to just a field goal over the final two quarters. Click for more from MLIVE-Detroit.

Division 5

HEADLINER Grand Rapids Catholic Central 35, Frankenmuth 0 After a year away from Ford Field, GRCC (12-1) is heading back for its fourth Final over the last five seasons after shutting down an offense that averaged 46 points per game entering the weekend. Connor Wolf threw three touchdown passes and Kellen Russell-Dixon scored three times including twice rushing for the Cougars. Frankenmuth (11-2) was playing in its fourth-straight Semifinal and is a combined 47-5 over those seasons. Click for more from MLIVE.

HEADLINER Corunna 49, Flat Rock 0 Corunna (13-0) is headed to its first championship game in this sport after posting its fourth shutout this season and against an offense that averaged nearly 39 points per game during the regular season but 47 over three playoff wins. Flat Rock finished its first Semifinal run since 1976 at 9-4. Click for more from the Owosso Argus-Press.

Division 6

HEADLINER Kingsley 37, Reed City 7 Kingsley (11-2) added to its season-opening win over the Coyotes, this time to reach the Finals for the first time since 2005. Skylar Workman scored four times for the Stags, who held Reed City (9-4) to its two lowest scoring outputs of the season. Click for more from the Traverse City Record-Eagle.

HEADLINER Almont 45, Ovid-Elsie 21 Almont is headed to Ford Field for second time in five seasons after building a big first-half lead and carrying it through the second. The Raiders (12-1) scored on the first play with Chase Battani breaking away for a long run, one of his three rushing touchdowns. Ovid-Elsie finished its first Semifinal season since 2008 at 8-5. Click for more from the Port Huron Times Herald.

Division 7

HEADLINER Menominee 32, North Muskegon 21 The Maroons (11-2) earned a return to the Finals for the first time since 2016 by handing North Muskegon (12-1) its only loss – scoring the most points the Norsemen gave up this fall. Menominee jumped out to a 20-0 lead and held off the comeback attempt. Click for more from the Eagle Herald.

HEADLINER Jackson Lumen Christi 35, Millington 7 The Titans (12-1) earned an opportunity to play for a repeat championship this weekend by handing Millington (12-1) its lone loss this season. It was the ninth time Lumen Christi had held an opponent to single-digit scoring. Click for more from the Jackson Citizen Patriot.

Division 8

HEADLINER Ubly 24, Beal City 6 For the fifth-straight season, these two met with a trip to Ford Field on the line – and for the second straight Ubly (13-0) will be making it. Record-setting kicker Brett Mueller caught two touchdown passes and also booted a 54-yard field goal for the Bearcats. Beal City finished 11-2 and is a combined 33-5 over the last three seasons. Click for more from the Huron Daily Tribune.

HEADLINER Ottawa Lake Whiteford 35, Riverview Gabriel Richard 6 Reigning Division 8 champion Whiteford ran its winning streak to 27 games in earning its Ford Field return, also holding an opponent to single digits for the ninth time this season. Gabriel Richard finished its longest tournament run at 8-5. Click for more from the Monroe News.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and X (Twitter) @mistudentaid.

PHOTO Belleville blockers including Damon Denny (57) create running room during Saturday's 63-21 Division 1 Semifinal win over Davison. (Photo by Terry Lyons.)