Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Parking, Entrance Protocols Announced For 2023 11-Player Football Finals at Ford Field
By
Geoff Kimmerly
MHSAA.com senior editor
November 19, 2023
To provide for the convenience and safety of spectators attending the Michigan High School Athletic Association 11-Player Football Finals on Nov. 25 and 26 at Ford Field in Detroit, attendees are being advised of a variety of items related to transportation and security – including policies regarding parking, seating and types of bags allowed into the stadium.
Parking will be available in Ford Field facilities and lots to the east and north of the stadium and costs $8. A map identifying the designated Ford Field lots (4, 5 and 6) and parking deck can be found on the Football page under “Tracking the Tournament.” (There also are a number of privately-operated parking facilities close to Ford Field, but their pricing may differ.)
Fans also are advised that the consumption of alcohol is prohibited in Ford Field parking facilities and lots, and smoking – including use of electronic cigarettes and vaporizers – is prohibited inside the stadium. Tailgating, including the setting up and use of grilling equipment, also is not allowed.
Tickets are priced at $20 and allow a fan to see all four games in a single day. Tickets are available for purchase at the door (cash or credit accepted), from participating schools, or online from Ford Field via Ticketmaster – links to order tickets both days also are on the MHSAA Website football page. Spectators leaving the stadium will be required to purchase another ticket for re-entry. Infants able to be held in arms will be admitted without charge for this event. There will not be a public Will Call window.
Spectators may enter Ford Field at Gates A & B. Upon arrival in the building, fans will find their designated seating areas on the South side of the field if their team is the designated home team for their contest and on the North side for the designated visiting team. Home teams this weekend are Belleville, Warren De La Salle Collegiate, Mason, Harper Woods, Corunna, Almont, Jackson Lumen Christi and Ottawa Lake Whiteford. Brightly-lit video boards above the seating areas will display the names of the participating teams each day, and fans should sit on the side of the stadium where they see their school’s name. For general fans, the entire lower bowl of Ford Field will be open for the event.
Security measures also will be in place to help assure spectator safety. Fans will be subject to metal detector screening, and Ford Field personnel reserve the right to request patrons open their coats, bags and other item-carrying vessels for visual inspection and deny entrance to individuals who do not cooperate. Spectators should remove cell phones, cameras, keys and other large metal objects before passing through the metal detectors.
Items which fans will be prohibited from bringing into the building include, but are not limited to, the following:
* Purses larger than a clutch bag, coolers, briefcases, backpacks, book bags, diaper bags, fanny packs, cinch bags, grocery & paper bags; duffle bags, computer bags or luggage of any kind.
* Aerosol cans (hairspray, mace, pepper spray, etc.)
* Animals (except service animals to aid guests with disabilities)
* Balloons (air or helium)
* Balls (beach balls, footballs, etc.)
* Banners or large flags
* Cameras with lenses longer than five inches or any detachable lens. Selfie Sticks also are prohibited.
* Chairs including folding chairs or stools
* Decals, stickers, confetti or glitter
* Drones and/or remote-controlled aircraft
* Electronic equipment including laptop computers, video recorders (hand-held video cameras are allowed), tripods and wearable video cameras including Go Pros.
* Fireworks
* Flashlights
* Food, beverages – including water – or liquids (cans, bottles, boxes, flasks, etc.)
* Illegal substances
* Knives, pocketknives, box cutters, scissors, etc.
* Laser pointers
* Marijuana including medically prescribed electronic accessories or paraphernalia associated with marijuana or illegal narcotics use.
* Markers (permanent) and/or paint
* Noisemaking devices (bells, horns, kazoos, whistles, etc.)
* Objects that can be used as missiles or projectiles (sticks, poles, bats, clubs, Frisbees, etc.)
* Strollers and infant car seats or carriers
* Umbrellas (large size)
* Weapons
* Wrapped gifts
The following items may be permitted after inspection:
* Bags that are clear plastic, vinyl or PVC and do not exceed 12 inches by 6 inches by 12 inches, or a one-gallon clear plastic freezer bag (Ziploc or similar). An exception will be made for medically necessary items after proper inspection at the Gate.
* Infant items in a clear bag (bottles and formula) only if accompanied by a child
* Binoculars and binoculars cases not exceeding 4½ inches by 6½ inches may be brought in via one of the clear plastic bag options.
* Cameras (lenses may not measure longer than five inches or be detachable, and no tripods or extension cords)
* Small radios (no larger than the size of a football and used with an earpiece)
* Small, compact umbrellas (must be placed securely under seat)
* Posters and signs without poles or sticks, or larger than what one person can hold.
* Tablets (iPads, Kindles, etc.)
* Seat cushions not exceeding 15 inches by 15 inches. Seat cushions also must not contain arm rests, zippers, pockets, flaps or metal backs.
The complete list of prohibited items can be found on the Detroit Lions website. Prohibited items that are discovered during security inspections at stadium entrances must be returned to the owner's vehicle or discarded. Items will not be held for later pickup.
Fans are reminded that all image taking (still and video) may be only for personal, non-commercial use.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.