Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 9, 2021
Every week of the football regular season we learn something more about who we might be watching when playoffs roll around in November.
And we should know quite a bit once we’ve reached the end of Week 3 this weekend.
League play will have begun in almost every conference across the state, and with some particularly intriguing matchups of possible state contenders today and Saturday – a few of which we detail below.
Once again, more than 150 games will be viewable live on MHSAA.tv, with Bally Sports Detroit broadcasting Friday's Detroit Cass Tech/Detroit Martin Luther King matchup on its PLUS cable channel and State Champs! Sports Network streaming live Saturday's Bloomfield Hills Cranbrook Kingswood/Waterford Our Lady of the Lakes matchup. See the full schedule from the MHSAA Score Center.
Bay & Thumb
Grand Blanc (2-0) at Midland Dow (2-0)
Add next week’s Davison game as well, and only a few statewide can match the strength of Grand Blanc’s opening schedule, which has included wins over East Lansing and Grand Rapids Forest Hills Central so far. Last season’s game against Dow wasn’t played because of the late start to the regular season, but the two previous matchups were both Grand Blanc wins – but decided by a combined five points. Dow followed an impressive opening win over Fenton with a shutout of Flint Carman-Ainsworth last week, and moving to 3-0 against the Division 1 Bobcats would be put the Chargers firmly on the Division 2 radar.
Keep an eye on these FRIDAY Harrison (2-0) at Gladwin (2-0), Millington (2-0) at Hemlock (1-1), Ortonville Brandon (2-0) at Lake Fenton (2-0), Fraser (2-0) at Port Huron Northern (2-0).
Greater Detroit
Detroit Cass Tech (2-0) at Detroit Martin Luther King (1-1)
Simply put, this could end up as the premier game statewide this regular season. Both went to Muskegon County last weekend and came back with big wins over annual title contenders, King 40-19 over two-time reigning Division 2 champion Muskegon Mona Shores and Cass Tech 49-14 over a Muskegon program coming off its fifth straight Semifinals appearance with four consecutive Finals also during that run. High-profile talent will be everywhere, but of course many eyes will be on the quarterbacks – King’s Dante Moore and Cass Tech’s Leeshaun Mumpfield have been making plenty of headlines already. The Technicians won both meetings last season as the teams have taken turns defeating (or on those few occasions with multiple matchups sweeping) their top rival over the last seven seasons.
Keep an eye on these FRIDAY Belleville (2-0) at Livonia Churchill (2-0), Romeo (2-0) at Macomb Dakota (1-1), Harper Woods (2-0) at Orchard Lake St. Mary’s (2-0), Detroit Loyola (2-0) at Pontiac Notre Dame Prep (2-0).
Mid-Michigan
East Lansing (1-1) at DeWitt (1-1)
This has been viewed as the premier matchup in the Lansing area going back a few seasons – although they didn’t play each other last year because of the late start – and East Lansing in Division 2 and DeWitt as reigning champion in Division 3 both have major postseason aspirations again. But first things first, and the winner tonight will take a notable step forward in what’s shaping up to be the strongest Capital Area Activities Conference Blue in a while. The Trojans lost by six in their high-scoring opener to Grand Blanc (see above) and followed with a 33-7 win last week over a Fenton team that lost only once in 2020. The Panthers are coming off a 20-17 last-minute loss at Portland – but DeWitt’s offense is capable of supercharging again like when it scored 47 against Traverse City Central in Week 1.
Keep an eye on these FRIDAY Hartland (2-0) at Brighton (1-1), Northville (1-1) at Howell (2-0), Williamston (1-1) at Mason (1-1), Battle Creek Central (1-1) at Lansing Everett (2-0).
Northern Lower Peninsula
Traverse City West (2-0) at Cadillac (2-0)
West vs. Traverse City Central has long been viewed as “The Game” in the Big North Conference, but Cadillac reaching last season’s Division 4 Final has certainly added an argument or two – and it will only get stronger if the Vikings can defeat the Titans tonight for the first time since 2014. Both opened with notable victories – Cadillac over Reed City and West over Midland – and followed up with good wins in Week 2. West surely won’t be looking past this week even with its annual rivalry matchup with Central coming up next, while Cadillac’s meeting with Central isn’t until Week 6. But the winner tonight will have some serious work already accomplished in the league title race when it meets the reigning champ Trojans.
Keep an eye on these FRIDAY Maple City Glen Lake (1-1) at Boyne City (2-0), Mancelona (2-0) at Elk Rapids (1-1), Lake City (2-0) at Manton (2-0), Oscoda (2-0) at Frankfort (1-1).
Southeast & Border
Hudson (2-0) at Clinton (2-0)
With wins over annual state power Ithaca and reigning Tri-County Conference champ Erie Mason, Hudson has been one of the early stories of the 2021 season. The story has a chance to get even better this week as the Tigers take on reigning Division 6 runner-up Clinton in the Lenawee County Athletic Association opener. With a combined 111 points over its first two games, Clinton’s offense quickly has found its usual high-powered stride but will have an interesting test against a Hudson defense that’s given up just 14 points, shut out Mason and was similarly tough much of last year minus its season-ending playoff defeat.
Keep an eye on these FRIDAY Adrian Madison (2-0) at Ottawa Lake Whiteford (2-0), Saline (2-0) at Ypsilanti Lincoln (1-1), Carleton Airport (1-1) at Monroe St. Mary Catholic Central (2-0), Union City (1-1) at Jonesville (2-0).
Southwest Corridor
River Rouge (1-1) at Battle Creek Lakeview (2-0)
This is another great test for two teams that have had plenty of success the last two seasons. River Rouge goes back on the road after falling 38-29 in a late-added matchup with reigning Division 2 runner-up Warren De La Salle Collegiate. Lakeview looks early like a player in the competitive Southwestern Michigan Athletic Conference, and facing the reigning Division 3 runner-up will only prepare the Spartans more. The Panthers, playing as independents, have trips to Ohio and back west to Portage Northern lined up later this regular season as they look to build for a possible third-straight trip to the Finals.
Keep an eye on these FRIDAY Edwardsburg (2-0) at Niles (2-0), Portage Northern (0-2) at St. Joseph (2-0), Saugatuck (1-1) at Niles Brandywine (2-2), Comstock (2-0) at Cassopolis (1-1).
Upper Peninsula
Kingsley (2-0) at Sault Ste. Marie (2-0)
Sault Ste. Marie found a new home last season in the Northern Michigan Football League, playing in the Legends division and going 3-1 in league play with that lone defeat 40-6 to Kingsley. They welcome the Stags for the rematch having yet to surrender a point with shutouts of St. Ignace and Tawas so far. Kingsley similarly has given up just eight points, in its opener to McBain, before shutting out Glen Lake last week. But the key stat might be that the Stags haven’t been held under 36 points in a game since a 2019 Semifinal loss to eventual Division 5 champion Lansing Catholic.
Keep an eye on these FRIDAY Marquette (1-1) at Escanaba (1-1), Menominee (2-0) at Gladstone (1-1), Calumet (0-2) at Ishpeming Westwood (2-0). SATURDAY Iron Mountain (1-1) at Houghton (1-1).
West Michigan
Muskegon (1-1) at Zeeland West (1-0)
The Ottawa-Kent Conference reshuffled prior to the 2020 season, and the result was as predicted – the Green is now one of the strongest leagues in the state. The success last season of Muskegon High and Mona Shores is noted above, with Zeeland West winning a Finals title as recently as 2015, Zeeland East reaching the Semifinals in 2018, and among others Reeths-Puffer seemingly on the verge of taking a step the last few seasons and Grand Rapids Union off to a 2-0 start this fall. If last season was an indication though, this will always be a game that plays into the league title hunt – Muskegon won the 2020 meeting 15-14 on the way to finishing second.
Keep an eye on these FRIDAY Grand Rapids West Catholic (2-0) at Allendale (2-0), Grandville (1-1) at Caledonia (2-0), Hudsonville Unity Christian (2-0) at Hamilton (2-0), Ravenna (2-0) at Whitehall (1-1).
8-Player
Genesee (2-0) at Deckerville (1-0)
The Eagles long ago established themselves as among the elite in 8-player statewide, and last week’s 50-26 win over Mount Pleasant Sacred Heart seems a sign that’s continuing this fall. Deckerville has won all three of its matchups with Genesee since the latter moved to 8-player in 2018, but last season’s game was a competitive 56-36 – and the Wolves are piling up points this fall with a combined 102 over a 56-52 win over Mayville and 46-40 victory over Kingston to start the season.
Keep an eye on these FRIDAY Mio (2-0) at Au Gres-Sims (2-0), Suttons Bay (2-0) at Merrill (1-1). SATURDAY Kinde North Huron (2-0) at Mount Pleasant Sacred Heart (1-1), Norway (1-1) at Lake Linden-Hubbell (2-0).
PHOTO: Detroit Cass Tech’s Julius Faulkner (18) breaks a tackle and prepares to take on another defender during his team’s Week 1 win against Southfield Arts & Technology. (Photo by Quintin Love Jr.)